Haoxi Health Technology Ltd (NASDAQ: HAO)

Haoxi Health Technology Ltd is an online marketing solution provider in China that focuses on serving advertisers in the healthcare industry. The company delivers one stop online marketing solutions with an emphasis on short video ads for its clients. It works with media partners such as Toutiao Douyin WeChat and Weibo to place advertisements on their platforms. The operating entity handles script drafting filming video production account setup optimization and post launch analysis for each campaign.

The company generates revenue primarily from advertising services rendered to its advertiser customers. Revenue is recognized based on a mix of cost per click and cost per thousand pricing models. Under the cost per click model the company earns revenue when a user clicks on an advertisement. Under the cost per thousand model revenue is recognized over the contract period as the advertisement is displayed. The company also receives rebates from media partners which are recorded as a reduction of cost of services. For the fiscal years ended June 30 2025 2024 and 2023 the company reported total revenue of $32.80 million $48.52 million and $28.23 million respectively.

Haoxi Health Technology Ltd operates in a highly fragmented and competitive online marketing industry in China. Its competitive strengths include customized one stop service delivery self developed data analysis software called Bidding Compass and established relationships with major media platforms. The company benefits from a management team with extensive experience in healthcare marketing and a track record of award winning partnerships with platforms such as Ocean Engine. While many competitors offer generic online advertising Haoxi Health Technology Ltd differentiates itself by concentrating on the healthcare sector and providing tailored solutions that address the specific needs of healthcare advertisers.

Haoxi Health Technology Ltd serves advertisers primarily in the healthcare industry. Since its inception in 2018 the company has worked with approximately 2000 advertisers of which the majority are healthcare companies. During the fiscal years ended June 30 2025 2024 and 2023 the numbers of advertisers served were 473 543 and 393 respectively. In those years the healthcare company portion was 414 471 and 341 respectively. No single customer accounted for more than 10 percent of total revenue in fiscal years 2024 and 2025. In fiscal year 2023 one advertiser JMDH contributed about 10.3 percent of revenue.