Purple Innovation PRPL Institutional Ownership

NASDAQ PRPL

$3.36 -0.29 (-7.95%)

At close: Sep 10, 2026 · 4:00 PM EDT

Institutions by Trading Activity

62 Institutions

Increased 18 29.0%

Unchanged 29 46.8%

Reduced 15 24.2%

Ownership Statistics

13F · as of 30 Jun, 2026

Institutional Ownership

57.27%

▼-1.27 pp QoQ

Shares Held by Institutions

2.49Mn

of 4.35Mn outstanding

▼-0.34% QoQ

Shares Outstanding

4.35Mn

1.86Mn held outside 13F filers

Institutional Investors

filed 13F for Jun 2026

▼-7 vs prior quarter

Net Shares Added (QoQ)

-8.51K

distributed since last quarter

Value of Holdings

$9.50Mn

reported market value

Shares Owned by Institutions

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Institutions

Accumulated Distributed

Latest quarter —

Net over range —

Accumulating quarters —

Ownership Summary

Quarter ending 30 Jun, 2026

Purple Innovation, Inc. (NASDAQ:PRPL) has 62 institutional investors with active 13F positions as of June 2026.

They owned 57.3% of outstanding stock in June 2026, down from 58.5% the prior quarter.
They decreased total shares held in PRPL by -0.34% quarter over quarter, and investors in Purple Innovation decreased 19.48% from a year ago.
During the quarter, 18 of these 62 funds increased positions in PRPL, 15 reduced exposure, and 29 held steady.
Altogether, these fund groups held 2.49Mn shares in PRPL by June 2026, down by 8.51K shares quarter on quarter, and down 318.31K shares year over year.
Coliseum Capital Management, LLC is the top holder of Purple Innovation as of June 30, 2026, with 1.87Mn shares representing 43.06% of outstanding stock.
Top purchasers of PRPL stock for the quarter ending June 2026 included Sixth Street Partners Management Company, L.P. (11.29K), Shay Capital LLC (9.88K), Goldman Sachs Group Inc (6.78K), UBS Group AG (3.95K), Qube Research & Technologies Ltd (3.75K).
The largest sales of PRPL for the quarter ending June 2026 came from RENAISSANCE TECHNOLOGIES LLC (25.37K), Jpmorgan Chase & Co (12.81K), MILLENNIUM MANAGEMENT LLC (4.84K), XTX Topco Ltd (3.7K), GEODE CAPITAL MANAGEMENT, LLC (2.33K).
Per Business Quant, the top 10 investors in PRPL for the quarter ending June 2026 include Coliseum Capital Management, LLC (1.87Mn), WASATCH ADVISORS LP (202.86K), VANGUARD CAPITAL MANAGEMENT LLC (88.42K), BlackRock, Inc. (41.82K), Dynamic Advisor Solutions LLC (30.09K), MILLENNIUM MANAGEMENT LLC (29.12K), GEODE CAPITAL MANAGEMENT, LLC (24.71K), JACOBS LEVY EQUITY MANAGEMENT, INC (24.33K), Shay Capital LLC (14.85K), Crumly & Associates Inc. (13.33K).

Form 13F Holdings

62 Institutional Holders

Report period 30 Jun, 2026

Total shares held 2.49Mn

Of outstanding 57.27%

#	Institution	CIK	Shares Held	% of Outstanding	Change (QoQ)	Change (%)	Value (USD)
1	Coliseum Capital Management, LLC	0001409751	1,874,212	43.06%	0	0.00%	$16.73Mn
2	WASATCH ADVISORS LP	0000814133	202,858	4.66%	0	0.00%	$1.81Mn
3	VANGUARD CAPITAL MANAGEMENT LLC	0002100119	88,420	2.03%	▼1,776	-1.97%	$789.15K
4	BlackRock, Inc.	0002012383	41,817	0.96%	▼2	0.00%	$373.22K
5	Dynamic Advisor Solutions LLC	0001599747	30,088	0.69%	0	0.00%	$268.54K
6	MILLENNIUM MANAGEMENT LLC	0001273087	29,116	0.67%	▼4,835	-14.24%	$259.86K
7	GEODE CAPITAL MANAGEMENT, LLC	0001214717	24,715	0.57%	▼2,329	-8.61%	$220.64K
8	JACOBS LEVY EQUITY MANAGEMENT, INC	0000884414	24,327	0.56%	0	0.00%	$217.12K
9	Shay Capital LLC	0001723643	14,848	0.34%	▲9,883	+199.07%	$132.52K
10	Crumly & Associates Inc.	0001759578	13,331	0.31%	▲1,648	+14.11%	$118.98K
11	Goldman Sachs Group Inc	0000886982	12,635	0.29%	▲6,784	+115.94%	$112.77K
12	VANGUARD FIDUCIARY TRUST CO	0000933478	12,341	0.28%	0	0.00%	$110.14K
13	Anson Funds Management LP	0001491072	12,000	0.28%	0	0.00%	$107.10K
14	Sixth Street Partners Management Company, L.P.	0001812095	11,290	0.26%	▲11,290	0.00%	$100.76K
14	CHARLES SCHWAB INVESTMENT MANAGEMENT INC	0000884546	11,290	0.26%	▼191	-1.66%	$100.76K
15	Stratos Wealth Partners, LTD.	0001612865	10,942	0.25%	▲16	+0.15%	$97.66K
16	State Street Corp	0000093751	10,394	0.24%	0	0.00%	$92.76K
17	UBS Group AG	0001610520	6,247	0.14%	▲3,946	+171.54%	$55.75K
18	TUDOR INVESTMENT CORP ET AL	0000923093	6,026	0.14%	0	0.00%	$53.78K
19	Divisadero Street Capital Management, LP	0001901865	5,544	0.13%	0	0.00%	$49.48K

Showing 1 to 20 of 62 holders