CELH's three largest insider shareholders as of April 17, 2026 are Dean Desantis (TenPercentOwner, 12.32Mn shares), Deborah Desantis (TenPercentOwner, 12.32Mn shares), William H. Milmoe (TenPercentOwner, 12.32Mn shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| William H. Milmoe | - | 0 | 12,322,396 | 21 Jan, 2026 |
| Deborah Desantis | - | 0 | 12,322,396 | 21 Jan, 2026 |
| Dean Desantis | - | 0 | 12,322,396 | 21 Jan, 2026 |
| Carl Desantis | - | 0 | 9,082,443 | 02 Jun, 2023 |
| Carl Desantis | - | 0 | 6,824,030 | 04 Aug, 2022 |
| Deborah Desantis | - | 3,545,167 | 2,136,067 | 30 May, 2024 |
| Dean Desantis | - | 2,131,365 | 3,454,134 | 30 May, 2024 |
| William H. Milmoe | - | 0 | 5,095,077 | 02 Jun, 2023 |
| Carl Desantis | - | 0 | 3,864,263 | 02 Feb, 2022 |
| William H. Milmoe | - | 0 | 3,864,263 | 02 Feb, 2022 |
| Dean Desantis | - | 0 | 3,600,000 | 20 Sep, 2023 |
| William H. Milmoe | - | 0 | 3,600,000 | 20 Sep, 2023 |
| Damon Desantis | - | 2,692,187 | 0 | 03 Mar, 2026 |
| William H. Milmoe | - | 0 | 1,318,067 | 30 May, 2024 |
| Carl Desantis | - | 0 | 992,381 | 15 Mar, 2023 |
| John Fieldly | Chief Executive Officer | 930,123 | 0 | 03 Mar, 2026 |
| Nicholas Castaldo | - | 0 | 360,340 | 03 Mar, 2026 |
| John Fieldly | Ceo | 240,489 | 0 | 08 Sep, 2023 |
| Tony Guilfoyle | Evp Domestic Sales | 234,340 | 0 | 21 Nov, 2023 |
| William H. Milmoe | - | 221,245 | 0 | 15 Oct, 2025 |
| Hal Kravitz | - | 218,758 | 0 | 03 Mar, 2026 |
| Hal Kravitz | - | 122,797 | 0 | 25 Sep, 2023 |
| Jarrod Langhans | Chief Financial Officer | 111,399 | 0 | 03 Mar, 2026 |
| Nicholas Castaldo | - | 0 | 110,491 | 24 Aug, 2023 |
| Toby David | Executive Vice President | 104,292 | 0 | 05 Jan, 2024 |
| Kyle Audrey Watson | Chief Marketing Officer | 89,501 | 0 | 04 Mar, 2025 |
| Tony Guilfoyle | Chief Commercial Officer | 84,473 | 0 | 05 Jan, 2026 |
| Nicholas Castaldo | - | 0 | 82,731 | 04 Jan, 2023 |
| Tony Guilfoyle | Evp Domestic Sales | 81,510 | 0 | 08 Sep, 2023 |
| Eric Hanson | President Coo | 68,892 | 0 | 03 Mar, 2026 |
| Toby David | Executive Vice President | 60,756 | 0 | 08 Sep, 2023 |
| Paul H. Storey | Chief Supply Chain Officer | 47,327 | 0 | 03 Mar, 2026 |
| Caroline S Levy | - | 45,367 | 0 | 03 Mar, 2026 |
| Richard Stephen Mattessich | Chief Legal Officer | 44,253 | 0 | 03 Mar, 2026 |
| Jarrod Langhans | Cfo | 29,886 | 0 | 08 Sep, 2023 |
| Alexandre Ruberti | - | 25,991 | 0 | 05 Mar, 2024 |
| Paul H. Storey | Sr. Vice President, Operations | 23,431 | 0 | 08 Sep, 2023 |
| Joyce Russell | - | 18,837 | 0 | 03 Mar, 2026 |
| Alexandre Ruberti | - | 15,805 | 0 | 14 Aug, 2023 |
| Hans Mj Melotte | - | 9,336 | 0 | 03 Mar, 2026 |
| Thi Tuyet Trinh Lam | Chief Human Resources Officer | 9,238 | 0 | 03 Mar, 2026 |
| Caroline S Levy | - | 5,500 | 0 | 14 Aug, 2023 |
| William H. Milmoe | - | 0 | 4,569 | 12 Jan, 2022 |
| Joyce Russell | - | 4,450 | 0 | 14 Aug, 2023 |
| Damon Desantis | - | 3,855 | 0 | 04 Jan, 2023 |
| Richard Stephen Mattessich | Chief Legal Officer | 3,350 | 0 | 03 Nov, 2023 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 27 Feb, 2026 | Richard Stephen Mattessich | Common Stock, $0.001 par value per share | D | 3,416 | $53.61 | 35,440 | D | F |
| 27 Feb, 2026 | John Fieldly | Common Stock, $0.001 par value per share | D | 12,056 | $53.61 | 888,154 | D | F |
| 27 Feb, 2026 | Jarrod Langhans | Common Stock, $0.001 par value per share | D | 5,601 | $53.61 | 96,384 | D | F |
| 27 Feb, 2026 | Hans Mj Melotte | Common Stock, $0.001 par value per share | A | 2,611 | $0.00 | 9,336 | D | A |
| 27 Feb, 2026 | Joyce Russell | Common Stock, $0.001 par value per share | A | 2,611 | $0.00 | 21,717 | D | A |
| 02 Mar, 2026 | Thi Tuyet Trinh Lam | Common Stock, $0.001 par value per share | A | 9,238 | $0.00 | 9,238 | D | A |
| 27 Feb, 2026 | Caroline S Levy | Common Stock, $0.001 par value per share | A | 2,611 | $0.00 | 45,367 | D | A |
| 27 Feb, 2026 | Nicholas Castaldo | Common Stock, $0.001 par value per share | A | 2,611 | $0.00 | 360,340 | I | A |
| 27 Feb, 2026 | Damon Desantis | Common Stock, $0.001 par value per share | A | 2,611 | $0.00 | 2,692,187 | D | A |
| 27 Feb, 2026 | Eric Hanson | Common Stock, $0.001 par value per share | A | 10,725 | $0.00 | 68,892 | D | A |
| 27 Feb, 2026 | Paul H. Storey | Common Stock, $0.001 par value per share | D | 3,307 | $53.61 | 38,514 | D | F |
| 27 Feb, 2026 | Hal Kravitz | Common Stock, $0.001 par value per share | A | 2,611 | $0.00 | 218,758 | D | A |
| 02 Mar, 2026 | Joyce Russell | Common Stock, $0.001 par value per share | D | 2,880 | $51.31 | 18,837 | D | S |
| 27 Feb, 2026 | Jarrod Langhans | Common Stock, $0.001 par value per share | A | 15,015 | $0.00 | 111,399 | D | A |
| 27 Feb, 2026 | John Fieldly | Common Stock, $0.001 par value per share | A | 41,969 | $0.00 | 930,123 | D | A |
| 27 Feb, 2026 | Richard Stephen Mattessich | Common Stock, $0.001 par value per share | A | 8,813 | $0.00 | 44,253 | D | A |
| 27 Feb, 2026 | Paul H. Storey | Common Stock, $0.001 par value per share | A | 8,813 | $0.00 | 47,327 | D | A |
| 16 Jan, 2026 | William H. Milmoe | Common Stock | D | 120,000 | $38.79 | 12,562,396 | I | J |
| 16 Jan, 2026 | Dean Desantis | Common Stock | D | 120,000 | $38.79 | 12,562,396 | I | J |
| 16 Jan, 2026 | Deborah Desantis | Common Stock | D | 120,000 | $38.79 | 12,562,396 | I | J |