Value-Added Services was the largest of Bilibili Inc.’s 4 reported lines in fiscal 2024, at $11.00B — 41% of $26.83B.
| Product and Service | FY 2016 | FY 2018 | FY 2020 | FY 2021 | FY 2024 |
|---|---|---|---|---|---|
| Value-Added Services | $6.93B | $11.00B | |||
| Advertising | $4.52B | $8.19B | |||
| Mobile Games | $5.09B | $5.61B | |||
| Mobile Game | — | — | |||
| Ip Derivatives & Others | — | $2.03B | |||
| Ip Derivatives & Others (Formerly Known As E-Commerce And Others) | $2.83B | — | |||
| E-Commerce & Others | — | — | |||
| Live Broadcasting & Vas | — | — | |||
| Total | $19.38B | $26.83B |
In fiscal 2024, which ended December 31, 2024, the 4 revenue lines Bilibili Inc. reported in this breakdown added up to $26.83B. The revenue lines reported changed from fiscal 2021, so the total is not directly comparable with the $19.38B reported that year. Value-Added Services was the largest revenue line, at $11.00B or 41.0% of the total, followed by Advertising ($8.19B, 30.5%) and Mobile Games ($5.61B, 20.9%). Together, the two largest revenue lines made up 71.5% of this total.
Compared with fiscal 2021, the latest earlier year reported, Advertising grew the fastest, rising 81.0% to $8.19B. Every sizeable revenue line reported in both years grew. Because revenue lines were added or dropped between the two years, part of this reflects how Bilibili Inc. regrouped its reporting.
Ip Derivatives & Others was first reported as a separate revenue line in fiscal 2024. The table also keeps 4 revenue lines that Bilibili Inc. no longer reports, so earlier years can still be read on their original basis; use "Show 4 discontinued" beneath the table to see them. This breakdown covers 5 fiscal years between 2016 and 2024, as reported in Bilibili Inc.'s annual filings.
Bilibili Inc. (BILI) breaks its revenue down by revenue line. In fiscal 2024, its largest revenue line was Value-Added Services, with $11.00B or 41.0% of the total, followed by Advertising at $8.19B (30.5%).
Value-Added Services was Bilibili Inc.'s largest revenue line in fiscal 2024, with $11.00B in revenue, 41.0% of the $26.83B reported across its 4 revenue lines.
Every figure is taken from Bilibili Inc.'s annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.
The breakdown by revenue line covers fiscal 2016 to 2024. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.