Alphabet (GOOGL) Return on Capital Employed [ROCE] (2015 - 2026)
Alphabet's Return on Capital Employed [ROCE] came in at 21.49% for Q2 2026, down 8.74 percentage points from 30.24% a year earlier and down 4.16 percentage points from the prior quarter.
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Analysis
Alphabet (GOOGL) Return on Capital Employed [ROCE] (2015 - 2026) Analysis & Trends
For FY2025, Alphabet's Return on Capital Employed [ROCE] was 30.72%, down 2.61 percentage points from FY2024.
- Return on Capital Employed [ROCE] carries a five-year change of +13.61 percentage points (FY2020 to FY2025).
- Going back by year, Return on Capital Employed [ROCE] was 33.33% in FY2024 (+5.42 pp), 27.91% in FY2023 (+2.36 pp), 25.55% in FY2022 (-3.06 pp) and 28.60% in FY2021 (+11.49 pp).
- The Q2 2026 figure represents the lowest quarterly Return on Capital Employed [ROCE] since Q1 2021.
- Year-over-year, Return on Capital Employed [ROCE] has declined for four consecutive quarters, with an average year-over-year change of -0.68 percentage points over the last eight quarters.
- The fastest year-over-year change in Return on Capital Employed [ROCE] over five years came in Q3 2021 (a gain of 11.45 percentage points), and the weakest in Q2 2026 (a drop of 8.74 percentage points).
- Business Quant data shows GOOGL's Return on Capital Employed [ROCE] at 25.65% (Q1 2026), 27.86% (Q4 2025) and 29.56% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,624.96 Bn | 3,359.86 Bn | 76.16 Bn | 18.96% |
| 2 | Meta Platforms | 1,640.16 Bn | 1,304.68 Bn | 51.23 Bn | 19.78% |
| 3 | Netflix | 255.21 Bn | 216.51 Bn | 6.80 Bn | 33.64% |
| 4 | Alibaba Group Holding | 219.23 Bn | 41.30 Bn | 15.16 Bn | 2.15% |
| 5 | Shopify | 189.29 Bn | 174.44 Bn | 1.78 Bn | 15.96% |
| 6 | Uber Technologies | 142.08 Bn | 113.28 Bn | 6.42 Bn | 13.04% |
| 7 | AppLovin | 135.54 Bn | 124.07 Bn | 1.94 Bn | 85.44% |
| 8 | Spotify Technology | 126.14 Bn | 83.06 Bn | 1.89 Bn | 20.03% |
| 9 | Booking Holdings | 119.69 Bn | 53.43 Bn | - | 96.01% |
| 10 | PDD Holdings | 112.41 Bn | -131.65 Bn | 9.48 Bn | 22.60% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 18.96% |
| Jun 30, 2026 | 21.49% |
| Mar 31, 2026 | 25.65% |
| Dec 31, 2025 | 27.86% |
| Sep 30, 2025 | 29.56% |
| Jun 30, 2025 | 30.24% |
| Mar 31, 2025 | 31.66% |
| Dec 31, 2024 | 32.01% |
| Sep 30, 2024 | 30.76% |
| Jun 30, 2024 | 29.40% |
| Mar 31, 2024 | 28.17% |
| Dec 31, 2023 | 26.53% |
| Sep 30, 2023 | 25.94% |
| Jun 30, 2023 | 24.97% |
| Mar 31, 2023 | 24.17% |
| Dec 31, 2022 | 25.59% |
| Sep 30, 2022 | 27.02% |
| Jun 30, 2022 | 27.97% |
| Mar 31, 2022 | 27.81% |
| Dec 31, 2021 | 27.23% |
API Access
Alphabet Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=GOOGL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "GOOGL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=GOOGL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();