Ssea, Cis Mea was Philip Morris International’s largest segment in fiscal 2025, bringing in $12.05B of $21.36B (56%).
| Segment | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Total Smoke-Free Products Excluding Wellness & Healthcare | — | — | — | — | |
| Ea, Au Pmi Df | $5.94B | — | — | — | |
| Ea, Au &Amp; Pmi Df | — | — | — | — | |
| Ssea, Cis Mea | $9.17B | $9.32B | — | $12.05B | |
| Ssea, Cis &Amp; Mea | — | — | — | — | |
| Ea, Au Pmi Gtr | — | $6.20B | $6.39B | $4.22B | |
| Europe | $5.28B | $8.04B | $8.60B | $238.00M | |
| Americas | $2.12B | $2.30B | $4.53B | $4.85B | |
| Wellness & Healthcare | $271.00M | — | — | — | |
| Total | $22.77B | $25.86B | $19.53B | $21.36B |
Philip Morris International brought in $21.36B from its four segments in fiscal 2025, the year ended December 31, 2025. Philip Morris International regrouped these segments after fiscal 2024, so the total does not compare directly with that year's $19.53B. Ssea, Cis Mea was the largest at $12.05B (56.4%), ahead of Americas at $4.85B (22.7%) and Ea, Au Pmi Gtr at $4.22B (19.7%). The remaining segment, Europe, brought in $238.00M.
Compared with fiscal 2024, Americas grew 7.1% to $4.85B, while Ea, Au Pmi Gtr fell 34.0% to $4.22B.
Philip Morris International began breaking out Ea, Au Pmi Gtr in fiscal 2023, when it brought in $6.20B. Philip Morris International stopped reporting Ea, Au Pmi Df ($5.94B in fiscal 2022) and Wellness & Healthcare ($271.00M in fiscal 2022) as separate segments.
Combustible Tobacco Products was Philip Morris International’s largest product and service line in fiscal 2025, bringing in $10.23B of $18.36B (56%).
| Product and Service | FY 2017 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Combustible Tobacco Products | $9.17B | $9.32B | $9.85B | $10.23B | ||
| Smoke-Free Products | $5.28B | $6.50B | $7.09B | $8.13B | ||
| Combustible Products | — | — | — | — | ||
| Reduced-Risk Products | — | — | — | — | ||
| Total | $14.45B | $15.82B | $16.94B | $18.36B |
Philip Morris International brought in $18.36B from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That is less than the $21.36B it reports by segment, so these lines do not cover all of its revenue. Combustible Tobacco Products was the largest at $10.23B (55.7%), ahead of Smoke-Free Products at $8.13B (44.3%).
Compared with fiscal 2024, Smoke-Free Products grew 14.6% to $8.13B and Combustible Tobacco Products grew 3.9% to $10.23B.
Philip Morris International (PM) reports its revenue by segment and by product and service. In fiscal 2025, Ssea, Cis Mea was its largest segment, bringing in $12.05B (56.4% of the total), followed by Americas at $4.85B (22.7%).
Ssea, Cis Mea was Philip Morris International's largest segment in fiscal 2025, bringing in $12.05B, or 56.4% of the $21.36B total across its four segments.
Combustible Tobacco Products was Philip Morris International's largest product and service line in fiscal 2025, bringing in $10.23B, or 55.7% of the $18.36B total across its two product and service lines.
Smoke-Free Products grew faster than Combustible Tobacco Products in fiscal 2025, up 14.6% from $7.09B to $8.13B. Combustible Tobacco Products grew 3.9% to $10.23B.
Every figure comes from Philip Morris International's annual financial filings, as reported. Each line keeps the name Philip Morris International gives it, and years follow its fiscal calendar.
Philip Morris International's revenue by segment goes back to fiscal 2021, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.