DoubleVerify Holdings, Inc. (NYSE: DV)

DoubleVerify Holdings, Inc., often referred to as DoubleVerify, operates in the digital advertising industry. The company, established in 2008, has been at the forefront of media effectiveness, utilizing artificial intelligence (AI) to deliver superior outcomes for global brands. DoubleVerify's evolution has been marked by continuous product innovation and strategic partnerships across various programmatic media buying platforms and digital media channels, including social media and connected TV (CTV).

DoubleVerify's business revolves around its advertising customers, generating revenue based on the volume of media transactions or ads its software platform measures. The company charges an analysis fee, known as the Measured Transaction Fee, for each digital ad transaction it measures. This fee structure allows DoubleVerify to grow as its customers increase their digital ad spend and as it integrates into new channels and platforms.

The company's software platform provides a unique metric, the DV Authentic Ad, which measures whether a digital ad is displayed in a fraud-free, brand-suitable environment and is fully viewable in the intended geography. This metric is delivered to customers in real-time, offering critical performance data on their digital ads. Customers then utilize this data analytics to enhance the efficiency of their digital advertising investments by minimizing wasted media spend on blocked or fraudulent ads and optimizing their media strategies in real-time by verifying their highest-performing ads and content.

DoubleVerify's software platform is integrated across the entire digital advertising ecosystem, including programmatic platforms, social media channels, and digital publishers. The company delivers unique data analytics through its customer interface, DV Pinnacle, to provide detailed insights into its customers' media performance on both direct and programmatic media buying platforms and across all key digital media channels, formats, and devices.

Within the industry, DoubleVerify holds a strong position, boasting a loyal and growing customer base. This base includes over 50 of the top 100 global advertisers, according to Ad Age. The company's success can be attributed to its track record of innovative product development, having launched its first brand safety and suitability solution in 2010 and continuing to develop leading-edge solutions ever since.

DoubleVerify's competitive advantages include its best-in-class software platform, broad ecosystem coverage, powerful network effect fueled by a robust and scalable data asset, compelling value proposition driving high customer ROI, and alignment with privacy restrictions and platform evolution.

DoubleVerify's digital advertising solutions include the DV Authentic Ad, DV Authentic Attention, Custom Contextual, and Scibids AI. The DV Authentic Ad is DoubleVerify's definitive metric of digital media quality, evaluating the existence of fraud, brand safety and suitability, viewability, and geography for each digital ad. DV Authentic Attention is the company's MRC-accredited, privacy-friendly attention measurement solution that provides actionable, comprehensive data to drive campaign performance. Custom Contextual is a solution that enables advertisers to match their ads to relevant content to maximize user engagement and drive optimal campaign performance. Scibids AI is a solution that empowers global brands to leverage Demand-Side Platform impression-level data, first-party data, measurement data, and cost data to build algorithmic models that more effectively drive specific key performance indicators and tangible outcomes.

In the supply-side solutions segment, DoubleVerify offers the DV Publisher Suite, which provides digital publishers with a unified solution to manage revenue and increase inventory yield by improving video delivery, identifying lost or unfilled sales, and better aggregating data across all inventory sources.

DoubleVerify's customer base comprises over 50 of the top 100 global advertisers, primarily large, global brands and agencies operating in the digital advertising industry.