Purple Innovation, Inc. (PRPL) Institutional Ownership

Institutions by Trading Activity

Ownership Statistics

109,001,923Shares Outstanding

56,848,161Shares held by institutions

$39,793,713Value of institutional holdings

59.04%Institutional ownership %

-2.20%Shares Changed QoQ

74No. of institutional investors

Shares Owned by Institutions

Shares Purchased/Sold by Institutions

Ownership Summary

The institutional landscape for Purple Innovation, Inc. (NASDAQ:PRPL) includes 74 filers as of the latest reporting cycle ending December 2025.

The collective stake of institutional investors in Purple Innovation moved to 59.0% in December 2025, a shift down from the 62.1% reported for September 2025.
The company experienced a -2.20% quarterly change in institutional shares held, alongside a decrease of 12.94% in total owners annually.
A review of institutional activity for Purple Innovation shows 20 of 74 filers increasing their positions, while 22 reduced their stake, and 32 remained unchanged.
This class of investors decreased its holdings in Purple Innovation to 64.36Mn shares for the 13F-cycle ending December 2025, down by 1.45Mn shares quarter on quarter, and down 11.95Mn shares year over year.
As of December 31, 2025, Coliseum Capital Management, LLC held Purple Innovation's largest shareholding position with over 46.86Mn shares, representing 42.99% of total outstanding shares.
Among the most significant buyers of Purple Innovation during December 2025 were JPMORGAN CHASE & CO (204.64K), MML INVESTORS SERVICES, LLC (121.95K), XTX Topco Ltd (115.36K), CITADEL ADVISORS LLC (86.15K), SHARPEPOINT LLC (28.84K).
Leading sellers of Purple Innovation stock in December 2025 included FMR LLC (1.53Mn), TWO SIGMA ADVISERS, LP (172.60K), GOLDMAN SACHS GROUP INC (131.38K), MILLENNIUM MANAGEMENT LLC (81.00K), ROYAL BANK OF CANADA (63.00K).
The top 10 institutional holders of Purple Innovation for the quarter ending December 2025 included Coliseum Capital Management, LLC (46.86Mn), WASATCH ADVISORS LP (5.12Mn), VANGUARD GROUP INC (2.59Mn), BlackRock, Inc. (1.05Mn), MILLENNIUM MANAGEMENT LLC (937.70K), JACOBS LEVY EQUITY MANAGEMENT, INC (793.71K), RENAISSANCE TECHNOLOGIES LLC (768.50K), Dynamic Advisor Solutions LLC (752.20K), Invenomic Capital Management LP (625.65K), GEODE CAPITAL MANAGEMENT, LLC (625.15K).

74 Institutional Holders

56,848,161 Total Shares Held

Rows:

Download Data

Owner Name	Date	Shares Held	Change (QoQ)	Change (%)	Value (USD)
Coliseum Capital Management, LLC	31 Dec, 2025	46,855,291	0	0.00%	$32,353,578.00
WASATCH ADVISORS LP	31 Dec, 2025	5,116,685	0	0.00%	$3,533,071.00
VANGUARD GROUP INC	31 Dec, 2025	2,593,450	0	0.00%	$1,792,074.00
BlackRock, Inc.	31 Dec, 2025	1,050,202	-14,143	-1.33%	$725,164.00
MILLENNIUM MANAGEMENT LLC	31 Dec, 2025	937,697	-81,000	-7.95%	$647,480.00
JACOBS LEVY EQUITY MANAGEMENT, INC	31 Dec, 2025	793,705	-16,745	-2.07%	$548,053.00
RENAISSANCE TECHNOLOGIES LLC	31 Dec, 2025	768,495	-25,548	-3.22%	$530,646.00
Dynamic Advisor Solutions LLC	31 Dec, 2025	752,200	0	0.00%	$519,394.00
Invenomic Capital Management LP	31 Dec, 2025	625,646	-14,218	-2.22%	$432,009.00
GEODE CAPITAL MANAGEMENT, LLC	31 Dec, 2025	625,147	4,253	0.68%	$431,765.00
JPMORGAN CHASE & CO	31 Dec, 2025	583,728	204,638	53.98%	$403,064.00
Anson Funds Management LP	31 Dec, 2025	300,000	0	0.00%	$207,150.00
CHARLES SCHWAB INVESTMENT MANAGEMENT INC	31 Dec, 2025	283,920	-380	-0.13%	$196,047.00
Crumly & Associates Inc.	31 Dec, 2025	275,613	21,000	8.25%	$190,311.00
Stratos Wealth Partners, LTD.	31 Dec, 2025	273,161	0	0.00%	$188,618.00
STATE STREET CORP	31 Dec, 2025	259,838	21,100	8.84%	$179,418.00
TUDOR INVESTMENT CORP ET AL	31 Dec, 2025	150,649	0	0.00%	$104,023.00
JANE STREET GROUP, LLC	31 Dec, 2025	150,197	19,156	14.62%	$103,711.00
Divisadero Street Capital Management, LP	31 Dec, 2025	138,605	0	0.00%	$95,707.00
CITADEL ADVISORS LLC	31 Dec, 2025	132,842	86,152	184.52%	$91,727.00

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