Perion Network Ltd. (NASDAQ: PERI)

Perion Network Ltd., symbolized by PERI, is a prominent player in the digital advertising industry, specializing in linking advertisers with consumers across diverse digital channels. The company operates in a fiercely competitive market, continually innovating to address the evolving needs of advertisers. Perion's business activities encompass search advertising, high-impact display, connected television (CTV), retail & commerce, digital out-of-home (DOOH), digital audio, and social media.

Perion's primary offerings include search advertising, high-impact display, CTV, and retail & commerce solutions. These services are designed to provide an immersive advertising experience for consumers across all digital touchpoints on their journey. The company's clientele includes globally recognized brands and publishers, who leverage Perion's proprietary technology to ensure effective advertising.

In the industry, Perion competes with tech giants like Microsoft, Google, and Facebook. However, it sets itself apart with diversified revenue streams, global expansion, and innovative technological solutions across all major channels. Its presence in 32 countries, facilitated by programmatic DOOH capabilities, enables omni-channel consumer engagement in public spaces.

Perion's clients include major brands and publishers such as Mercedes-Benz, Albertsons, and DirectTV. The company's solutions cater to the complex needs of today's digital landscape while respecting user privacy through proprietary and leading industry solutions.

The digital advertising landscape is experiencing significant transformation due to the phasing out of third-party cookies and stricter data protection and privacy laws. Perion is actively addressing this evolution with its SORT (Smart Optimization of Responsive Traits) solution, which uses sophisticated machine learning and AI for cookieless targeting.

Perion's growth strategy is based on business diversification, global expansion, and leveraging innovative technological solutions across all major channels. Recent acquisitions, including Vidazoo and Hivestack, have expanded its geographical reach and technological capabilities.

Perion's search advertising solution connects advertisers with consumers through targeted search campaigns. Its high-impact display solution provides engaging ads, and the CTV solution enables advertising on connected TV devices. The retail & commerce solution connects advertisers with consumers through targeted retail and commerce campaigns.

The DOOH solution enables advertising on digital out-of-home platforms, while the digital audio solution connects advertisers with consumers through targeted audio campaigns. The social media solution does the same for social media platforms.

Perion's SORT solution is a privacy-focused targeting technology that enables real-time, cross-browser, and device targeting. Hivestack, a global innovative full-stack programmatic DOOH company, and Vidazoo, an Israeli privately held company, are among Perion's acquisitions that have expanded its geographical footprint and technological capabilities.