Katapult Holdings, Inc. (NASDAQ: KPLT)

Katapult Holdings, Inc. (KPLT) is a company that operates in the virtual lease-to-own (LTO) market, providing a flexible alternative to traditional financing options for underserved non-prime customers in the United States. The company, founded in Delaware in 2012, has established itself as a technology-driven platform that integrates with omnichannel retailers and e-commerce platforms to power the purchasing of everyday durable goods.

Katapult's main business activities involve offering customers access to durable goods, such as automotive items, computers, electronics, home furnishings, and other products, through a user-friendly platform. The company's platform features a simple three-step application process and a fully automated approval process that generates a decision in five seconds or less. Customers have the flexibility to lease or purchase goods, with transparent terms and no late fees.

The company's proprietary technology is one of its competitive advantages, as it utilizes machine learning and artificial intelligence to assess risk and provide customized recommendations. Katapult's risk assessment models are built on alternative data sets that include data from over 1.3 million lease-to-own transactions and over ten years of repayments, enabling the company to minimize fraud and drive high repayment performance.

Katapult's primary customers are non-prime consumers who may not have access to traditional financing options. The company has built a loyal and engaged customer base, with a net promoter score (NPS) of 52 as of December 31, 2023. Katapult's customers have the option to return the goods at any time, and Katapult does not charge late fees.

Katapult's largest merchant partner is Wayfair, Inc., with which it has an agreement to provide lease-purchase options for certain Wayfair products directly on Wayfair's customer website. The company has integrated its LTO solution with over 200 merchants and offers customers the ability to shop with over 25 merchants through its Katapult marketplace powered by Katapult Pay.

Katapult's growth strategy is centered on growing its market share with merchants, deepening relationships with existing merchants, and leveraging Katapult Pay to drive gross originations volumes higher and increase repeat purchase rates. The company also plans to launch innovative solutions that meet the emerging needs of customers and unlock the power of its lean and scalable financial model.

In terms of competition, Katapult competes with national, regional, and local operators of LTO stores, virtual LTO companies, traditional and e-commerce retailers, and various types of consumer finance companies. The company also experiences seasonal fluctuations in its revenue due to consumer spending patterns, with historically higher gross originations during the fourth quarter holiday season.

Katapult's employees are its most valuable resource, and the company places a significant emphasis on identifying and employing talented and driven technology-focused professionals and engineers. The company offers competitive compensation and benefits to attract and retain top talent.

Katapult Holdings' product and service offerings include Katapult Pay, a technology that enables customers to shop with over 25 merchants through its Katapult marketplace. The company's registered trademarks include Katapult, Katapult Pay, and Katapult Marketplace.