Olb Group, Inc. (NASDAQ: OLB)

The OLB Group, Inc. is a FinTech company that provides integrated merchant services to businesses across the United States.

It offers payment processing, business management software, and capital raising platforms through its online systems and complementary hardware solutions.

The firm aims to serve merchants that operate online, in brick and mortar stores, or both, by delivering a unified suite of financial and operational tools.

The OLB Group generates revenue primarily from transaction fees on payment processing services, subscription or usage fees for its cloud based business management platform, and fees for its crowdfunding and capital raising services.

Additional income comes from the sale of hardware that integrates with its platforms and from ancillary services such as background checks, AML/KYC compliance, and residual commissions from ISO activities.

The company operates through the following segments: eVance, OmniSoft, and CrowdPay.

• eVance: This segment operates as an independent sales organization that provides payment processing solutions, including its SecurePay gateway, underwriting services, and residual income from merchant contracts placed with acquiring banks and processors.

• OmniSoft: This segment offers a cloud based business management platform that lets merchants manage inventory, track sales, process transactions, and analyze data through any mobile or computing device, with options to integrate the platform with their own domain and accept payments via card, cash, QR code or loyalty points.

• CrowdPay: This segment provides a white label capital raising platform for small and midsized businesses and broker dealers to host regulated offerings under Regulation CF, Rule 506(b)/(c) and Regulation A+, earning fees for platform use and ancillary services such as background checks and AML/KYC compliance.

The OLB Group positions itself as an integrated FinTech provider that differentiates itself by offering no setup fees, a flexible platform for customized solutions, and a price comparison tool for merchants.

Its competitive advantages include direct relationships with three of the top five U. S. merchant processors, proprietary omni commerce software, in house underwriting and sub ISO management, and the ability to help brick and mortar merchants launch online sales without building separate e commerce infrastructure.

Key competitors include traditional ISOs and payment processors such as Square, PayPal and Stripe, business management providers like Shopify and Lightspeed, and crowdfunding platforms such as Kickstarter and Indiegogo, although the firm’s focus on regulated capital raising distinguishes it from many of those rivals.

The company serves a diverse customer base that includes retail merchants, e commerce sellers, and brick and mortar stores throughout the United States seeking payment processing and business management tools.

It also works with small and midsized businesses looking to raise capital through regulated offerings and with broker dealers that host those campaigns.

Through its Moola Cloud acquisition, the firm reaches approximately 31,600 locations in the underbanked community that use its debit card reload and mobile phone minutes services.