Apple iSports Group, Inc. is engaged in the development and planned operation of a digital sports betting and gaming platform. The company aims to provide users with sports content, racing, sports betting, and sport streaming solutions. It operates within the sports betting and online gaming industry, focusing on creating integrated entertainment and wagering experiences for fans across multiple devices.

Apple iSports Group, Inc. generates revenue through pari-mutuel and fixed odds gaming, advertising on its live content streaming channel, and potential technology deployment to tribal casinos and gaming operators. In pari-mutuel gaming, the company earns a fee on the total amount bet on an event, while fixed odds gaming involves active risk management. Advertising revenue is expected from ad space on its live sports streaming channel, with unsold space used to promote its own offerings. The company also anticipates revenue from implementation, maintenance, and revenue-sharing arrangements with gaming operators.

The company operates through the following segments: Sports Betting, Horse Racing, and Live Content Streaming.

• The Sports Betting segment will provide betting coverage for major sporting leagues and events such as the NFL, AFL, MLB, NBA, Cricket, Golf, Ice Hockey, Soccer, and Tennis, offering fixed-odds bets where the company sets the odds for each event.

• The Horse Racing segment will provide advanced racing informatics including race and individual ratings, previous winning margins, speed maps, and race analysis, along with live updates on scratches, jockeys, prices, track conditions, and race start time changes, offering fixed odds and tote derivative betting in Australia and pari-mutuel wagering in the United States.

• The Live Content Streaming segment will deliver live sporting events and sports-based shows, featuring up to eight minutes per hour of advertising space to generate revenue, with unsold ad space used to promote other Apple iSports offerings where compliant with advertising rules.

Apple iSports Group, Inc. is an early-stage entrant in the highly competitive sports betting and online gaming industry, facing competition from substantially larger and better-financed companies with greater financial, technical, and marketing resources, larger customer bases, better name recognition, and more expansive product offerings. The company’s competitive advantages lie in its integrated platform combining sports content, betting, and streaming, along with its focus on competitive odds and user engagement through its live sports channel.

Apple iSports Group, Inc. targets individual users interested in sports betting, sports content, and live streaming, with planned operations in Australia and the United States, including North Dakota and approximately 20 other states for pari-mutuel wagering, and aims to serve customers through its websites appleisports.com and www.appleisports.com.au.