CitroTech Inc. (NYSE: CITR)

General Enterprise Ventures, Inc. is an environmentally sustainable flame retardant and flame suppression company serving the residential home industry throughout the United States. The company develops and markets fire safety products made from food-grade ingredients derived from corn, fruits, and other renewable sources. Its primary offerings include MFB31-CitroTech™ for wildfire defense and MFB34-CitroTech™ for treating lumber to inhibit fire and mold. The company is actively developing a coating to treat lumber during manufacture prior to distribution. All products are designed to be non-toxic and environmentally safe, addressing market needs for effective fire suppression without harm to humans or ecosystems.

General Enterprise Ventures, Inc. generates revenue through the sale of its CitroTech™ based products and related fire defense systems. Revenue streams include direct sales of MFB31-CitroTech™ and MFB34-CitroTech™ to homeowners and fire departments, as well as income from installing Proactive Wildfire Defense Systems that deploy its patented MFB 31 CitroTech™ product remotely to create buffer zones around properties. The company also earns revenue through partnerships with insurance companies to offer wildfire insurance policies for properties utilizing its defense systems. Additionally, General Enterprise Ventures, Inc. receives consulting fees under its agreement with Stephen Conboy, who serves as Chief Technology Officer and provides technical supervision, product development, and industry networking services.

General Enterprise Ventures, Inc. operates through the following segments:

• Mighty Fire Breaker, LLC (MFB Ohio) is the operational segment responsible for the development, production, marketing, and distribution of the CitroTech™ product line and related fire suppression technologies. This segment manages product blending at the company’s facility in Rohnert Park, California, oversees the formulation of wood treatments and wildfire defense systems, and handles sales to customers including homeowners, fire departments, developers, and retailers. MFB Ohio also leads the deployment of Proactive Wildfire Defense Systems and collaborates with insurance providers to integrate fire risk mitigation with insurance offerings.

• GEVI Insurance Holdings Inc. is a wholly owned subsidiary focused on exploring and developing opportunities in the wildfire insurance market. This segment supports the creation of captive insurance entities, such as MFB Insurance Company, Inc. in Hawaii, to underwrite wildfire insurance policies for customers who install General Enterprise Ventures, Inc.’s proactive fire defense systems. The segment aims to address the wildfire insurance shortage in eleven western states by enabling property coverage in high-risk Wilderness Urban Interface zones through innovative risk-sharing models tied to the company’s fire suppression technology.

General Enterprise Ventures, Inc. occupies a niche position in the fire-retardant industry as one of the few providers of environmentally safe, non-toxic fire suppression solutions recognized by the EPA as a Safer Choice award recipient twice. The company holds UL GreenGuard Gold status and is pursuing USDA approval for its products, distinguishing it from competitors that rely on toxic chemicals. While competitors such as Perimeter Solutions, SA have longer operating histories, larger customer bases, greater brand recognition, and substantially more financial and marketing resources, General Enterprise Ventures, Inc. differentiates itself through its green chemistry, sustainability credentials, and proactive defense system approach. Its innovation in combining fire retardant technology with insurance partnerships presents a unique value proposition in markets affected by increasing wildfire risk.

General Enterprise Ventures, Inc. serves homeowners, fire departments, developers, and commercial customers primarily in eleven western states where wildfire risk is significant. Specific customers include the San Diego Fire Department and various retailers and system installers who distribute its products to end users. The company also works with large insurance brokers and underwriters to offer wildfire insurance policies tied to its Proactive Wildfire Defense Systems. Its products are used by individual homeowners to treat wood framing during construction, by developers to mitigate fire risk in new builds, and by fire departments to prevent uncontrolled burn expansion during controlled operations and in high-risk wildfire zones.