Baidu (BAIDF) Net Margin (2009 - 2026)

Baidu has reported Net Margin for 18 years, with the latest figure at 7.02% in Q2 2026.

• On a quarterly basis, Net Margin fell 1514.0% year-over-year to 7.02% in Q2 2026; TTM through Jun 2026 was 2.92%, a 2376.0% decrease from a year earlier, with the FY2025 full-year figure at 4.11%, down 1405.0% from the prior year.
• Net Margin was 7.02% for Q2 2026 at Baidu, down from 10.28% in the prior quarter.
• The five-year high for Net Margin was 24.08% in Q1 2025, with the low at 36.11% in Q3 2025.
• Average Net Margin over 5 years is 10.74%, with a median of 15.01% recorded in 2022.
• The largest YoY upside for Net Margin was 5319 bps in 2022 against a maximum downside of 9257 bps in 2022.
• Over 5 years, Net Margin stood at 15.49% in 2022, then slumped by 45 bps to 8.47% in 2023, then soared by 71 bps to 14.52% in 2024, then slumped by 64 bps to 5.19% in 2025, then soared by 35 bps to 7.02% in 2026.
• The last three Net Margin figures came in at 7.02% (Q2 2026), 10.28% (Q1 2026), and 5.19% (Q4 2025), per Business Quant data.