North America was Advantage Solutions’s largest region in fiscal 2025, bringing in $10.10B of $10.63B (95%).
| Geography | FY 2018 | FY 2021 | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| North America | $9.53B | $10.24B | $10.10B | ||
| International | — | — | — | ||
| International Joint Venture | $1.11B | — | — | ||
| Asia Pacific | $288.23M | $436.72M | $489.63M | ||
| Europe | $6.03M | $23.41M | $33.67M | ||
| Total | $10.94B | $10.70B | $10.63B |
Advantage Solutions brought in $10.63B from its three regions in fiscal 2025, the year ended December 31, 2025. That was down 0.7% from $10.70B in fiscal 2024. North America was the largest at $10.10B (95.1%), ahead of Asia Pacific at $489.63M (4.6%) and Europe at $33.67M (0.3%).
Compared with fiscal 2024, Asia Pacific grew 12.1% to $489.63M, while North America fell 1.3% to $10.10B.
Advantage Solutions stopped reporting International Joint Venture as a separate region after fiscal 2022, when it brought in $1.11B.
Experiential Services was Advantage Solutions’s largest revenue line in fiscal 2025, bringing in $4.31B of $10.63B (41%).
| Sales revenues. | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|
| Branded Services | $5.29B | $3.92B | $3.49B |
| Experiential Services | $2.71B | $3.89B | $4.31B |
| Retailer Services | $2.93B | $2.89B | $2.83B |
| Total | $10.94B | $10.70B | $10.63B |
Advantage Solutions brought in $10.63B from its three revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 0.7% from $10.70B in fiscal 2024. Experiential Services was the largest at $4.31B (40.5%), ahead of Branded Services at $3.49B (32.8%) and Retailer Services at $2.83B (26.6%).
Compared with fiscal 2024, Experiential Services grew fastest, up 10.8% to $4.31B, while Branded Services fell the most, down 10.9% to $3.49B. From fiscal 2022 to 2025, combined revenue from these revenue lines fell from $10.94B to $10.63B, a compound annual decline of 1.0%. Experiential Services' share of the total rose from 24.8% to 40.5%.
Sales was Advantage Solutions’s largest revenue line in fiscal 2020, bringing in $6.18B of $9.47B (65%).
| Income Statement Location | FY 2018 | FY 2020 |
|---|---|---|
| Sales | $5.57B | $6.18B |
| Marketing | $5.55B | $3.29B |
| Total | $11.12B | $9.47B |
Advantage Solutions brought in $9.47B from its two revenue lines in fiscal 2020, the year ended December 31, 2020. That was down 14.9% from $11.12B in fiscal 2018, the previous year with figures. Sales was the largest at $6.18B (65.3%), ahead of Marketing at $3.29B (34.7%).
Compared with fiscal 2018, the previous year with figures, Sales grew 11.0% to $6.18B, while Marketing fell 40.8% to $3.29B. From fiscal 2018 to 2020, combined revenue from these revenue lines fell from $11.12B to $9.47B, a compound annual decline of 7.7%. Sales' share of the total rose from 50.1% to 65.3%.
Advantage Solutions (ADV) reports its revenue by geography, by sales revenues. and by income statement location. In fiscal 2025, North America was its largest region, bringing in $10.10B (95.1% of the total), followed by Asia Pacific at $489.63M (4.6%).
North America was Advantage Solutions' largest region in fiscal 2025, bringing in $10.10B, or 95.1% of the $10.63B total across its three regions.
Experiential Services was Advantage Solutions' largest revenue line in fiscal 2025, bringing in $4.31B, or 40.5% of the $10.63B total across its three revenue lines.
Asia Pacific grew faster than North America in fiscal 2025, up 12.1% from $436.72M to $489.63M. North America fell 1.3% to $10.10B.
Every figure comes from Advantage Solutions' annual financial filings, as reported. Each line keeps the name Advantage Solutions gives it, and years follow its fiscal calendar.
Advantage Solutions' revenue by geography goes back to fiscal 2018, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.