Lifevantage LFVN Insider Ownership

NASDAQ LFVN
$6.32 +0.13 (+2.10%)
At close: Sep 29, 2026 · 4:00 PM EDT

Insider Holdings by Owner

2.71Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026
Insider Ownership
27.82%
▲+2.35% pp QoQ
Shares Held by Insiders
3.49Mn
filed for Sep 2026
▲+9.24% QoQ
Shares Outstanding
12.53Mn
12,534,000 shares
Direct Holdings
2.47Mn
Indirect: 1.02Mn
Net Shares Traded (QoQ)
+294.88K
net buying in Sep 2026
Insiders Holding Shares
18
with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold
Latest quarter —
Net over range —
Buying quarters —

Insider Ownership Summary

Quarter ending 30 Sep, 2026

As of September 29, 2026, the three largest insider holders of LFVN are Judd Dayton (Other, 749.33K shares), Steven R Fife (President And Ceo, 735.47K shares), Terrence Moorehead (President And Ceo, 308.64K shares).

Form 4 Holdings

Insiders Holding LFVN

Insiders 18
Shares held 2.71Mn
Of outstanding 21.58%
# Insider Position Direct Indirect Total Share of Insiders Last Filed
1 Steven R Fife President And Ceo 735,471 0 735,471 27.2% 03 Apr, 2026
2 Terrence Moorehead President And Ceo 308,642 0 308,642 11.4% 10 Aug, 2026
3 Garry Paul Mauro Director 86,087 171,734 257,821 9.5% 13 May, 2025
4 Justin Rose Chief Sales Officer 174,145 0 174,145 6.4% 04 Jan, 2022
5 Carl Aure Chief Financial Officer 156,495 0 156,495 5.8% 14 Sep, 2026
6 Julie Boyster Chief Marketing Officer 150,088 0 150,088 5.5% 03 Oct, 2025
7 Darwin Lewis Director 138,244 0 138,244 5.1% 17 Sep, 2026
8 Kristen Cunningham Chief Sales Officer 120,162 0 120,162 4.4% 14 Sep, 2026
9 Raymond B Greer Director 112,819 0 112,819 4.2% 10 Nov, 2025
10 Alissa Neufeld General Counsel 112,744 0 112,744 4.2% 06 Jul, 2026
11 Judd Dayton Director 80,359 0 80,359 3.0% 02 Mar, 2026
12 Cynthia Latham Director 64,879 0 64,879 2.4% 10 Nov, 2025
13 Matthew Cooley Chief Operating Officer 64,111 0 64,111 2.4% 04 Apr, 2023
14 Erin Brockovich Director 62,943 0 62,943 2.3% 20 Nov, 2023
15 Todd Thompson Chief Information Officer 50,729 0 50,729 1.9% 29 Dec, 2025
16 Bradley Louis Radoff Other 0 50,000 50,000 1.8% 15 Aug, 2023
17 Michael A Beindorff Director 0 41,625 41,625 1.5% 05 Jun, 2026
18 Rajendran Anbalagan Director 23,999 0 23,999 0.9% 10 Nov, 2025

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,059 Insider Transactions

Source SEC Form 4
Latest quarter Sep 2026
Download Data
Date Insider Position Transaction Shares Price Value Shares Held After Ownership
15 Sep, 2026 Darwin Lewis Director Acquired P 976 $6.22 $6.07K 138,244 Direct
06 Aug, 2026 Terrence Moorehead President And Ceo Acquired A 308,642 $0.00 $0 308,642 Direct
06 Aug, 2026 Terrence Moorehead President And Ceo Acquired A 540,123 $0.00 $0 540,123 Direct
01 Jul, 2026 Kristen Cunningham Chief Sales Officer Disposed F 1,717 $6.25 $10.73K 131,417 Direct
01 Jul, 2026 Carl Aure Chief Financial Officer Disposed F 1,361 $6.25 $8.51K 155,554 Direct
01 Jul, 2026 Alissa Neufeld General Counsel Disposed F 1,342 $6.25 $8.39K 112,744 Direct
15 Jun, 2026 Darwin Lewis Director Acquired P 705 $8.60 $6.06K 137,268 Direct
03 Jun, 2026 Michael A Beindorff Director Disposed S 10,000 $8.55 $85.46K 41,625 Indirect
01 Apr, 2026 Alissa Neufeld General Counsel Disposed F 1,446 $4.20 $6.07K 114,086 Direct
01 Apr, 2026 Kristen Cunningham Chief Sales Officer Disposed F 1,928 $4.20 $8.10K 133,134 Direct
01 Apr, 2026 Carl Aure Chief Financial Officer Disposed F 1,527 $4.20 $6.41K 156,915 Direct
01 Apr, 2026 Steven R Fife President And Ceo Disposed F 8,180 $4.20 $34.36K 735,471 Direct
16 Mar, 2026 Darwin Lewis Director Acquired P 1,055 $5.23 $5.52K 136,563 Direct
26 Feb, 2026 Judd Dayton Director Acquired P 4,600 $4.58 $21.07K 51,762 Direct
27 Feb, 2026 Judd Dayton Director Acquired P 18,097 $4.63 $83.79K 69,859 Direct
02 Mar, 2026 Judd Dayton Director Acquired P 10,500 $4.53 $47.57K 80,359 Direct
09 Feb, 2026 Darwin Lewis Director Acquired P 3,955 $5.22 $20.65K 135,508 Direct
01 Jan, 2026 Kristen Cunningham Chief Sales Officer Disposed F 1,926 $6.16 $11.86K 135,060 Direct
01 Jan, 2026 Carl Aure Chief Financial Officer Disposed F 1,527 $6.16 $9.41K 158,442 Direct
01 Jan, 2026 Steven R Fife President And Ceo Disposed F 9,169 $6.16 $56.48K 743,651 Direct