Baidu (BAIDF) Operating Margin (2009 - 2026)

Baidu has reported Operating Margin for 18 years, with the latest figure at 9.66% in Q2 2026.

• On a quarterly basis, Operating Margin fell 35.0% year-over-year to 9.66% in Q2 2026; TTM through Jun 2026 was 5.45%, a 1875.0% decrease from a year earlier, with the FY2025 full-year figure at 4.51%, down 2049.0% from the prior year.
• Operating Margin was 9.66% for Q2 2026 at Baidu, down from 9.96% in the prior quarter.
• The five-year high for Operating Margin was 18.22% in Q3 2023, with the low at 48.41% in Q3 2025.
• Average Operating Margin over 5 years is 9.97%, with a median of 13.89% recorded in 2022.
• The sharpest annual moves came in 2022 and 2025: Operating Margin jumped 910 bps in 2022, then tumbled 6606 bps in 2025.
• Over 5 years, Operating Margin stood at 13.89% in 2022, then advanced by 11 bps to 15.42% in 2023, then slipped by 25 bps to 11.49% in 2024, then slumped by 61 bps to 4.53% in 2025, then soared by 113 bps to 9.66% in 2026.
• The last three Operating Margin figures came in at 9.66% (Q2 2026), 9.96% (Q1 2026), and 4.53% (Q4 2025), per Business Quant data.