Lamar Advertising Co/New (NASDAQ: LAMR)

Lamar Advertising Co/New operates as one of the largest outdoor advertising companies in the United States, with a history dating back to 1902. The company specializes in renting advertising space on various outdoor displays, including billboards, logo signs, and transit advertising displays. Lamar Advertising Co/New serves a broad range of customers seeking to reach audiences through outdoor advertising channels. The company's primary revenue streams come from renting space on billboards, logo signs, and transit advertising displays. Lamar Advertising Co/New offers a comprehensive service package, handling everything from ad copy production to placement and maintenance for its clients.

• Billboard Advertising: Lamar Advertising Co/New operates approximately 159,300 billboard advertising displays across 45 states and Canada. These billboards are categorized into bulletins and posters. Bulletins are large, illuminated structures located on major highways, targeting vehicular traffic. Posters are smaller structures situated on major traffic arteries and city streets, catering to both vehicular and pedestrian traffic. Additionally, the company operates around 5,500 digital billboard advertising displays in 43 states and Canada, providing dynamic advertising opportunities.

• Logo Signs: Lamar Advertising Co/New is the largest provider of logo signs in the United States, operating 24 of the 28 privatized state logo sign contracts. As of December 31, 2025, the company managed over 144,400 logo sign advertising displays in 24 states and the province of Ontario, Canada. These logo signs are typically located near highway exits and advertise nearby amenities such as gas stations, food outlets, camping sites, lodging facilities, and other attractions.

• Transit Advertising Displays: The company rents advertising space on the exterior and interior of public transportation vehicles, in airport terminals, and on transit shelters and benches in over 80 markets. As of December 31, 2025, Lamar Advertising Co/New operated approximately 40,600 transit advertising displays in 23 states and Canada. This segment caters to advertisers looking to reach commuters and travelers in urban and suburban areas.

Lamar Advertising Co/New holds a significant position in the outdoor advertising industry, competing with other major players such as Outfront Media and Clear Channel Outdoor. The company's competitive advantages include its extensive network of advertising displays, long-standing relationships with state and local governments for logo sign contracts, and a comprehensive service offering that covers all aspects of outdoor advertising. Lamar Advertising Co/New's broad geographic reach and diverse portfolio of advertising formats provide it with a robust competitive edge in the market.

The company's customer base is diverse, encompassing a wide range of advertisers from various industries. These include national brands, local businesses, and governmental entities seeking to promote their products, services, or initiatives through outdoor advertising. Lamar Advertising Co/New's extensive network and comprehensive service offerings make it a preferred choice for advertisers looking to maximize their reach and impact through outdoor media.