Lulu's Fashion Lounge Holdings's top three insider shareholders as of September 29, 2026 are Venture Management Xvi, Llc Institutional (TenPercentOwner, 500.02K shares), Venture Management Xv, Llc Institutional (TenPercentOwner, 500.02K shares), Eric Liaw (Director, 500.02K shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Pension Plan Investment Board Canada | TenPercentOwner | 500,025 | 0 | 500,025 | 32.6% | 16 Nov, 2021 |
| 2 | Venture Management Xvi, Llc Institutional | TenPercentOwner | 0 | 500,025 | 500,025 | 32.6% | 18 Nov, 2021 |
| 3 | Laura Holt | Chief Merchandising Officer | 160,493 | 0 | 160,493 | 10.5% | 02 Oct, 2025 |
| 4 | Crystal Landsem | Chief Executive Officer | 119,541 | 0 | 119,541 | 7.8% | 02 Jul, 2026 |
| 5 | Mark Vos | President Cio | 82,702 | 0 | 82,702 | 5.4% | 05 Jan, 2026 |
| 6 | David W. Mccreight | Executive Chairman | 62,062 | 0 | 62,062 | 4.0% | 05 Sep, 2024 |
| 7 | Heidi Crane | Chief Financial Officer | 27,544 | 0 | 27,544 | 1.8% | 02 Jul, 2026 |
| 8 | Tiffany Rose Smith | Chief Financial Officer | 19,403 | 0 | 19,403 | 1.3% | 08 Apr, 2025 |
| 9 | John Richard Black | Director, Other | 11,489 | 0 | 11,489 | 0.7% | 12 Jun, 2024 |
| 10 | Kelly Ann Mccarthy | Director | 10,950 | 0 | 10,950 | 0.7% | 12 Jun, 2025 |
| 11 | Anisa Kumar | Director | 9,310 | 0 | 9,310 | 0.6% | 12 Jun, 2024 |
| 12 | Caroline Sio-Chin Sheu | Other | 9,114 | 0 | 9,114 | 0.6% | 05 Sep, 2024 |
| 13 | Dara Bazzano | Director, Other | 8,277 | 0 | 8,277 | 0.5% | 12 Jun, 2025 |
| 14 | Michael J Mardy | Other | 7,093 | 0 | 7,093 | 0.5% | 05 Sep, 2024 |
| 15 | Venture Management Xv, Llc Institutional | TenPercentOwner | 0 | 3,147 | 3,147 | 0.2% | 08 Sep, 2023 |
| 16 | Eric Liaw | Director | 2,919 | 0 | 2,919 | 0.2% | 14 Jun, 2023 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 30 Jun, 2026 | Heidi Crane | Chief Financial Officer | Disposed F | 2,267 | $8.25 | $18.70K | 27,544 | Direct |
| 30 Jun, 2026 | Crystal Landsem | Chief Executive Officer | Disposed F | 4,330 | $8.25 | $35.72K | 119,541 | Direct |
| 31 Mar, 2026 | Heidi Crane | Chief Financial Officer | Disposed F | 5,026 | $12.72 | $63.93K | 29,811 | Direct |
| 31 Mar, 2026 | Crystal Landsem | Chief Executive Officer | Disposed F | 4,549 | $12.72 | $57.86K | 123,871 | Direct |
| 04 Feb, 2026 | Heidi Crane | Chief Financial Officer | Acquired A | 34,837 | $0.00 | $0 | 34,837 | Direct |
| 31 Dec, 2025 | Crystal Landsem | Chief Executive Officer | Disposed F | 4,412 | $5.22 | $23.03K | 128,421 | Direct |
| 31 Dec, 2025 | Mark Vos | President Cio | Disposed F | 4,014 | $5.22 | $20.95K | 82,702 | Direct |
| 30 Sep, 2025 | Laura Holt | Chief Merchandising Officer | Disposed F | 299 | $4.70 | $1.41K | 160,493 | Direct |
| 30 Sep, 2025 | Laura Holt | Chief Merchandising Officer | Disposed F | 299 | $4.70 | $1.41K | 10,418 | Direct |
| 30 Jun, 2025 | Mark Vos | President Cio | Disposed F | 55,751 | $4.50 | $250.87K | 82,606 | Direct |
| 30 Jun, 2025 | Laura Holt | Chief Merchandising Officer | Disposed F | 4,473 | $4.50 | $20.13K | 10,720 | Direct |
| 30 Jun, 2025 | Crystal Landsem | Chief Executive Officer | Disposed F | 61,659 | $4.50 | $277.45K | 128,724 | Direct |
| 10 Jun, 2025 | Kelly Ann Mccarthy | Director | Disposed F | 14,723 | $6.97 | $102.69K | 10,950 | Direct |
| 10 Jun, 2025 | Dara Bazzano | Director, Other | Disposed F | 24,576 | $6.97 | $171.41K | 8,277 | Direct |
| 06 Apr, 2025 | Tiffany Rose Smith | Chief Financial Officer | Disposed F | 3,424 | $6.15 | $21.06K | 19,403 | Direct |
| 31 Mar, 2025 | Mark Vos | President Cio | Disposed F | 57,563 | $6.00 | $345.36K | 86,323 | Direct |
| 31 Mar, 2025 | Laura Holt | Chief Merchandising Officer | Disposed F | 5,135 | $6.00 | $30.81K | 11,018 | Direct |
| 31 Mar, 2025 | Crystal Landsem | Chief Executive Officer | Disposed F | 63,456 | $6.00 | $380.72K | 132,835 | Direct |
| 31 Mar, 2025 | Dara Bazzano | Director, Other | Acquired A | 20,694 | $0.00 | $0 | 9,916 | Direct |
| 20 Mar, 2025 | Mark Vos | President Cio | Acquired A | 360,000 | $0.00 | $0 | 90,160 | Direct |