Baidu, Inc. (BAIDF) Operating Margin (2009 - 2026)

Baidu (BAIDF) has reported Operating Margin for 18 consecutive years, with 10.65% the latest figure, recorded in Q1 2026.

• In Q1 2026, Operating Margin fell 1536.0% year-over-year to 10.65%; the TTM figure through Mar 2026 stood at 6.73% (down 3309.0% YoY), while the FY2025 annual figure was 4.51%, down 2049.0% from the prior year.
• Operating Margin came in at 10.65% for Q1 2026 at Baidu, up from 4.53% in the prior quarter.
• The five-year high for Operating Margin was 29.68% in Q1 2024, with the low at 113.59% in Q2 2023.
• Average Operating Margin over 5 years is 7.69%, with a median of 22.76% recorded in 2022.
• Across the five-year window, Operating Margin sank 13222 bps in 2023 and surged 14252 bps in 2024, its largest moves.
• Year by year, Operating Margin stood at 22.76% in 2022, then advanced by 14 bps to 25.9% in 2023, then fell by 21 bps to 20.58% in 2024, then sank by 78 bps to 4.53% in 2025, then jumped by 135 bps to 10.65% in 2026.
• According to Business Quant data, Operating Margin over the past three periods registered 10.65%, 4.53%, and 91.1% for Q1 2026, Q4 2025, and Q3 2025 respectively.