Krispy Kreme (DNUT) Return on Sales [ROS] (2020 - 2026)
Krispy Kreme's Return on Sales [ROS] was -3.32% in the quarter ended Jun 28, 2026, up 111.11 percentage points from -114.43% a year earlier but down 2.33 percentage points from the prior quarter.
Krispy Kreme (DNUT) Return on Sales [ROS] (2020 - 2026) Analysis & Trends
On a trailing twelve-month basis, Krispy Kreme's Return on Sales [ROS] was -1.98% through Jun 28, 2026, up 29.36 percentage points year-over-year; for the year ended Dec 28, 2025, it came in at -30.82%, down 30.30 percentage points from the prior year.
- Return on Sales [ROS] has now declined for three consecutive years, with a four-year change of -31.20 percentage points (years ended Dec 2021 to Dec 2025).
- In earlier years, Return on Sales [ROS] was -0.52% in the year ended Dec 29, 2024 (-1.30 pp), 0.78% in the year ended Dec 31, 2023 (-1.11 pp), 1.89% in the year ended Jan 1, 2023 and 0.38% in the year ended Jan 3, 2021.
- Quarterly Return on Sales [ROS] has moved between -114.43% (the quarter ended Jun 29, 2025) and 3.57% (the quarter ended Apr 2, 2023) over five years.
- Compared with a year earlier, Return on Sales [ROS] has increased for four straight quarters, with an average year-over-year change of -1.33 percentage points over the last eight quarters.
- The best year-over-year quarter for Return on Sales [ROS] over five years was the quarter ended Jun 28, 2026 (a gain of 111.11 percentage points); the worst was the quarter ended Jun 29, 2025 (a drop of 115.99 percentage points).
- Per Business Quant data, DNUT's Return on Sales [ROS] in the three quarters before the quarter ended Jun 28, 2026 was -0.99% (quarter ended Mar 29, 2026), -1.85% (quarter ended Dec 28, 2025) and -1.91% (quarter ended Sep 28, 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Mcdonalds | 175.87 Bn | 170.69 Bn | 6.42 Bn | 47.02% |
| 2 | Starbucks | 114.77 Bn | 102.39 Bn | - | 10.52% |
| 3 | Yum Brands | 41.20 Bn | 38.08 Bn | 1.47 Bn | 30.20% |
| 4 | Chipotle Mexican Grill | 35.06 Bn | 31.04 Bn | - | 15.70% |
| 5 | Restaurant Brands International | 26.21 Bn | 21.76 Bn | 1.38 Bn | 28.41% |
| 6 | Darden Restaurants | 24.12 Bn | 23.22 Bn | 1.68 Bn | 9.98% |
| 7 | Restaurant Brands International Limited Partnership | 16.93 Bn | 12.49 Bn | 1.38 Bn | 28.41% |
| 8 | Yum China Holdings | 15.48 Bn | 9.13 Bn | 537.00 Mn | 11.09% |
| 9 | Texas Roadhouse | 10.86 Bn | 10.20 Bn | - | 8.50% |
| 10 | Krispy Kreme | 485.81 Mn | 316.67 Mn | - | -3.32% |
Historic Data
| Date | Value |
|---|---|
| Jun 28, 2026 | -3.32% |
| Mar 29, 2026 | -0.99% |
| Dec 28, 2025 | -1.85% |
| Sep 28, 2025 | -1.91% |
| Jun 29, 2025 | -114.43% |
| Mar 30, 2025 | -5.40% |
| Dec 29, 2024 | -2.85% |
| Sep 29, 2024 | -4.21% |
| Jun 30, 2024 | 1.56% |
| Mar 31, 2024 | 2.69% |
| Dec 31, 2023 | -1.18% |
| Oct 1, 2023 | -0.52% |
| Jul 2, 2023 | 1.38% |
| Apr 2, 2023 | 3.57% |
| Jan 1, 2023 | 0.84% |
| Oct 2, 2022 | -0.27% |
| Jul 3, 2022 | 2.00% |
| Apr 3, 2022 | 4.64% |
| Oct 3, 2021 | 0.53% |
| Jul 4, 2021 | 2.61% |
Krispy Kreme Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=DNUT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "DNUT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=DNUT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();