Holistic Asset Finance HAFG

Holistic Asset Finance Group Co., Ltd. provides digital marketing and video production services and engages in export trading of various products. The company operates through its subsidiary Wombat Australia Holdings Pty Ltd which focuses on delivering marketing and video production solutions in Singapore Taiwan Australia and Hong Kong while pursuing expansion into other Asian regions. Holistic Asset Finance Group Co., Ltd. is listed on the over‑the‑counter markets under the trading symbol HAFG. As of December 31 2025 the company employed five full‑time staff members comprising two directors one senior manager one finance officer and one operations officer with employees located in Australia China and Taiwan.

The company generates revenue primarily from digital marketing and video production services offered to businesses in Singapore Hong Kong Australia and Taiwan. For the years ended December 31 2024 and 2025 this segment produced revenues of $96 618 and $1 784 075 representing 94 percent and 100 percent of total revenue respectively. Holistic Asset Finance Group Co., Ltd. also earns revenue from the sale of Australian branded nutrition health and wellness products and from export trading of non wellness products. In 2024 the product sale and export trading business generated $6 559 which accounted for six percent of total revenue while in 2025 no revenue was recognized from this line because the related transactions had not yet met revenue recognition criteria although the company expects to recognize revenue from these activities in future periods. The company’s revenue mix illustrates a shift toward service‑based operations as the product trading line contributed minimally in recent years.

The company operates through the following segments: Digital Marketing and Video Production and Products Sale and Export Trading.

• Digital Marketing and Video Production provides short video production and digital marketing services including content planning production and post editing aimed at helping brands increase visibility and audience engagement on platforms such as TikTok Instagram Reels and YouTube Shorts. The segment also designs integrated online and offline marketing campaigns and uses data driven insights such as user demographics geographic distribution viewing patterns and engagement metrics to tailor content and improve campaign effectiveness.

• Products Sale and Export Trading involves sourcing and selling Australian branded nutrition health and wellness products and conducting export trading of non wellness products primarily through online channels such as Shopee and offline group buying activities in Taiwan. Procurement is conducted on a purchase order basis without long term supply agreements and the company selectively evaluates opportunities in product trading while maintaining supply chain flexibility and aligning product strategy with overall business priorities.

In the digital marketing and short video production sector the company faces competition from agencies and production houses that offer similar services but most treat short video production as a secondary offering whereas Holistic Asset Finance Group Co., Ltd. specializes in this area giving it a competitive edge in expertise and focus. The health and wellness product market is characterized by consumer awareness of health trends strict regulatory standards and the constant need for product innovation with larger multinational companies dominating globally while smaller niche players target specific segments. In Taiwan the company competes with other distributors importing comparable Australian products where differentiation mainly occurs through branding and pricing. Holistic Asset Finance Group Co., Ltd. cites customer centric flexibility deep regional knowledge and integrated marketing strategies as its core competitive strengths.

The company serves businesses in Singapore Hong Kong Australia and Taiwan that seek digital marketing and video production solutions. For its product trading activities it historically served individuals and companies in Taiwan purchasing through ecommerce platforms such as Shopee and through group buying events organized by third party small businesses or individuals. In the year ended December 31 2025 three third party customers accounted for 36 percent 20 percent and 14 percent of the company’s revenues respectively. In the year ended December 31 2024 two related party customers accounted for 53 percent and 20 percent of revenues respectively. No specific customer names are disclosed in the filing.