Masco Corp /De/ (NYSE: MAS)

Masco Corporation designs manufactures and distributes branded home improvement and building products worldwide. It owns leading brands such as BEHR paint DELTA and HANSGROHE faucets LIBERTY hardware and HOT SPRING spas. The company operates as a global leader in the home improvement sector.

The company generates revenue primarily from the sale of plumbing products and decorative architectural products through various channels including home center retailers online retailers mass merchandisers wholesalers distributors plumbers contractors remodelers consumers and homebuilders. It also sells to independent specialty retailers and directly to consumers in some cases. Revenue is derived from products such as faucets shower heads valves bathing units spas exercise pools saunas architectural coatings paint applicators and cabinet hardware.

Masco Corporation operates through two reportable segments Plumbing Products and Decorative Architectural Products. These segments are grouped by product similarity.

• The Plumbing Products segment includes faucets shower heads handheld showers valves bath accessories bathing units shower bases enclosures shower drains steam shower systems water filtration systems sinks kitchen accessories acrylic tubs bath and shower enclosure units spas exercise pools aquatic fitness systems saunas brass copper composite plumbing components connected water products and electron beam irradiation services sold primarily to home center retailers online retailers mass merchandisers wholesalers distributors plumbers building contractors remodelers smaller retailers consumers and homebuilders under brands such as DELTA BRIZO PEERLESS HANSGROHE AXOR KRAUS NEWPORT BRASS WALTEC BRISTAN HERITAGE and others.

• The Decorative Architectural Products segment consists of architectural coatings such as paints primers specialty coatings stains waterproofing products paint applicators and accessories as well as branded cabinet and door hardware functional hardware hook and hook rail products and outdoor living hardware sold mainly in North America and South America under BEHR KILZ WHIZZ and LIBERTY FRANKLIN BRASS brands to do it yourself and professional customers through home center retailers and other retailers.

Masco Corporation holds a strong position in the home improvement industry supported by its portfolio of well known brands extensive distribution network and focus on innovation quality and customer service. In the plumbing products market it faces competition from companies such as Kohler Moen Lixil American Standard Grohe Pfister Villeroy Boch Ideal Standard Zurn Elkay and various private label and digitally native brands. In the decorative architectural products market it competes with Benjamin Moore PPG Sherwin Williams Rust Oleum Zinsser and numerous regional paint and hardware manufacturers. Competitive advantages include brand recognition product breadth and the ability to offer exclusive arrangements with major retailers such as The Home Depot.

The company serves a diverse customer base that includes home center retailers such as The Home Depot online retailers mass merchandisers wholesalers distributors plumbers building contractors remodelers consumers homebuilders independent specialty retailers and do it yourself and professional customers. The Home Depot is identified as the largest overall customer and the primary outlet for BEHR products.