Growth Metrics

Alphabet (GOOGL) Return on Sales (2016 - 2025)

Alphabet (GOOGL) has disclosed Return on Sales for 12 consecutive years, with 0.3% as the latest value for Q4 2025.

  • Quarterly Return on Sales rose 3.0% to 0.3% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 0.33% through Dec 2025, up 4.0% year-over-year, with the annual reading at 0.33% for FY2025, 4.0% up from the prior year.
  • Return on Sales for Q4 2025 was 0.3% at Alphabet, down from 0.34% in the prior quarter.
  • The five-year high for Return on Sales was 0.38% in Q1 2025, with the low at 0.18% in Q4 2022.
  • Average Return on Sales over 5 years is 0.27%, with a median of 0.28% recorded in 2024.
  • The sharpest move saw Return on Sales grew 16bps in 2021, then decreased -9bps in 2022.
  • Over 5 years, Return on Sales stood at 0.27% in 2021, then plummeted by -35bps to 0.18% in 2022, then skyrocketed by 34bps to 0.24% in 2023, then increased by 15bps to 0.28% in 2024, then rose by 10bps to 0.3% in 2025.
  • According to Business Quant data, Return on Sales over the past three periods came in at 0.3%, 0.34%, and 0.29% for Q4 2025, Q3 2025, and Q2 2025 respectively.