Direct To Consumer: was Bark’s largest segment in fiscal 2026, bringing in $568.20M of $777.95M (73%).
| Segment | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|
| Direct To Consumer: | $921.14M | $854.03M | $786.92M | $568.20M | |||
| Commerce: | $189.96M | $161.21M | $205.04M | $209.75M | |||
| Commerce | — | — | — | — | |||
| Total | $1.11B | $1.02B | $991.96M | $777.95M |
Bark brought in $777.95M from its two segments in fiscal 2026, the year ended March 31, 2026. That was down 21.6% from $991.96M in fiscal 2025. Direct To Consumer: was the largest at $568.20M (73.0%), ahead of Commerce: at $209.75M (27.0%).
Compared with fiscal 2025, Commerce: grew 2.3% to $209.75M, while Direct To Consumer: fell 27.8% to $568.20M. From fiscal 2023 to 2026, combined revenue from these segments fell from $1.11B to $777.95M, a compound annual decline of 11.2%. Direct To Consumer:'s share of the total fell from 82.9% to 73.0%.
Bark (BARK) reports its revenue by segment. In fiscal 2026, Direct To Consumer: was its largest segment, bringing in $568.20M (73.0% of the total), followed by Commerce: at $209.75M (27.0%).
Direct To Consumer: was Bark's largest segment in fiscal 2026, bringing in $568.20M, or 73.0% of the $777.95M total across its two segments.
Commerce: grew faster than Direct To Consumer: in fiscal 2026, up 2.3% from $205.04M to $209.75M. Direct To Consumer: fell 27.8% to $568.20M.
Every figure comes from Bark's annual financial filings, as reported. Each line keeps the name Bark gives it, and years follow its fiscal calendar.
Bark's revenue by segment goes back to fiscal 2020, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.