Wpp (WPP) Amortization of Goodwill (2014 - 2025)
Wpp (WPP) posted quarterly Amortization of Goodwill of $852.6 million for Q4 2025, up 180.3% year-over-year from $304.2 million in Q4 2024, and up 180.3% quarter-over-quarter from $304.2 million in Q4 2024.
Wpp (WPP) Amortization of Goodwill (2014 - 2025) Analysis & Trends
Wpp's Amortization of Goodwill history runs 8 years deep, the most recent figure standing at $852.6 million for Q4 2025.
- In Q4 2025, Amortization of Goodwill rose 180.3% year-over-year to $852.6 million; the TTM figure through Dec 2025 stood at $1.3 billion (up 198.06% YoY), while the FY2025 annual figure was $852.6 million, up 180.3% from the prior year.
- Amortization of Goodwill for Q4 2025 stood at $852.6 million, up from $304.2 million in the prior quarter.
- The five-year high for Amortization of Goodwill was $852.6 million in Q4 2025, with the low at $2.4 million in Q4 2021.
- The 5-year median for Amortization of Goodwill is $78.2 million (2023), against an average of $256.4 million.
- The sharpest annual moves came in 2021 and 2022: Amortization of Goodwill slumped 99.93% in 2021, then soared 1732.08% in 2022.
- Wpp's Amortization of Goodwill stood at $2.4 million in 2021, then jumped by 1732.08% to $44.5 million in 2022, then soared by 75.9% to $78.2 million in 2023, then jumped by 289.03% to $304.2 million in 2024, then jumped by 180.3% to $852.6 million in 2025.
- Business Quant data shows WPP's Amortization of Goodwill at $852.6 million in Q4 2025, $304.2 million in Q4 2024, and $78.2 million in Q4 2023.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 102.68 Bn | 99.62 Bn | 1.70 Bn |
| 2 | Omnicom | 24.63 Bn | 21.29 Bn | 1.30 Bn |
| 3 | Trade Desk | 6.18 Bn | 4.69 Bn | 530.72 Mn |
| 4 | Wpp | 5.69 Bn | 2.52 Bn | - |
| 5 | Magnite | 3.36 Bn | 3.03 Bn | 130.79 Mn |
| 6 | Stagwell | 2.15 Bn | 2.04 Bn | 269.24 Mn |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn |
| 8 | Ziff Davis | 2.04 Bn | 435.42 Mn | 241.03 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn |
| 10 | Quinstreet | 1.18 Bn | 1.08 Bn | 41.34 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 852.64 Mn |
| Dec 31, 2025 | 852.64 Mn |
| Dec 31, 2024 | 304.19 Mn |
| Dec 31, 2024 | 304.19 Mn |
| Dec 31, 2023 | 78.19 Mn |
| Dec 31, 2023 | 78.19 Mn |
| Dec 31, 2022 | 44.45 Mn |
| Dec 31, 2022 | 44.45 Mn |
| Dec 31, 2021 | 2.43 Mn |
| Dec 31, 2021 | 2.43 Mn |
| Dec 31, 2020 | 3.73 Bn |
| Dec 31, 2020 | 3.73 Bn |
| Dec 31, 2017 | 35.98 Mn |
| Dec 31, 2017 | 35.98 Mn |
| Dec 31, 2014 | 26.78 Mn |
| Dec 31, 2014 | 26.78 Mn |