Wpp (WPP) Amortization of Goodwill (2020 - 2025)

Wpp's (WPP) quarterly Amortization of Goodwill came in at $852.6 million in Q4 2025, up 180.3% year-on-year from $304.2 million in Q4 2024, and up 180.3% quarter-over-quarter from $304.2 million in Q4 2024.

Wpp (WPP) Amortization of Goodwill (2020 - 2025) Analysis & Trends

Wpp's Amortization of Goodwill history runs 6 years deep, the most recent figure standing at $852.6 million for Q4 2025.

  • On a quarterly basis, Amortization of Goodwill rose 180.3% year-over-year to $852.6 million in Q4 2025; TTM through Dec 2025 was $1.3 billion, a 198.06% increase from a year earlier, with the FY2025 full-year figure at $852.6 million, up 180.3% from the prior year.
  • Amortization of Goodwill rose to $852.6 million in Q4 2025 per WPP's latest filing, from $304.2 million in the prior quarter.
  • Across five years, Amortization of Goodwill topped out at $852.6 million in Q4 2025 and bottomed at $2.4 million in Q4 2021.
  • The 5-year median for Amortization of Goodwill is $78.2 million (2023), against an average of $256.4 million.
  • Across the five-year window, Amortization of Goodwill tumbled 99.93% in 2021 and soared 1732.08% in 2022, its largest moves.
  • Year by year, Amortization of Goodwill stood at $2.4 million in 2021, then surged by 1732.08% to $44.5 million in 2022, then jumped by 75.9% to $78.2 million in 2023, then surged by 289.03% to $304.2 million in 2024, then surged by 180.3% to $852.6 million in 2025.
  • Per Business Quant, the three latest WPP Amortization of Goodwill figures stand at $852.6 million (Q4 2025), $304.2 million (Q4 2024), and $78.2 million (Q4 2023).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 134.57 Bn 131.82 Bn 1.64 Bn
2 Wpp 26.03 Bn 22.66 Bn -
3 Omnicom 22.21 Bn 18.26 Bn 1.04 Bn
4 Trade Desk 7.97 Bn 6.56 Bn 506.89 Mn
5 Magnite 2.57 Bn 2.39 Bn 103.96 Mn
6 Ziff Davis 1.94 Bn 1.42 Bn 223.32 Mn
7 Stagwell 1.76 Bn 1.66 Bn 244.61 Mn
8 DoubleVerify Holdings 1.67 Bn 1.50 Bn 147.67 Mn
9 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn
10 Criteo 1.05 Bn 737.13 Mn 222.74 Mn

Historic Data

Download Data
DateValue
Dec 31, 2025 852.64 Mn
Dec 31, 2025 852.64 Mn
Dec 31, 2024 304.19 Mn
Dec 31, 2024 304.19 Mn
Dec 31, 2023 78.19 Mn
Dec 31, 2023 78.19 Mn
Dec 31, 2022 44.45 Mn
Dec 31, 2022 44.45 Mn
Dec 31, 2021 2.43 Mn
Dec 31, 2021 2.43 Mn
Dec 31, 2020 3.73 Bn
Dec 31, 2020 3.73 Bn