Energizer Holdings, Inc. is a global diversified household products leader in batteries, auto care and portable lights. The company manufactures, markets and distributes products across these three categories worldwide. It leverages over a century of expertise in battery and portable lighting technologies and offers a broad portfolio of brands including Energizer, Eveready and Rayovac.
Revenue is generated primarily through the sale of batteries, auto care products and…
Energizer Holdings, Inc. is a global diversified household products leader in batteries, auto care and portable lights. The company manufactures, markets and distributes products across these three categories worldwide. It leverages over a century of expertise in battery and portable lighting technologies and offers a broad portfolio of brands including Energizer, Eveready and Rayovac.
Revenue is generated primarily through the sale of batteries, auto care products and portable lighting devices to retailers and distributors. The company also earns income from licensing its Energizer, Eveready and Rayovac brands to third parties that produce solar solutions, automotive batteries, portable power generators, power tools, household light bulbs and other lighting accessories. Sales are made through mass merchandisers, warehouse clubs, food, drug and convenience stores, electronics specialty stores, department stores, hardware and automotive centers, electronic commerce platforms and military stores as well as through business to business channels serving original equipment manufacturers, industrial, medical, office and hearing aid distributors.
The company operates through the following segments:
• The Batteries segment includes the production and sale of primary, rechargeable, specialty and hearing aid batteries using technologies such as lithium, alkaline, carbon zinc, nickel metal hydride, zinc air and silver oxide. Products are sold globally under the Energizer, Eveready, Rayovac and Varta brands and span performance, premium and price points.
• The Auto Care segment covers appearance, fragrance, performance and air conditioning recharge categories. Appearance and fragrance items include protectants, wipes, tire and wheel care products, glass cleaners, leather care products, air fresheners and washes designed to clean, shine, refresh, disinfect and protect interior and exterior automobile surfaces. Performance products consist of STP branded fuel and oil additives, functional fluids and other performance chemical products. Air conditioning recharge products are do it yourself kits led by the A/C PRO brand along with related refrigerant and sealant accessories.
• The Portable Lights segment comprises handheld, headlights, lanterns and area lights marketed under the Energizer, Eveready and Rayovac brands plus sub brands such as Hard Case, Dolphin and WeatherReady. The segment also generates revenue from licensing the Energizer, Eveready and Rayovac names to partners that develop solar powered lights, automotive batteries, portable power units for devices, generators, power tools, household light bulbs and additional lighting products.
Energizer holds a leading position in the global battery market as one of the largest manufacturers and marketers alongside competitors such as Duracell, Panasonic and Sony. In auto care the company competes with firms like 3M, Reckitt Benckiser and specialty brands while leveraging strong brand equity in Armor All, STP and A/C PRO. Its competitive advantages stem from a deep brand portfolio, continuous innovation, extensive worldwide distribution network and the ability to license its trademarks across adjacent categories.
The company serves a diverse customer base that includes mass merchandisers, warehouse clubs, food, drug and convenience stores, electronics specialty stores, department stores, hardware and automotive centers, electronic commerce platforms and military stores. It also sells to original equipment manufacturers, industrial, medical, office and hearing aid distributors through business to business channels. While a relatively small number of large retailers generate a significant share of sales, no single customer accounted for more than ten percent of revenue in the most recent fiscal year.
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Sector: Industrials Industry: Electrical Equipment & Parts CIK: 0001632790