Lulu's Fashion Lounge Holdings, Inc. (LVLU) Insider Ownership

Historic Insider Ownership Trends

LVLU's three largest insider shareholders as of March 23, 2026 are David W. Mccreight (Other, 930.88K shares), Tiffany Rose Smith (Chief Financial Officer, 291.03K shares), John Richard Black (Director, 172.33K shares).

Top Direct Holders

Insider ownership data is derived from the last 60 months of Form 4 SEC filings.
Holder Position Shares (Direct) Shares (Indirect) Report Date
David W. Mccreight 930,884 0 05 Sep, 2024
Tiffany Rose Smith Chief Financial Officer 291,031 0 08 Apr, 2025
John Richard Black 172,331 0 12 Jun, 2024
Kelly Ann Mccarthy 164,242 0 12 Jun, 2025
Laura Holt Chief Merchandising Officer 160,493 0 02 Oct, 2025
Anisa Kumar 139,641 0 12 Jun, 2024
Caroline Sio-Chin Sheu 136,696 0 05 Sep, 2024
Crystal Landsem Chief Executive Officer 128,421 0 05 Jan, 2026
Dara Bazzano 124,156 0 12 Jun, 2025
Michael J Mardy 106,384 0 05 Sep, 2024
Mark Vos President Cio 82,702 0 05 Jan, 2026
Eric Liaw 43,789 0 14 Jun, 2023
Heidi Crane Chief Financial Officer 34,837 0 05 Feb, 2026
Eric Liaw 0 13,863 21 Mar, 2023

* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.

Recent Insider Transactions

Detailed insider trading activity based on Form 4 SEC filings.
Download Data
Transaction Date Insider Name Security Class Transaction Type Shares Traded Price Shares Remaining Ownership Code
04 Feb, 2026 Heidi Crane Common Stock A 34,837 $0.00 34,837 D A
31 Dec, 2025 Mark Vos Common Stock D 4,014 $5.22 82,702 D F
31 Dec, 2025 Crystal Landsem Common Stock D 4,412 $5.22 128,421 D F
30 Sep, 2025 Laura Holt Common Stock D 299 $4.70 160,493 D F
30 Sep, 2025 Laura Holt Common Stock D 299 $4.70 10,418 D F
30 Jun, 2025 Laura Holt Common Stock D 4,473 $0.30 160,792 D F
30 Jun, 2025 Mark Vos Common Stock D 55,751 $0.30 1,239,025 D F
30 Jun, 2025 Crystal Landsem Common Stock D 61,659 $0.30 1,930,764 D F
10 Jun, 2025 Kelly Ann Mccarthy Common Stock D 14,723 $0.47 164,242 D F
10 Jun, 2025 Dara Bazzano Common Stock D 24,576 $0.47 124,156 D F
06 Apr, 2025 Tiffany Rose Smith Common Stock D 3,424 $0.41 291,031 D F
31 Mar, 2025 Laura Holt Common Stock D 5,135 $0.40 165,265 D F
31 Mar, 2025 Crystal Landsem Common Stock D 63,456 $0.40 1,992,423 D F
31 Mar, 2025 Mark Vos Common Stock D 57,563 $0.40 1,294,776 D F
31 Mar, 2025 Dara Bazzano Common Stock A 20,694 $0.00 148,732 D A
20 Mar, 2025 Laura Deady Common Stock A 50,000 $0.00 170,400 D A
20 Mar, 2025 Mark Vos Common Stock A 360,000 $0.00 1,352,339 D A
20 Mar, 2025 Laura Deady Performance Stock Units A 50,000 $0.00 50,000 D A
20 Mar, 2025 Mark Vos Performance Stock Units A 300,000 $0.00 300,000 D A
10 Mar, 2025 Tiffany Rose Smith Common Stock D 23,964 $0.51 294,455 D F