Baidu (BAIDF) Gross Margin (2009 - 2026)

Baidu has reported Gross Margin for 18 years, with the latest figure at 0.04% in Q2 2026.

• On a quarterly basis, Gross Margin changed 0.0% year-over-year to 0.04% in Q2 2026; TTM through Jun 2026 was 9.83%, a 978.0% increase from a year earlier, with the FY2025 full-year figure at 42.7%, up 172.0% from the prior year.
• Gross Margin was 0.04% for Q2 2026 at Baidu, down from 0.04% in the prior quarter.
• The five-year high for Gross Margin was 52.52% in Q2 2023, with the low at 0.02% in Q4 2025.
• Average Gross Margin over 5 years is 16.1%, with a median of 0.06% recorded in 2024.
• The sharpest annual moves came in 2022 and 2024: Gross Margin surged 4954 bps in 2022, then tumbled 5246 bps in 2024.
• Over 5 years, Gross Margin stood at 48.77% in 2022, then tumbled by 100 bps to 0.05% in 2023, then slipped by 19 bps to 0.04% in 2024, then plunged by 53 bps to 0.02% in 2025, then jumped by 111 bps to 0.04% in 2026.
• The last three Gross Margin figures came in at 0.04% (Q2 2026), 0.04% (Q1 2026), and 0.02% (Q4 2025), per Business Quant data.