Baidu, Inc. (BAIDF) Net Margin (2009 - 2026)

Baidu (BAIDF) has reported Net Margin for 18 consecutive years, with 10.22% the latest figure, recorded in Q1 2026.

• In Q1 2026, Net Margin fell 3494.0% year-over-year to 10.22%; the TTM figure through Mar 2026 stood at 1.0% (down 3262.0% YoY), while the FY2025 annual figure was 4.11%, down 1405.0% from the prior year.
• Net Margin came in at 10.22% for Q1 2026 at Baidu, up from 5.19% in the prior quarter.
• The five-year high for Net Margin was 45.15% in Q1 2025, with the low at 67.95% in Q3 2025.
• Average Net Margin over 5 years is 17.79%, with a median of 25.62% recorded in 2024.
• The largest YoY upside for Net Margin was 8026 bps in 2022 against a maximum downside of 14273 bps in 2022.
• Year by year, Net Margin stood at 26.18% in 2022, then sank by 46 bps to 14.23% in 2023, then jumped by 80 bps to 25.62% in 2024, then sank by 80 bps to 5.19% in 2025, then soared by 97 bps to 10.22% in 2026.
• According to Business Quant data, Net Margin over the past three periods registered 10.22%, 5.19%, and 67.95% for Q1 2026, Q4 2025, and Q3 2025 respectively.