Hurco Companies Inc (NASDAQ: HURC)

Hurco Companies, Inc. is an international industrial technology company that designs, manufactures, and sells computerized (CNC) machine tools, primarily vertical machining centers (mills) and turning centers (lathes), to companies in the metal cutting industry through a worldwide sales, service, and distribution network. The company also provides machine tool components, automation integration equipment, software options, control upgrades, accessories, replacement parts, and customer service, training, and applications support. Its product portfolio includes the Hurco brand for technology-focused customers, the Milltronics brand for value-oriented shops, and the Takumi brand for high-speed, high-efficiency applications such as aerospace, medical, die and mold, and production.

Revenue is generated principally from the sale of CNC machine tools, which accounted for approximately 78% of sales in the first quarter of fiscal 2026. Additional revenue comes from the sale of service parts (about 16% of sales), service fees (about 5%), and computer control systems and software sold separately (about 1%). Geographically, about 48% of revenue derives from Europe, 39% from the Americas, and 13% from the Asia Pacific region. Total sales and service fees for the quarter were $42.9 million.

The company operates through a single segment that encompasses the design, manufacture, and sale of CNC machine tools and related components, software, and services.

• CNC Machine Tools and Related Services: This segment includes the Hurco, Milltronics, and Takumi brands of computerized machine tools, the ProCobots automation subsidiary, LCM-produced components and accessories, software and control upgrades, service parts, and after-sales support offered through a network of approximately 160 independent agents and distributors and direct sales organizations in key markets worldwide.

Within the global CNC machine tool industry, Hurco Companies, Inc. competes against larger entrants such as DMG Mori, Haas Automation, Makino, and Yamazaki Mazak. Its competitive advantages stem from proprietary control systems and software, a diversified brand portfolio that addresses different price and performance needs, a strong international distribution footprint, and a history of profitability that supports investment in innovation and strategic acquisitions. The company leverages its balance sheet and disciplined cost management to navigate the industry’s cyclicality.

The company serves a broad base of metal-cutting customers, including job shops, aerospace manufacturers, medical device producers, die and mold shops, and general production facilities. While specific customer names are not disclosed in the filing, the distribution network comprises roughly 160 independent agents and distributors complemented by direct sales and service teams in China, the Czech Republic, France, Germany, India, Italy, the Netherlands, Poland, Singapore, Taiwan, the United Kingdom, and selected locations in the United States.