Lulu's Fashion Lounge Holdings, Inc. (LVLU) Insider Ownership

Historic Insider Ownership Trends

Lulu's Fashion Lounge Holdings's three largest insider shareholders as of June 02, 2026 are Venture Management Xvi, Llc Institutional (TenPercentOwner, 7.50Mn shares), Eric Liaw (Director, 7.50Mn shares), Venture Management Xv, Llc Institutional (TenPercentOwner, 7.50Mn shares).

Top Direct Holders

Insider ownership data is derived from the last 60 months of Form 4 SEC filings.
Holder Position Shares (Direct) Shares (Indirect) Report Date
Michael J Mardy - 106,384 0 05 Sep, 2024
Pension Plan Investment Board Canada - 7,500,000 0 16 Nov, 2021
David W. Mccreight Executive Chairman 930,884 0 05 Sep, 2024
Venture Management Xv, Llc Institutional - 0 7,500,000 17 Nov, 2021
Eric Liaw - 0 7,500,000 17 Nov, 2021
Dara Bazzano - 124,156 0 12 Jun, 2025
Venture Management Xvi, Llc Institutional - 0 7,500,000 18 Nov, 2021
Caroline Sio-Chin Sheu - 136,696 0 05 Sep, 2024
John Richard Black - 172,331 0 12 Jun, 2024
Mark Vos President Cio 82,702 0 05 Jan, 2026
Crystal Landsem Chief Executive Officer 123,871 0 02 Apr, 2026
Anisa Kumar - 139,641 0 12 Jun, 2024
Tiffany Rose Smith Chief Financial Officer 291,031 0 08 Apr, 2025
Kelly Ann Mccarthy - 164,242 0 12 Jun, 2025
Laura Holt Chief Merchandising Officer 160,493 0 02 Oct, 2025
Heidi Crane Chief Financial Officer 29,811 0 02 Apr, 2026

* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.

Recent Insider Transactions

Detailed insider trading activity based on Form 4 SEC filings.
Download Data
Transaction Date Insider Name Security Class Transaction Type Shares Traded Price Shares Remaining Ownership Code
31 Mar, 2026 Heidi Crane Common Stock D 5,026 $12.72 29,811 D F
31 Mar, 2026 Crystal Landsem Common Stock D 4,549 $12.72 123,871 D F
04 Feb, 2026 Heidi Crane Common Stock A 34,837 $0.00 34,837 D A
31 Dec, 2025 Mark Vos Common Stock D 4,014 $5.22 82,702 D F
31 Dec, 2025 Mark Vos Common Stock D 4,014 $5.22 82,702 D F
31 Dec, 2025 Crystal Landsem Common Stock D 4,412 $5.22 128,421 D F
30 Sep, 2025 Laura Holt Common Stock D 299 $4.70 160,493 D F
30 Sep, 2025 Laura Holt Common Stock D 299 $4.70 10,418 D F
30 Jun, 2025 Mark Vos Common Stock D 55,751 $0.30 1,239,025 D F
30 Jun, 2025 Mark Vos Common Stock D 55,751 $0.30 1,239,025 D F
30 Jun, 2025 Laura Holt Common Stock D 4,473 $0.30 160,792 D F
30 Jun, 2025 Crystal Landsem Common Stock D 61,659 $0.30 1,930,764 D F
10 Jun, 2025 Dara Bazzano Common Stock D 24,576 $0.47 124,156 D F
10 Jun, 2025 Kelly Ann Mccarthy Common Stock D 14,723 $0.47 164,242 D F
10 Jun, 2025 Kelly Ann Mccarthy Common Stock D 14,723 $0.47 164,242 D F
06 Apr, 2025 Tiffany Rose Smith Common Stock D 3,424 $0.41 291,031 D F
06 Apr, 2025 Tiffany Rose Smith Common Stock D 3,424 $0.41 291,031 D F
31 Mar, 2025 Mark Vos Common Stock D 57,563 $0.40 1,294,776 D F
31 Mar, 2025 Crystal Landsem Common Stock D 63,456 $0.40 1,992,423 D F
31 Mar, 2025 Dara Bazzano Common Stock A 20,694 $0.00 148,732 D A