Banzai International, Inc. is a Software as a Service company that operates in the marketing technology industry. The company provides tools that help customers market and sell with greater efficiency and impact. To date Banzai has supported over 150000 global customers ranging from entrepreneurs to Fortune 500 companies. Notable customers include Amazon Dell Salesforce Aflac Thermo Fisher Scientific RBC Wealth Management Fitch Group and many other globally recognized brands.

Banzai generates revenue primarily through recurring subscription licenses for its portfolio of SaaS products which include OpenReel CreateStudio Vidello Demio Boost Reach and Curate. Customers typically pay based on the number of users selected features and contract length which can range from one month to multiple years. In addition the company sells add on modules and supplementary services that enhance the core platforms. Revenue also grows through the acquisition of complementary businesses that are integrated into the existing product suite.

Banzai competes in several categories of the business to business MarTech market such as digital events and webinars demand generation video creation engagement platforms and marketing automation and measurement and attribution. The company differentiates itself through a recognizable brand an established customer base and the ability to cross sell additional solutions to existing users. Its competitive advantages include strong data integration capabilities ongoing investment in artificial intelligence and a focus on delivering products that work together to create unified workflows. While the MarTech space is crowded with many vendors Banzai seeks to maintain an edge by emphasizing product reliability customer service and continuous innovation.

As of December 31 2025 the company served over 150000 customers operating in ninety countries across a variety of industries including healthcare financial services e commerce technology and media. The customer base includes small businesses mid market firms and large enterprises such as Amazon Dell Salesforce Aflac Thermo Fisher Scientific RBC Wealth Management and Fitch Group. No single customer accounts for more than ten percent of total revenue.