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Baidu (BAIDF) Gross Margin (2016 - 2025)

Historic Gross Margin for Baidu (BAIDF) over the last 17 years, with Q3 2025 value amounting to 41.03%.

  • Baidu's Gross Margin fell 90300.0% to 41.03% in Q3 2025 from the same period last year, while for Sep 2025 it was 44.48%, marking a year-over-year decrease of 65100.0%. This contributed to the annual value of 51.16% for FY2024, which is 5300.0% down from last year.
  • Latest data reveals that Baidu reported Gross Margin of 41.03% as of Q3 2025, which was down 90300.0% from 43.46% recorded in Q2 2025.
  • In the past 5 years, Baidu's Gross Margin ranged from a high of 53.16% in Q3 2023 and a low of 41.03% during Q3 2025
  • Over the past 5 years, Baidu's median Gross Margin value was 49.29% (recorded in 2021), while the average stood at 48.82%.
  • The largest annual percentage gain for Baidu's Gross Margin in the last 5 years was 113100bps (2021), contrasted with its biggest fall of -494700bps (2021).
  • Baidu's Gross Margin (Quarter) stood at 47.75% in 2021, then grew by 2bps to 48.77% in 2022, then grew by 3bps to 50.17% in 2023, then fell by -6bps to 47.23% in 2024, then fell by -13bps to 41.03% in 2025.
  • Its last three reported values are 41.03% in Q3 2025, 43.46% for Q2 2025, and 46.03% during Q1 2025.