Wholesale was Luvu Brands’s largest segment in fiscal 2026, bringing in $19.06M of $27.36M (70%).
| Statement Business Segments Axis | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wholesale | $20.26M | $17.56M | $16.54M | $19.06M | |||||||||||
| Direct To Consumer | — | $7.02M | $8.16M | $8.30M | |||||||||||
| Direct | $8.26M | — | — | — | |||||||||||
| Other | $704.00K | — | — | — | |||||||||||
| Total | $29.22M | $24.57M | $24.69M | $27.36M |
Luvu Brands brought in $27.36M from its two segments in fiscal 2026, the year ended June 30, 2026. That was up 10.8% from $24.69M in fiscal 2025. Wholesale was the largest at $19.06M (69.7%), ahead of Direct To Consumer at $8.30M (30.3%).
Compared with fiscal 2025, Wholesale grew 15.3% to $19.06M and Direct To Consumer grew 1.8% to $8.30M.
Luvu Brands began breaking out Direct To Consumer in fiscal 2024, when it brought in $7.02M. Luvu Brands stopped reporting Direct ($8.26M in fiscal 2023) and Other ($704.00K in fiscal 2023) as separate segments.
Scenario Previously Reported was Luvu Brands’s largest revenue line in fiscal 2026, bringing in $24.69M of $25.86M (95%).
| Revision of Prior Period | FY 2026 |
|---|---|
| Scenario Previously Reported | $24.69M |
| Restatement Adjustment | $1.16M |
| Total | $25.86M |
Luvu Brands brought in $25.86M from its two revenue lines in fiscal 2026, the year ended June 30, 2026. That is less than the $27.36M it reports by statement business segments axis, so these revenue lines do not cover all of its revenue. Scenario Previously Reported was the largest at $24.69M (95.5%), ahead of Restatement Adjustment at $1.16M (4.5%).
Luvu Brands (LUVU) reports its revenue by statement business segments axis and by revision of prior period. In fiscal 2026, Wholesale was its largest segment, bringing in $19.06M (69.7% of the total), followed by Direct To Consumer at $8.30M (30.3%).
Wholesale was Luvu Brands' largest segment in fiscal 2026, bringing in $19.06M, or 69.7% of the $27.36M total across its two segments.
Scenario Previously Reported was Luvu Brands' largest revenue line in fiscal 2026, bringing in $24.69M, or 95.5% of the $25.86M total across its two revenue lines.
Wholesale grew faster than Direct To Consumer in fiscal 2026, up 15.3% from $16.54M to $19.06M. Direct To Consumer grew 1.8% to $8.30M.
Every figure comes from Luvu Brands' annual financial filings, as reported. Each line keeps the name Luvu Brands gives it, and years follow its fiscal calendar.
Luvu Brands' revenue by statement business segments axis goes back to fiscal 2012, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.