Based on data from the past 90 days ending February 19, 2026, Lifevantage's three largest insider shareholders are Director Judd Dayton (796.49K shares), President And Ceo Steven R Fife (743.65K shares), Chief Sales Officer Justin Rose (174.15K shares).
| Holder | Position | Shares | Report Date |
|---|---|---|---|
| Judd Dayton | 796,487 | 10 Nov, 2025 | |
| Steven R Fife | President And Ceo | 743,651 | 05 Jan, 2026 |
| Justin Rose | Chief Sales Officer | 174,145 | 04 Jan, 2022 |
| Carl Aure | Chief Financial Officer | 158,442 | 05 Jan, 2026 |
| Julie Boyster | Chief Marketing Officer | 150,088 | 03 Oct, 2025 |
| Darwin Lewis | 135,508 | 11 Feb, 2026 | |
| Kristen Cunningham | Chief Sales Officer | 135,060 | 05 Jan, 2026 |
| Alissa Neufeld | General Counsel | 115,532 | 05 Jan, 2026 |
| Raymond B Greer | 112,819 | 10 Nov, 2025 | |
| Garry Paul Mauro | 92,685 | 13 May, 2025 | |
| Michael A Beindorff | 79,195 | 17 Dec, 2025 | |
| Cynthia Latham | 64,879 | 10 Nov, 2025 | |
| Matthew Cooley | Chief Operating Officer | 64,111 | 04 Apr, 2023 |
| Erin Brockovich | 62,943 | 20 Nov, 2023 | |
| Todd Thompson | Chief Information Officer | 50,729 | 29 Dec, 2025 |
| Bradley Louis Radoff | 50,000 | 15 Aug, 2023 | |
| Kevin Mcmurray | General Counsel | 49,870 | 05 Apr, 2021 |
| Charles J. Wach | Chief Operating Officer | 35,729 | 05 Apr, 2021 |
| Rajendran Anbalagan | 23,999 | 10 Nov, 2025 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 09 Feb, 2026 | Darwin Lewis | Common Stock | A | 3,955 | $5.22 | 135,508 | D | P |
| 01 Jan, 2026 | Steven R Fife | Common Stock | D | 9,169 | $6.16 | 743,651 | D | F |
| 01 Jan, 2026 | Alissa Neufeld | Common Stock | D | 1,445 | $6.16 | 115,532 | D | F |
| 01 Jan, 2026 | Carl Aure | Common Stock | D | 1,527 | $6.16 | 158,442 | D | F |
| 01 Jan, 2026 | Kristen Cunningham | Common Stock | D | 1,926 | $6.16 | 135,060 | D | F |
| 23 Dec, 2025 | Todd Thompson | - | - | 50,729 | D | |||
| 23 Dec, 2025 | Todd Thompson | Common Stock | D | 601 | $6.23 | 50,729 | D | F |
| 15 Dec, 2025 | Darwin Lewis | Common Stock | A | 805 | $6.54 | 131,553 | D | P |
| 25 Nov, 2025 | Michael A Beindorff | Common Stock | D | 7,819 | $0.00 | 27,570 | D | G |
| 25 Nov, 2025 | Michael A Beindorff | - | - | 51,625 | I | |||
| 25 Nov, 2025 | Michael A Beindorff | Common Stock | A | 7,819 | $0.00 | 51,625 | I | G |
| 19 Nov, 2025 | Michael A Beindorff | Common Stock | D | 12,607 | $6.42 | 43,806 | I | S |
| 19 Nov, 2025 | Michael A Beindorff | - | - | 43,806 | I | |||
| 07 Nov, 2025 | Michael A Beindorff | - | - | 35,389 | D | |||
| 07 Nov, 2025 | Michael A Beindorff | - | - | 56,413 | I | |||
| 07 Nov, 2025 | Michael A Beindorff | Common Stock | D | 35,000 | $6.92 | 56,413 | I | S |
| 07 Nov, 2025 | Michael A Beindorff | Common Stock | D | 1,000 | $7.33 | 35,389 | D | S |
| 06 Nov, 2025 | Michael A Beindorff | Common Stock | A | 13,531 | $7.76 | 36,389 | D | A |
| 06 Nov, 2025 | Raymond B Greer | Common Stock | A | 13,531 | $7.76 | 112,819 | D | A |
| 06 Nov, 2025 | Judd Dayton | Common Stock | A | 13,531 | $7.76 | 47,162 | D | A |