monday.com Ltd. is a cloud-based software-as-a-service platform that enables organizations to build custom work management tools and applications to streamline operations across teams and departments. The company provides a flexible Work OS platform composed of modular building blocks such as boards, items, columns, views, automations, and integrations, allowing users to create workflows for project tracking, sales, marketing, software development, and service management…
monday.com Ltd. is a cloud-based software-as-a-service platform that enables organizations to build custom work management tools and applications to streamline operations across teams and departments. The company provides a flexible Work OS platform composed of modular building blocks such as boards, items, columns, views, automations, and integrations, allowing users to create workflows for project tracking, sales, marketing, software development, and service management without requiring extensive coding knowledge. Its platform is designed to serve as a connective layer that breaks down information silos by integrating with external systems and centralizing data, processes, and collaboration in a unified workspace.
monday.com Ltd. generates revenue primarily through subscription fees for access to its platform and suite of products, which include monday work management, monday CRM, monday campaigns, monday service, and monday dev. These products are offered via tiered subscription plans, ranging from a free plan for small teams to paid plans with advanced features, and are supported by a self-serve funnel and a sales-led motion targeting enterprise customers. Revenue is driven by customer acquisition, expansion within existing accounts through additional users and product adoption, and retention efforts, reflected in a Net Dollar Retention Rate of 110% for the three months ended December 31, 2025. The company also monetizes its marketplace through payment processing for partner-built applications.
The company operates through the following segments: monday work management, monday CRM, monday dev, and monday service.
- monday work management: This segment provides tools for building workflows, managing projects, and creating portfolios to enhance team collaboration and productivity at scale. It enables users to track tasks, set deadlines, assign owners, and visualize progress through customizable boards, timelines, and dashboards. The product supports use cases across industries such as marketing, construction, real estate, and operations, and includes AI-powered features like AI Blocks and monday workflows to automate repetitive processes.
- monday CRM: This segment focuses on tracking and managing the entire sales cycle, from lead generation to deal closure, with deep integration into customer communication and activity tracking. It includes monday campaigns, an AI-powered tool for creating and sending marketing campaigns, and supports sales teams with automation, pipeline management, and performance analytics. The CRM suite is designed to work seamlessly with other monday.com products, allowing businesses to align sales, marketing, and service functions on a single platform.
- monday dev: This segment is tailored for agile product and software development teams, offering workflows for sprint planning, backlog management, bug tracking, and release coordination. It integrates with developer tools such as Jira, GitHub, and GitLab through the platform’s integration center and supports DevOps practices with automated workflows and real-time dashboards. The product enables engineering teams to collaborate effectively, prioritize work, and maintain transparency across development lifecycle stages.
- monday service: This segment provides a seamless connection between service desks and their data, enabling IT, HR, and customer support teams to manage tickets, track resolutions, and automate service processes. It includes features such as automation, SLA tracking, and knowledge base integration to improve response times and reduce manual effort. The product supports organizations in delivering consistent service experiences while gaining insights into performance and user satisfaction through reporting and analytics.
monday.com Ltd. operates in the competitive enterprise work management and collaboration software market, where it differentiates itself through its open, modular infrastructure and ability to rapidly deploy AI-enhanced, interoperable products built on a shared code base. The company faces competition from established players such as Asana, Smartsheet, Notion, Atlassian (including Trello and Jira), ClickUp, Freshworks, HubSpot, Pipedrive, and Zoho, particularly in adjacent categories like project management, CRM, and service desk solutions. Its competitive advantages include the flexibility of its Work OS platform, the speed of product development enabled by its architecture, and the integration of context-aware AI capabilities that reduce the learning curve and drive adoption by making AI feel familiar and easy to use within existing workflows.
monday.com Ltd. serves a diverse customer base of over 250,000 organizations as of December 31, 2025, spanning thousands of use cases and ranging from small teams to large enterprises. Its customers include teams in traditionally non-tech industries such as real estate, banking, journalism, and construction, as well as those in tech-focused sectors like IT management, software development, and e-commerce. The company had 4,281 enterprise customers with more than $50,000 in annual recurring revenue as of the same date, reflecting its success in scaling adoption across departmental and organizational levels through product expansion and AI-driven workflow enhancements.