Housewares was Aterian’s largest product and service line in fiscal 2025, bringing in $14.90M of $68.98M (22%).
| Product and Service | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Heating, Cooling, & Air Quality | $67.80M | $34.69M | $26.40M | $13.95M | ||||
| Heating, Cooling & Air Quality | — | — | — | — | ||||
| Environmental Appliances (I.E., Dehumidifiers & Air Conditioners) | — | — | — | — | ||||
| Kitchen Appliances | $40.55M | $24.18M | $9.57M | $8.47M | ||||
| Housewares | $33.04M | $26.09M | $22.52M | $14.90M | ||||
| Essential Oils & Related Accessories | $23.60M | $17.20M | $12.72M | $12.14M | ||||
| Health & Beauty | $17.49M | $16.03M | $13.47M | $10.62M | ||||
| Small Home Appliances | — | — | — | — | ||||
| Cookware, Kitchen Tools, & Gadgets | $19.53M | $11.70M | $5.92M | $2.62M | ||||
| Cookware, Kitchen Tools & Gadgets | — | — | — | — | ||||
| Home Office | $13.32M | $9.78M | $8.02M | $6.27M | ||||
| Other | — | — | — | — | ||||
| Personal Protective Equipment | $1.56M | — | — | — | ||||
| Hair Appliances & Accessories | — | — | — | — | ||||
| All Others | — | — | — | — | ||||
| Cosmetics, Skincare, & Health Supplements | — | — | — | — | ||||
| Product & Service, Other | $4.28M | $2.90M | $434.00K | $14.00K | ||||
| Total | $221.17M | $142.57M | $99.05M | $68.98M |
Aterian brought in $68.98M from its eight product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 30.4% from $99.05M in fiscal 2024. Housewares was the largest at $14.90M (21.6%), ahead of Heating, Cooling, & Air Quality at $13.95M (20.2%) and Essential Oils & Related Accessories at $12.14M (17.6%). The other five lines brought in $27.99M combined.
Compared with fiscal 2024, every line above 2% of revenue shrank. Essential Oils & Related Accessories held up best, down 4.6% to $12.14M, and Cookware, Kitchen Tools, & Gadgets fell the most, down 55.8% to $2.62M.
Aterian stopped reporting Personal Protective Equipment as a separate line after fiscal 2022, when it brought in $1.56M.
Sales Channel, Directly To Consumer was Aterian’s largest revenue line in fiscal 2025, bringing in $60.45M of $63.66M (95%).
| Contract with Customer, Sales Channel | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| Product Revenue | — | — | — | — | ||||
| Sales Channel, Directly To Consumer | $209.34M | $133.10M | $91.82M | $60.45M | ||||
| Direct | — | — | — | — | ||||
| Sales Channel, Through Intermediary | $7.00M | $4.16M | $1.70M | $3.21M | ||||
| Wholesale | — | — | — | — | ||||
| Managed Paas | — | — | — | — | ||||
| Managed Saas | — | — | — | — | ||||
| Total | $216.34M | $137.26M | $93.52M | $63.66M |
Aterian brought in $63.66M from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That is less than the $68.98M it reports by product and service, so these revenue lines do not cover all of its revenue. Sales Channel, Directly To Consumer was the largest at $60.45M (95.0%), ahead of Sales Channel, Through Intermediary at $3.21M (5.0%).
Compared with fiscal 2024, Sales Channel, Through Intermediary grew 88.4% to $3.21M, while Sales Channel, Directly To Consumer fell 34.2% to $60.45M.
North America was Aterian’s largest region in fiscal 2025, bringing in $60.45M of $65.76M (92%).
| Geography | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| North America | $209.34M | $133.10M | $91.82M | $60.45M | ||||
| Other Than North America | $4.83M | $5.31M | $5.53M | $5.31M | ||||
| Other | — | — | — | — | ||||
| Total | $214.17M | $138.41M | $97.34M | $65.76M |
Aterian brought in $65.76M from its two regions in fiscal 2025, the year ended December 31, 2025. That was down 32.4% from $97.34M in fiscal 2024. North America was the largest at $60.45M (91.9%), ahead of Other Than North America at $5.31M (8.1%).
Compared with fiscal 2024, Other Than North America fell 3.9% to $5.31M and North America fell 34.2% to $60.45M. From fiscal 2022 to 2025, combined revenue from these regions fell from $214.17M to $65.76M, a compound annual decline of 32.5%. North America's share of the total fell from 97.7% to 91.9%.
Aterian (ATER) reports its revenue by product and service, by contract with customer, sales channel and by geography. In fiscal 2025, Housewares was its largest product and service line, bringing in $14.90M (21.6% of the total), followed by Heating, Cooling, & Air Quality at $13.95M (20.2%).
Housewares was Aterian's largest product and service line in fiscal 2025, bringing in $14.90M, or 21.6% of the $68.98M total across its eight product and service lines.
Sales Channel, Directly To Consumer was Aterian's largest revenue line in fiscal 2025, bringing in $60.45M, or 95.0% of the $63.66M total across its two revenue lines.
North America was Aterian's largest region in fiscal 2025, bringing in $60.45M, or 91.9% of the $65.76M total across its two regions.
Sales Channel, Through Intermediary grew faster than Sales Channel, Directly To Consumer in fiscal 2025, up 88.4% from $1.70M to $3.21M. Sales Channel, Directly To Consumer fell 34.2% to $60.45M.
Every figure comes from Aterian's annual financial filings, as reported. Each line keeps the name Aterian gives it, and years follow its fiscal calendar.
Aterian's revenue by product and service goes back to fiscal 2018, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.