Wpp (WPP) Amortization of Goodwill (2020 - 2025)
Wpp's (WPP) quarterly Amortization of Goodwill came in at $852.6 million in Q4 2025, up 180.3% year-on-year from $304.2 million in Q4 2024, and up 180.3% quarter-over-quarter from $304.2 million in Q4 2024.
Wpp (WPP) Amortization of Goodwill (2020 - 2025) Analysis & Trends
Wpp's Amortization of Goodwill history runs 6 years deep, the most recent figure standing at $852.6 million for Q4 2025.
- On a quarterly basis, Amortization of Goodwill rose 180.3% year-over-year to $852.6 million in Q4 2025; TTM through Dec 2025 was $1.3 billion, a 198.06% increase from a year earlier, with the FY2025 full-year figure at $852.6 million, up 180.3% from the prior year.
- Amortization of Goodwill rose to $852.6 million in Q4 2025 per WPP's latest filing, from $304.2 million in the prior quarter.
- Across five years, Amortization of Goodwill topped out at $852.6 million in Q4 2025 and bottomed at $2.4 million in Q4 2021.
- The 5-year median for Amortization of Goodwill is $78.2 million (2023), against an average of $256.4 million.
- Across the five-year window, Amortization of Goodwill tumbled 99.93% in 2021 and soared 1732.08% in 2022, its largest moves.
- Year by year, Amortization of Goodwill stood at $2.4 million in 2021, then surged by 1732.08% to $44.5 million in 2022, then jumped by 75.9% to $78.2 million in 2023, then surged by 289.03% to $304.2 million in 2024, then surged by 180.3% to $852.6 million in 2025.
- Per Business Quant, the three latest WPP Amortization of Goodwill figures stand at $852.6 million (Q4 2025), $304.2 million (Q4 2024), and $78.2 million (Q4 2023).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 134.57 Bn | 131.82 Bn | 1.64 Bn |
| 2 | Wpp | 26.03 Bn | 22.66 Bn | - |
| 3 | Omnicom | 22.21 Bn | 18.26 Bn | 1.04 Bn |
| 4 | Trade Desk | 7.97 Bn | 6.56 Bn | 506.89 Mn |
| 5 | Magnite | 2.57 Bn | 2.39 Bn | 103.96 Mn |
| 6 | Ziff Davis | 1.94 Bn | 1.42 Bn | 223.32 Mn |
| 7 | Stagwell | 1.76 Bn | 1.66 Bn | 244.61 Mn |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.50 Bn | 147.67 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn |
| 10 | Criteo | 1.05 Bn | 737.13 Mn | 222.74 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 852.64 Mn |
| Dec 31, 2025 | 852.64 Mn |
| Dec 31, 2024 | 304.19 Mn |
| Dec 31, 2024 | 304.19 Mn |
| Dec 31, 2023 | 78.19 Mn |
| Dec 31, 2023 | 78.19 Mn |
| Dec 31, 2022 | 44.45 Mn |
| Dec 31, 2022 | 44.45 Mn |
| Dec 31, 2021 | 2.43 Mn |
| Dec 31, 2021 | 2.43 Mn |
| Dec 31, 2020 | 3.73 Bn |
| Dec 31, 2020 | 3.73 Bn |