As of April 22, 2026, Lulu's Fashion Lounge Holdings's top three insider holders are Venture Management Xvi, Llc Institutional (TenPercentOwner, 7.50Mn shares), Venture Management Xvi, Llc Institutional (TenPercentOwner, 7.50Mn shares), Eric Liaw (Director, 7.50Mn shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| Venture Management Xvi, Llc Institutional | - | 0 | 7,500,000 | 18 Nov, 2021 |
| Venture Management Xvi, Llc Institutional | - | 0 | 7,500,000 | 18 Nov, 2021 |
| Pension Plan Investment Board Canada | - | 7,500,000 | 0 | 16 Nov, 2021 |
| Venture Management Xv, Llc Institutional | - | 0 | 7,500,000 | 17 Nov, 2021 |
| Venture Management Xv, Llc Institutional | - | 0 | 7,500,000 | 17 Nov, 2021 |
| Venture Management Xv, Llc Institutional | - | 0 | 7,500,000 | 17 Nov, 2021 |
| Eric Liaw | - | 0 | 7,500,000 | 17 Nov, 2021 |
| Tiffany Rose Smith | Chief Financial Officer | 291,031 | 0 | 08 Apr, 2025 |
| John Richard Black | - | 172,331 | 0 | 12 Jun, 2024 |
| Kelly Ann Mccarthy | - | 164,242 | 0 | 12 Jun, 2025 |
| Laura Holt | Chief Merchandising Officer | 160,493 | 0 | 02 Oct, 2025 |
| Anisa Kumar | - | 139,641 | 0 | 12 Jun, 2024 |
| Caroline Sio-Chin Sheu | - | 136,696 | 0 | 05 Sep, 2024 |
| Dara Bazzano | - | 124,156 | 0 | 12 Jun, 2025 |
| Crystal Landsem | Chief Executive Officer | 123,871 | 0 | 02 Apr, 2026 |
| Mark Vos | President Cio | 82,702 | 0 | 05 Jan, 2026 |
| Venture Management Xv, Llc Institutional | - | 0 | 47,200 | 08 Sep, 2023 |
| Venture Management Xv, Llc Institutional | - | 0 | 47,200 | 08 Sep, 2023 |
| Venture Management Xv, Llc Institutional | - | 0 | 47,200 | 08 Sep, 2023 |
| Eric Liaw | - | 43,789 | 0 | 14 Jun, 2023 |
| Heidi Crane | Chief Financial Officer | 29,811 | 0 | 02 Apr, 2026 |
| Eric Liaw | - | 0 | 13,863 | 21 Mar, 2023 |
| Eric Liaw | - | 0 | 6,522 | 20 Sep, 2022 |
| Eric Liaw | - | 0 | 4,479 | 16 Dec, 2022 |
| Venture Management Xv, Llc Institutional | - | 0 | 3,260 | 20 Sep, 2022 |
| Venture Management Xv, Llc Institutional | - | 0 | 3,260 | 20 Sep, 2022 |
| Venture Management Xv, Llc Institutional | - | 0 | 3,260 | 20 Sep, 2022 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 31 Mar, 2026 | Crystal Landsem | Common Stock | D | 4,549 | $12.72 | 123,871 | D | F |
| 31 Mar, 2026 | Heidi Crane | Common Stock | D | 5,026 | $12.72 | 29,811 | D | F |
| 04 Feb, 2026 | Heidi Crane | Common Stock | A | 34,837 | $0.00 | 34,837 | D | A |
| 31 Dec, 2025 | Crystal Landsem | Common Stock | D | 4,412 | $5.22 | 128,421 | D | F |
| 31 Dec, 2025 | Mark Vos | Common Stock | D | 4,014 | $5.22 | 82,702 | D | F |
| 30 Sep, 2025 | Laura Holt | Common Stock | D | 299 | $4.70 | 10,418 | D | F |
| 30 Sep, 2025 | Laura Holt | Common Stock | D | 299 | $4.70 | 160,493 | D | F |
| 30 Jun, 2025 | Crystal Landsem | Common Stock | D | 61,659 | $0.30 | 1,930,764 | D | F |
| 30 Jun, 2025 | Laura Holt | Common Stock | D | 4,473 | $0.30 | 160,792 | D | F |
| 30 Jun, 2025 | Mark Vos | Common Stock | D | 55,751 | $0.30 | 1,239,025 | D | F |
| 10 Jun, 2025 | Dara Bazzano | Common Stock | D | 24,576 | $0.47 | 124,156 | D | F |
| 10 Jun, 2025 | Kelly Ann Mccarthy | Common Stock | D | 14,723 | $0.47 | 164,242 | D | F |
| 06 Apr, 2025 | Tiffany Rose Smith | Common Stock | D | 3,424 | $0.41 | 291,031 | D | F |
| 31 Mar, 2025 | Dara Bazzano | Common Stock | A | 20,694 | $0.00 | 148,732 | D | A |
| 31 Mar, 2025 | Mark Vos | Common Stock | D | 57,563 | $0.40 | 1,294,776 | D | F |
| 31 Mar, 2025 | Crystal Landsem | Common Stock | D | 63,456 | $0.40 | 1,992,423 | D | F |
| 31 Mar, 2025 | Laura Holt | Common Stock | D | 5,135 | $0.40 | 165,265 | D | F |
| 20 Mar, 2025 | Mark Vos | Common Stock | A | 360,000 | $0.00 | 1,352,339 | D | A |
| 20 Mar, 2025 | Laura Deady | Common Stock | A | 50,000 | $0.00 | 170,400 | D | A |
| 20 Mar, 2025 | Laura Deady | Performance Stock Units | A | 50,000 | $0.00 | 50,000 | D | A |