Global Self Storage, Inc. (NASDAQ: SELF)

Global Self Storage, Inc. is a self-administered and self-managed real estate investment trust that owns, operates, manages, acquires, and redevelops self storage properties in the United States. The company’s stores offer affordable, accessible, and secure storage space for residential and commercial customers. As of December 31, 2025, the company owned and operated, or managed through its wholly owned subsidiaries, thirteen stores located in Connecticut, Illinois, Indiana, New York, Ohio, Pennsylvania, South Carolina, and Oklahoma. These properties totaled 966,567 net leasable square feet and offered 7,044 storage units, including traditional, climate-controlled, and covered or outside auto/RV/boat storage options. The company invests in stores by acquiring properties through its subsidiaries and operates primarily to maximize financial performance and stockholder value.

Global Self Storage, Inc. generates revenue primarily through the rental of storage units at its properties. Revenue is derived from monthly lease payments made by tenants for traditional, climate-controlled, and specialized vehicle storage units. The company serves both residential and commercial customers seeking short-term or long-term storage solutions. Additional income may come from ancillary fees such as late charges, administrative fees, and other service-related charges. The company emphasizes attracting high-quality, long-term tenants who pay via credit card or online platforms to enhance revenue stability.

The company operates through the following segments:

• Rental operations: This segment encompasses the ownership, operation, and management of self storage properties under the Global Self Storage brand. The segment focuses on maximizing occupancy and revenue per leased square foot through dynamic pricing strategies and targeted marketing. The company has registered the trademark and developed the brand “Global Self Storage,” which is used across all on-site signage, advertising, and marketing materials. The company has incorporated its corporate logo into all promotional content and maintains the website www. GlobalSelfStorage.us for online reservations and payments. The segment also includes a third-party management platform, under which the company manages properties owned by affiliates or joint venture partners for a fee, with one such property in Edmond, Oklahoma, as of December 31, 2025, comprising 137,318 leasable square feet and 619 storage units.

Global Self Storage, Inc. operates in a competitive self storage industry where it faces competition from national, regional, and local owners, operators, and developers. The company positions its properties as high-quality operations emphasizing tenant convenience, security, and professionalism. It competes based on location, rental rates, security, property design, and operational efficiency. The company believes its centralized information systems, national reservation network, brand recognition, and economies of scale help it respond effectively to market changes. It uses internet data scraping to monitor competitors’ rental rates and adjust its own pricing in real time to remain competitive.

Global Self Storage, Inc. serves residential and commercial customers seeking personal or business storage solutions. The company attracts tenants through digital marketing, drive-by visibility, referral programs, and online reservation systems. It encourages current tenants to refer friends, family, and colleagues, which has proven to be a reliable source of new tenants. Tenants can manage rentals and payments online via the company’s website or through on-site kiosks available 24/7. The company prioritizes tenant quality over quantity, focusing on attracting long-term, reliable payers who value security, cleanliness, and attentive customer service.