Leafbuyer Technologies, Inc. (OTC: LBUY)

Leafbuyer Technologies, Inc. operates as a marketing technology platform focused on the cannabis industry, providing tools for new customer acquisition and retention. The company's primary business revolves around its Leafbuyer.com platform, which has evolved from a listing website to a comprehensive marketing technology solution. This platform offers services such as texting, loyalty programs, and application software technology, catering to dispensary owners and cannabis consumers.

Leafbuyer Technologies generates revenue through various services, including its texting/loyalty program, which allows clients to communicate through SMS, MMS, and push notifications within a custom-branded application. The platform enables dispensary owners to target market their customer base by spending limits, brands, frequency, and product types. Additionally, the company offers online ordering features and real-time posting of messages to Leafbuyer.com, which helps create a more diverse product offering for clients. The revenue model includes monthly usage fees for text marketing and subscription fees for custom-branded applications.

• Leafbuyer.com Platform: This segment encompasses the company's core marketing technology platform, which includes the Leafbuyer.com website and its progressive web application. The platform hosts a robust search algorithm that allows consumers to search for appealing offers, menu items, and products. It also provides a vendor dashboard for dispensary owners to update menus, deals, and create real-time messages to communicate with consumers. The platform includes features such as the "Live Deals" section, which posts real-time deals and specials, and the "Total Network Solution," which allows dispensaries to send SMS and MMS text messages that are posted in real-time to Leafbuyer.com. Additionally, the platform offers an enhanced loyalty program and Instant Action, which allows customers to send video messages and social media reels as part of their MMS messaging service.

Leafbuyer Technologies operates in the rapidly evolving and highly regulated cannabis industry, which is estimated to reach a global market size of 197 billion by 2028. The company faces competition from other marketing technology platforms and service providers in the cannabis space. However, Leafbuyer's competitive advantages include its comprehensive marketing technology platform, which integrates various tools for customer acquisition and retention, as well as its ability to provide real-time updates and targeted marketing solutions. The company's aggressive push into all legal cannabis states and its focus on developing new technologies to serve cannabis dispensaries and product companies further strengthen its position in the industry.

Leafbuyer Technologies serves a broad customer base, including dispensary owners and cannabis consumers. The company's platform reaches millions of cannabis consumers every month through its web-based platform, loyalty platform, and smart application technology. Dispensary owners utilize the platform to update menus, deals, and create real-time messages to communicate with consumers. The company's services are designed to help dispensaries attract and retain consumers, ultimately driving sales and growth for both the dispensaries and Leafbuyer Technologies.