Huntington Bancshares (HBANZ) Marketing and Advertising (2009 - 2026)
Huntington Bancshares' Marketing and Advertising came in at $54 million for Q3 2026, up 58.8% from $34 million a year earlier and up 42.1% from the prior quarter.
Powered by 
Analysis
Huntington Bancshares (HBANZ) Marketing and Advertising (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Sep 30, 2026, Huntington Bancshares reported Marketing and Advertising of $165 million, up 38.7% year-over-year; for FY2025, it was $127 million, up 9.5% from FY2024.
- Marketing and Advertising has increased in each of the last six years, with a five-year compound annual growth rate of 27.3% (FY2020 to FY2025).
- Going back by year, Marketing and Advertising was $116 million in FY2024 (+0.9%), $115 million in FY2023 (+26.4%), $91 million in FY2022 (+2.2%) and $89 million in FY2021 (+134.2%).
- The Q3 2026 figure represents the highest quarterly Marketing and Advertising since Q3 2023.
- Year-over-year, Marketing and Advertising has increased for seven consecutive quarters, with growth averaging 23.0% over the last seven quarters.
- The fastest year-over-year change in Marketing and Advertising over five years came in Q1 2023 (growth of 215.8%), and the weakest in Q1 2024 (a decline of 53.3%).
- Business Quant data shows HBANZ's Marketing and Advertising at $38 million (Q2 2026), $37 million (Q1 2026) and $36 million (Q4 2025) in the three quarters before Q3 2026.
Peer Set
Peer Comparison
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 54.00 Mn |
| Jun 30, 2026 | 38.00 Mn |
| Mar 31, 2026 | 37.00 Mn |
| Dec 31, 2025 | 36.00 Mn |
| Sep 30, 2025 | 34.00 Mn |
| Jun 30, 2025 | 28.00 Mn |
| Mar 31, 2025 | 29.00 Mn |
| Dec 31, 2024 | 28.00 Mn |
| Sep 30, 2024 | 33.00 Mn |
| Jun 30, 2024 | 27.00 Mn |
| Mar 31, 2024 | 28.00 Mn |
| Dec 31, 2023 | -66.00 Mn |
| Sep 30, 2023 | 67.00 Mn |
| Jun 30, 2023 | 54.00 Mn |
| Mar 31, 2023 | 60.00 Mn |
| Dec 31, 2022 | 22.00 Mn |
| Sep 30, 2022 | 24.00 Mn |
| Jun 30, 2022 | 19.00 Mn |
| Mar 31, 2022 | 19.00 Mn |
| Dec 31, 2021 | 35.00 Mn |
API Access
Huntington Bancshares Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=HBANZ&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "HBANZ", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=HBANZ&period=max&api_key=YOUR_API_KEY");
const data = await res.json();