Non-Proprietary Brand Sales was GrowGeneration’s largest segment in fiscal 2025, bringing in $90.25M of $189.24M (48%).
| Segment | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Non-Private Label Sales | — | — | — | — | |||
| Non-Proprietary Brand Sales | — | $157.99M | $123.98M | $90.25M | |||
| Consumables | $161.01M | — | — | — | |||
| Sales At Company Owned Stores | — | — | — | — | |||
| Durables | $84.67M | $31.42M | $25.36M | $27.50M | |||
| Proprietary Brand Sales | — | $36.47M | $39.53M | $43.99M | |||
| Commercial Fixture Sales | $32.49M | $31.42M | $25.36M | $27.50M | |||
| E-Commerce Sales | — | — | — | — | |||
| Private Label Sales | — | — | — | — | |||
| Total | $278.17M | $257.30M | $214.22M | $189.24M |
GrowGeneration brought in $189.24M from its four segments in fiscal 2025, the year ended December 31, 2025. That was down 11.7% from $214.22M in fiscal 2024. Non-Proprietary Brand Sales was the largest at $90.25M (47.7%), ahead of Proprietary Brand Sales at $43.99M (23.2%) and Durables at $27.50M (14.5%). The remaining segment, Commercial Fixture Sales, brought in $27.50M.
Compared with fiscal 2024, Proprietary Brand Sales grew fastest, up 11.3% to $43.99M, while Non-Proprietary Brand Sales fell the most, down 27.2% to $90.25M.
GrowGeneration stopped reporting Consumables as a separate segment after fiscal 2022, when it brought in $161.01M.
Cultivation & Gardening was GrowGeneration’s largest segment in fiscal 2025, bringing in $96.47M of $123.97M (78%).
| Statement Business Segments | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Cultivation & Gardening | $161.01M | $157.99M | $123.98M | $96.47M | ||
| Retail | — | — | — | — | ||
| Storage Solutions | $32.49M | $31.42M | $25.36M | $27.50M | ||
| E-Commerce | — | — | — | — | ||
| Distribution & Other | — | — | — | — | ||
| Total | $193.50M | $189.41M | $149.34M | $123.97M |
GrowGeneration brought in $123.97M from its two segments in fiscal 2025, the year ended December 31, 2025. That is less than the $189.24M it reports by segment, so these segments do not cover all of its revenue. Cultivation & Gardening was the largest at $96.47M (77.8%), ahead of Storage Solutions at $27.50M (22.2%).
Compared with fiscal 2024, Storage Solutions grew 8.5% to $27.50M, while Cultivation & Gardening fell 22.2% to $96.47M.
Revision Of Prior Period, Restated was GrowGeneration’s largest revenue line in fiscal 2019, bringing in $79.73M of $159.47M (50%).
| Revision of Prior Period | FY 2019 |
|---|---|
| Revision Of Prior Period, Restated | $79.73M |
| Previously Reported | $79.73M |
| Total | $159.47M |
GrowGeneration brought in $159.47M from its two revenue lines in fiscal 2019, the year ended December 31, 2019. Revision Of Prior Period, Restated was the largest at $79.73M (50.0%), ahead of Previously Reported at $79.73M (50.0%).
GrowGeneration (GRWG) reports its revenue by segment, by statement business segments and by revision of prior period. In fiscal 2025, Non-Proprietary Brand Sales was its largest segment, bringing in $90.25M (47.7% of the total), followed by Proprietary Brand Sales at $43.99M (23.2%).
Non-Proprietary Brand Sales was GrowGeneration's largest segment in fiscal 2025, bringing in $90.25M, or 47.7% of the $189.24M total across its four segments.
Revision Of Prior Period, Restated was GrowGeneration's largest revenue line in fiscal 2019, bringing in $79.73M, or 50.0% of the $159.47M total across its two revenue lines.
Among GrowGeneration's segments that make up at least 2% of revenue, Proprietary Brand Sales grew fastest in fiscal 2025, up 11.3% from $39.53M to $43.99M.
Every figure comes from GrowGeneration's annual financial filings, as reported. Each line keeps the name GrowGeneration gives it, and years follow its fiscal calendar.
GrowGeneration's revenue by segment goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.