Banzai International, Inc. (NASDAQ: BNZI)

Banzai International, Inc. operates as a Software as a Service (SaaS) company within the marketing technology (MarTech) industry, providing tools to help businesses market and sell with greater efficiency and impact. The company supports over 140,000 global customers, ranging from entrepreneurs to Fortune 500 companies, including Amazon, Dell, Salesforce, Aflac, and Thermo Fisher Scientific. Banzai's growth strategy involves acquiring new customers, expanding its platform through product development and acquisitions, and cross-selling additional solutions to existing customers.

Banzai generates revenue through a recurring subscription license model typical in SaaS businesses. The company offers a suite of products, including OpenReel, Demio, Boost, Curate, and Reach, catering to various marketing needs such as demand generation, webinar hosting, video creation, and email newsletters. Pricing is based on the number of users, desired feature sets, and product capabilities, with customer contracts varying in term length from single months to multiple years.

• OpenReel: An AI-powered video creation platform enabling users to remotely record, edit, host, and share high-quality videos from any location. It offers AI-driven editing tools, secure cloud storage, and is trusted by customers like Bristol Myers Squibb, Ingram Micro, DXC Technology, Insider Inc., and US Steel.

• CreateStudio: A comprehensive video animation and editing software designed for beginners and experienced creators. It offers an intuitive drag-and-drop interface, a rich library of customizable templates, animated characters, royalty-free assets, and special effects, enabling the creation of professional-quality videos without advanced technical skills.

• Vidello: A comprehensive video hosting and marketing platform designed to help businesses manage, customize, and optimize their video content. It offers a customizable, fast-loading video player, along with features like A/B split testing, dynamic variables, and automatic video SEO to enhance user engagement and conversion rates.

• Demio: A browser-based webinar platform designed to help businesses create, host, and manage both live and automated webinars for thousands of attendees with ease. It offers robust engagement tools, including real-time chat, polls, Q&A sessions, screen sharing, and multimedia presentations, enabling a highly interactive and professional experience.

• Boost: An add-on product integrated with Demio that helps customers increase webinar attendance by turning existing registrants into advocates. It enables attendees to share event registration links across platforms like LinkedIn, Facebook, Twitter, and email, with built-in incentives to encourage referrals.

• Reach: A targeted outreach tool that helps customers boost their demand generation campaigns by connecting directly with their ideal audience. Reach generates tailored contact lists based on criteria like region, job title, company size, and revenue, providing personalized outreach, confirmations, and reminders to increase results across fourteen different campaign types.

• Curate: An AI-driven newsletter platform designed to help brands grow their audience through fully automated targeted newsletters. By selecting relevant news feeds and topics, Curate automatically generates and sends engaging, branded newsletters on a daily or weekly basis, saving users significant time on content creation.

Banzai competes within the business-to-business (B2B) MarTech value chain, which encompasses functions including creating and distributing content, acquiring and nurturing leads, executing and optimizing campaigns, and managing and measuring performance. The company's strengths include its recognizable brand, existing customer base that can be cross-sold additional products, and operational competency in customer success. Banzai seeks to differentiate itself through data, integrations between its products, and AI and machine learning to deliver new capabilities or improved performance for its customers.

Banzai's customer base includes over 6,097 customers as of September 30, 2025, spanning various industries such as healthcare, financial services, e-commerce, technology, and media, operating in over 90 countries. The company's customers range from solo entrepreneurs and small businesses to Fortune 500 companies, with no single customer representing more than 10% of its revenue. Banzai's progress towards increasing mid-market and enterprise customers is reflected in its increase in multi-host Demio customers from 14 on January 1, 2021, to 97 on September 30, 2025.