Subscription was Duolingo’s largest product and service line in fiscal 2025, bringing in $873.44M of $1.04B (84%).
| Product and Service | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Subscription | $273.51M | $404.68M | $607.53M | $873.44M | ||
| Advertising | $44.73M | $49.86M | $54.91M | $79.73M | ||
| Iaps | — | $34.67M | $38.65M | $40.48M | ||
| Duolingo English Test | $32.72M | $41.21M | $45.64M | $42.01M | ||
| In-App Purchases | $17.91M | — | — | — | ||
| Other | $625.00K | $682.00K | $1.29M | $1.94M | ||
| Total | $369.50M | $531.11M | $748.02M | $1.04B |
Duolingo brought in $1.04B from its five product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 38.7% from $748.02M in fiscal 2024. Subscription was the largest at $873.44M (84.2%), ahead of Advertising at $79.73M (7.7%) and Duolingo English Test at $42.01M (4.0%). The other two lines brought in $42.42M combined.
Compared with fiscal 2024, Advertising grew fastest, up 45.2% to $79.73M, while Duolingo English Test fell the most, down 8.0% to $42.01M.
Duolingo began breaking out Iaps in fiscal 2023, when it brought in $34.67M. Duolingo stopped reporting In-App Purchases as a separate line after fiscal 2022, when it brought in $17.91M.
Rest Of World was Duolingo’s largest region in fiscal 2025, bringing in $645.38M of $1.04B (62%).
| Geography | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Rest Of World | $201.18M | $292.35M | $436.49M | $645.38M | ||
| United States | $168.32M | $238.76M | $311.54M | $392.21M | ||
| United Kingdom | — | — | — | — | ||
| Total | $369.50M | $531.11M | $748.02M | $1.04B |
Duolingo brought in $1.04B from its two regions in fiscal 2025, the year ended December 31, 2025. That was up 38.7% from $748.02M in fiscal 2024. Rest Of World was the largest at $645.38M (62.2%), ahead of United States at $392.21M (37.8%).
Compared with fiscal 2024, Rest Of World grew 47.9% to $645.38M and United States grew 25.9% to $392.21M. From fiscal 2022 to 2025, combined revenue from these regions grew from $369.50M to $1.04B, a compound annual growth rate of 41.1%. Rest Of World's share of the total rose from 54.4% to 62.2%.
Duolingo (DUOL) reports its revenue by product and service and by geography. In fiscal 2025, Subscription was its largest product and service line, bringing in $873.44M (84.2% of the total), followed by Advertising at $79.73M (7.7%).
Subscription was Duolingo's largest product and service line in fiscal 2025, bringing in $873.44M, or 84.2% of the $1.04B total across its five product and service lines.
Rest Of World was Duolingo's largest region in fiscal 2025, bringing in $645.38M, or 62.2% of the $1.04B total across its two regions.
Among Duolingo's product and service lines that make up at least 2% of revenue, Advertising grew fastest in fiscal 2025, up 45.2% from $54.91M to $79.73M.
Every figure comes from Duolingo's annual financial filings, as reported. Each line keeps the name Duolingo gives it, and years follow its fiscal calendar.
Duolingo's revenue by product and service goes back to fiscal 2020, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.