Passenger Non-Loyalty was the largest of Southwest Airlines Co’s 5 reported lines in fiscal 2025, at $20.44B — 73% of $28.06B.
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Passenger Non-Loyalty | $17.65B | $19.07B | $20.47B | $20.44B | ||||||
| Passenger Revenue Non Loyalty | — | — | — | — | ||||||
| Passenger Loyalty - Air Transportation | $3.03B | $3.64B | $3.48B | $3.26B | ||||||
| Passenger Loyalty Air Transportation | — | — | — | — | ||||||
| Other | $2.23B | $2.28B | $2.33B | $2.36B | ||||||
| Passenger Ancillary Sold Separately | $735.00M | $925.00M | $1.03B | $1.84B | ||||||
| Passenger | — | — | — | — | ||||||
| Freight | $177.00M | $175.00M | $175.00M | $171.00M | ||||||
| Total | $23.81B | $26.09B | $27.48B | $28.06B |
In fiscal 2025, which ended December 31, 2025, the 5 revenue lines Southwest Airlines Co reported in this breakdown added up to $28.06B. That was up 2.1% from $27.48B in fiscal 2024. Passenger Non-Loyalty was the largest revenue line, at $20.44B or 72.8% of the total, followed by Passenger Loyalty - Air Transportation ($3.26B, 11.6%) and Other ($2.36B, 8.4%). Together, the two largest revenue lines made up 84.5% of this total.
Compared with fiscal 2024, Passenger Ancillary Sold Separately grew the fastest, rising 78.3% to $1.84B. Passenger Loyalty - Air Transportation fell the most, down 6.5% to $3.26B. Over fiscal 2022 to 2025, revenue across these revenue lines went from $23.81B to $28.06B, a compound annual growth rate of 5.6%. Passenger Non-Loyalty's share of the total fell from 74.1% to 72.8% over the same years.
The table also keeps 3 revenue lines that Southwest Airlines Co no longer reports, so earlier years can still be read on their original basis; use "Show 3 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2016 to 2025, as reported in Southwest Airlines Co's annual filings.
North America was the largest of Southwest Airlines Co’s 2 reported lines in fiscal 2025, at $27.30B — 97% of $28.06B.
| Geography | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| North America | $23.00B | $25.00B | $26.70B | $27.30B | ||||||
| Latin America | $811.00M | $828.00M | $798.00M | $756.00M | ||||||
| Total | $23.81B | $25.83B | $27.50B | $28.06B |
In fiscal 2025, which ended December 31, 2025, the 2 regions Southwest Airlines Co reported in this breakdown added up to $28.06B. That was up 2.0% from $27.50B in fiscal 2024. North America was the largest region, at $27.30B or 97.3% of the total, followed by Latin America ($756.00M, 2.7%).
Compared with fiscal 2024, North America grew the fastest, rising 2.2% to $27.30B. Latin America fell the most, down 5.3% to $756.00M. Over fiscal 2022 to 2025, revenue across these regions went from $23.81B to $28.06B, a compound annual growth rate of 5.6%. North America's share of the total rose from 96.6% to 97.3% over the same years.
This breakdown covers every fiscal year from 2016 to 2025, as reported in Southwest Airlines Co's annual filings.
Scenario, Previously Reported was the largest of Southwest Airlines Co’s 2 reported lines in fiscal 2016, at $18.59B — 98% of $19.07B.
| Adjustments for New Accounting Pronouncements | FY 2016 |
|---|---|
| Scenario, Previously Reported | $18.59B |
| Restatement Adjustment | $474.00M |
| Total | $19.07B |
In fiscal 2016, which ended December 31, 2016, the 2 revenue lines Southwest Airlines Co reported in this breakdown added up to $19.07B. Scenario, Previously Reported was the largest revenue line, at $18.59B or 97.5% of the total, followed by Restatement Adjustment ($474.00M, 2.5%).
This breakdown covers every fiscal year from 2016 to 2016, as reported in Southwest Airlines Co's annual filings.
Southwest Airlines Co (LUV) breaks its revenue down by revenue line and region. In fiscal 2025, its largest revenue line was Passenger Non-Loyalty, with $20.44B or 72.8% of the total, followed by Passenger Loyalty - Air Transportation at $3.26B (11.6%).
Passenger Non-Loyalty was Southwest Airlines Co's largest revenue line in fiscal 2025, with $20.44B in revenue, 72.8% of the $28.06B reported across its 5 revenue lines.
North America was Southwest Airlines Co's largest region in fiscal 2025, with $27.30B in revenue, 97.3% of the $28.06B reported across its 2 regions.
Of the Southwest Airlines Co revenue lines reported in both fiscal 2024 and fiscal 2025, and making up at least 2% of the total, Passenger Ancillary Sold Separately grew the fastest, rising 78.3% from $1.03B to $1.84B.
Every figure is taken from Southwest Airlines Co's annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.
The breakdown by revenue line covers fiscal 2016 to 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.