Wpp WPP
NYSE WPP
$26.37 +0.10 (+0.38%)
At close: Aug 21, 2026 · 4:00 PM EDT

Wpp (WPP) Amortization of Goodwill (2014 - 2025)

Wpp (WPP) posted quarterly Amortization of Goodwill of $852.6 million for Q4 2025, up 180.3% year-over-year from $304.2 million in Q4 2024, and up 180.3% quarter-over-quarter from $304.2 million in Q4 2024.

Wpp (WPP) Amortization of Goodwill (2014 - 2025) Analysis & Trends

Wpp's Amortization of Goodwill history runs 8 years deep, the most recent figure standing at $852.6 million for Q4 2025.

  • In Q4 2025, Amortization of Goodwill rose 180.3% year-over-year to $852.6 million; the TTM figure through Dec 2025 stood at $1.3 billion (up 198.06% YoY), while the FY2025 annual figure was $852.6 million, up 180.3% from the prior year.
  • Amortization of Goodwill for Q4 2025 stood at $852.6 million, up from $304.2 million in the prior quarter.
  • The five-year high for Amortization of Goodwill was $852.6 million in Q4 2025, with the low at $2.4 million in Q4 2021.
  • The 5-year median for Amortization of Goodwill is $78.2 million (2023), against an average of $256.4 million.
  • The sharpest annual moves came in 2021 and 2022: Amortization of Goodwill slumped 99.93% in 2021, then soared 1732.08% in 2022.
  • Wpp's Amortization of Goodwill stood at $2.4 million in 2021, then jumped by 1732.08% to $44.5 million in 2022, then soared by 75.9% to $78.2 million in 2023, then jumped by 289.03% to $304.2 million in 2024, then jumped by 180.3% to $852.6 million in 2025.
  • Business Quant data shows WPP's Amortization of Goodwill at $852.6 million in Q4 2025, $304.2 million in Q4 2024, and $78.2 million in Q4 2023.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 102.68 Bn 99.62 Bn 1.70 Bn
2 Omnicom 24.63 Bn 21.29 Bn 1.30 Bn
3 Trade Desk 6.18 Bn 4.69 Bn 530.72 Mn
4 Wpp 5.69 Bn 2.52 Bn -
5 Magnite 3.36 Bn 3.03 Bn 130.79 Mn
6 Stagwell 2.15 Bn 2.04 Bn 269.24 Mn
7 DoubleVerify Holdings 2.05 Bn 1.84 Bn 161.31 Mn
8 Ziff Davis 2.04 Bn 435.42 Mn 241.03 Mn
9 Clear Channel Outdoor Holdings 1.21 Bn 1.02 Bn 241.86 Mn
10 Quinstreet 1.18 Bn 1.08 Bn 41.34 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 852.64 Mn
Dec 31, 2025 852.64 Mn
Dec 31, 2024 304.19 Mn
Dec 31, 2024 304.19 Mn
Dec 31, 2023 78.19 Mn
Dec 31, 2023 78.19 Mn
Dec 31, 2022 44.45 Mn
Dec 31, 2022 44.45 Mn
Dec 31, 2021 2.43 Mn
Dec 31, 2021 2.43 Mn
Dec 31, 2020 3.73 Bn
Dec 31, 2020 3.73 Bn
Dec 31, 2017 35.98 Mn
Dec 31, 2017 35.98 Mn
Dec 31, 2014 26.78 Mn
Dec 31, 2014 26.78 Mn