As of August 29, 2026, the three largest insider holders of CELH are Carl Desantis (TenPercentOwner, 27.25Mn shares), Carl Desantis (TenPercentOwner, 20.47Mn shares), William H. Milmoe (TenPercentOwner, 15.29Mn shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Carl Desantis | TenPercentOwner | 0 | 27,247,329 | 27,247,329 | 41.2% | 02 Jun, 2023 |
| 2 | Deborah Desantis | Other | 0 | 10,882,396 | 10,882,396 | 16.5% | 03 Aug, 2026 |
| 3 | William H. Milmoe | Other | 0 | 10,882,396 | 10,882,396 | 16.5% | 03 Aug, 2026 |
| 4 | Dean Desantis | Other | 0 | 10,882,396 | 10,882,396 | 16.5% | 03 Aug, 2026 |
| 5 | Damon Desantis | Director | 2,703,752 | 0 | 2,703,752 | 4.1% | 03 Mar, 2026 |
| 6 | John Fieldly | Chief Executive Officer | 937,540 | 0 | 937,540 | 1.4% | 26 May, 2026 |
| 7 | Nicholas Castaldo | Director | 0 | 691,813 | 691,813 | 1.0% | 03 Mar, 2026 |
| 8 | Tony Guilfoyle | Chief Commercial Officer | 563,343 | 0 | 563,343 | 0.9% | 05 Jan, 2026 |
| 9 | Toby David | Executive Vice President | 286,560 | 0 | 286,560 | 0.4% | 05 Jan, 2024 |
| 10 | Hal Kravitz | Director | 227,158 | 0 | 227,158 | 0.3% | 26 May, 2026 |
| 11 | Jarrod Langhans | Chief Financial Officer | 196,666 | 0 | 196,666 | 0.3% | 20 Apr, 2026 |
| 12 | Paul H. Storey | Chief Supply Chain Officer | 115,595 | 0 | 115,595 | 0.2% | 06 May, 2026 |
| 13 | Kyle Audrey Watson | Chief Marketing Officer | 89,501 | 0 | 89,501 | 0.1% | 04 Mar, 2025 |
| 14 | Alexandre Ruberti | Director | 73,406 | 0 | 73,406 | 0.1% | 05 Mar, 2024 |
| 15 | Eric Hanson | President Coo | 70,246 | 0 | 70,246 | 0.1% | 01 Jun, 2026 |
| 16 | Caroline S Levy | Director | 61,867 | 0 | 61,867 | 0.1% | 03 Mar, 2026 |
| 17 | Richard Stephen Mattessich | Chief Legal Officer | 54,303 | 0 | 54,303 | 0.1% | 03 Mar, 2026 |
| 18 | Cheryl Miller | Director | 35,767 | 0 | 35,767 | 0.1% | 03 Mar, 2026 |
| 19 | Joyce Russell | Director | 32,187 | 0 | 32,187 | 0.0% | 03 Mar, 2026 |
| 20 | Hans Mj Melotte | Director | 9,336 | 0 | 9,336 | 0.0% | 03 Mar, 2026 |
| 21 | Thi Tuyet Trinh Lam | Chief Human Resources Officer | 9,238 | 0 | 9,238 | 0.0% | 03 Mar, 2026 |
| 22 | Fletcher F Previn | Director | 3,812 | 0 | 3,812 | 0.0% | 10 Aug, 2026 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 07 Aug, 2026 | Fletcher F Previn | Director | Acquired A | 3,812 | $27.77 | $105.86K | 3,812 | Direct |
| 31 Jul, 2026 | Deborah Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,032,396 | Indirect |
| 31 Jul, 2026 | William H. Milmoe | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,032,396 | Indirect |
| 31 Jul, 2026 | Dean Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,032,396 | Indirect |
| 03 Aug, 2026 | Deborah Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 10,882,396 | Indirect |
| 03 Aug, 2026 | William H. Milmoe | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 10,882,396 | Indirect |
| 03 Aug, 2026 | Dean Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 10,882,396 | Indirect |
| 31 Jul, 2026 | Deborah Desantis | Other | Disposed J | 150,000 | $0.00 | $0 | 0 | Indirect |
| 31 Jul, 2026 | Dean Desantis | Other | Disposed J | 150,000 | $0.00 | $0 | 0 | Indirect |
| 31 Jul, 2026 | William H. Milmoe | Other | Disposed J | 150,000 | $0.00 | $0 | 0 | Indirect |
| 03 Aug, 2026 | William H. Milmoe | Other | Disposed J | 150,000 | $0.00 | $0 | 0 | Indirect |
| 03 Aug, 2026 | Deborah Desantis | Other | Disposed J | 150,000 | $0.00 | $0 | 0 | Indirect |
| 03 Aug, 2026 | Dean Desantis | Other | Disposed J | 150,000 | $0.00 | $0 | 0 | Indirect |
| 28 Jul, 2026 | William H. Milmoe | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,482,396 | Indirect |
| 28 Jul, 2026 | Dean Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,482,396 | Indirect |
| 28 Jul, 2026 | Deborah Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,482,396 | Indirect |
| 29 Jul, 2026 | William H. Milmoe | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,332,396 | Indirect |
| 29 Jul, 2026 | Dean Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,332,396 | Indirect |
| 29 Jul, 2026 | Deborah Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,332,396 | Indirect |
| 30 Jul, 2026 | Deborah Desantis | Other | Disposed J | 150,000 | $46.25 | $6.94Mn | 11,182,396 | Indirect |