Purple Innovation, Inc. (PRPL) Institutional Ownership

Institutions by Trading Activity

Ownership Statistics

0Shares Outstanding

48,557,492Shares held by institutions

$31,625,495Value of institutional holdings

64.94%Institutional ownership %

-5.96%Shares Changed QoQ

76No. of institutional investors

Shares Owned by Institutions

Shares Purchased/Sold by Institutions

Ownership Summary

Purple Innovation, Inc. (NASDAQ:PRPL) has 76 institutional investors with active 13F positions as of December 2025.

Collectively, these holders controlled 59.6% of Purple Innovation's outstanding shares in December 2025, down from 62.9% in September 2025.
Their total shares held in PRPL decreased -2.9% from the prior quarter, while the number of investors in Purple Innovation decreased 10.59% year over year.
Of these 76 funds, 19 grew their exposure to Purple Innovation, 28 cut back, and 29 maintained positions.
In total, institutional investors held 64.58Mn shares in Purple Innovation as of December 2025, down by 1.93Mn shares quarter on quarter, and down 12.31Mn shares year over year.
Coliseum Capital Management, LLC is the top holder of Purple Innovation as of December 31, 2025, with 46.86Mn shares representing 43.22% of outstanding stock.
The largest buyers of Purple Innovation for the quarter ending December 2025 were MML INVESTORS SERVICES, LLC (121.95K), XTX Topco Ltd (115.36K), Corient Private Wealth LLC (103.5K), CITADEL ADVISORS LLC (86.15K), SHARPEPOINT LLC (28.84K).
The largest sellers of Purple Innovation for the quarter ending December 2025 were FMR LLC (1.53Mn), Jpmorgan Chase & Co (174.45K), TWO SIGMA ADVISERS, LP (172.6K), TUDOR INVESTMENT CORP ET AL (150.65K), Goldman Sachs Group Inc (131.38K).
Business Quant data shows the 10 biggest positions in Purple Innovation as of December 2025 are held by Coliseum Capital Management, LLC (46.86Mn), WASATCH ADVISORS LP (5.12Mn), VANGUARD GROUP INC (2.59Mn), BlackRock, Inc. (1.05Mn), MILLENNIUM MANAGEMENT LLC (937.7K), JACOBS LEVY EQUITY MANAGEMENT, INC (793.7K), RENAISSANCE TECHNOLOGIES LLC (768.5K), Dynamic Advisor Solutions LLC (752.2K), Invenomic Capital Management LP (625.65K), GEODE CAPITAL MANAGEMENT, LLC (625.15K).

76 Institutional Holders

48,557,492 Total Shares Held

Rows:

Download Data

Owner Name	Date	Change (QoQ)	Change (%)	Value (USD)
BlackRock, Inc.	31 Dec, 2025	-14,143	-1.33%	$0.00
Coliseum Capital Management, LLC	31 Dec, 2025	0	0.00%	$0.00
Invenomic Capital Management LP	31 Dec, 2025	-14,218	-2.22%	$0.00
Rockefeller Capital Management L.P.	31 Dec, 2025	10,030	33,433.33%	$0.00
WASATCH ADVISORS LP	31 Dec, 2025	0	0.00%	$0.00
Crumly & Associates Inc.	31 Dec, 2025	21,000	8.25%	$0.00
Barclays Plc	31 Dec, 2025	-74,803	-100.00%	$0.00
VANGUARD GROUP INC	31 Dec, 2025	0	0.00%	$0.00
Stratos Wealth Partners, LTD.	31 Dec, 2025	0	0.00%	$0.00
MILLENNIUM MANAGEMENT LLC	31 Dec, 2025	-81,000	-7.95%	$0.00
Corient Private Wealth LLC	31 Dec, 2025	103,500	100.00%	$0.00
JACOBS LEVY EQUITY MANAGEMENT, INC	31 Dec, 2025	-16,745	-2.07%	$0.00
Divisadero Street Capital Management, LP	31 Dec, 2025	0	0.00%	$0.00
RENAISSANCE TECHNOLOGIES LLC	31 Dec, 2025	-25,548	-3.22%	$0.00
Shay Capital LLC	31 Dec, 2025	0	0.00%	$0.00
Dynamic Advisor Solutions LLC	31 Dec, 2025	0	0.00%	$0.00
XTX Topco Ltd	31 Dec, 2025	115,357	0.00%	$0.00
GEODE CAPITAL MANAGEMENT, LLC	31 Dec, 2025	4,253	0.68%	$0.00
Midwest Financial Group LLC	31 Dec, 2025	0	0.00%	$0.00
Jpmorgan Chase & Co	31 Dec, 2025	-174,452	-23.01%	$0.00

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