Baidu, Inc. (BAIDF) Goodwill & Intangibles (2009 - 2026)

Baidu (BAIDF) has reported Goodwill & Intangibles for 18 consecutive years, with $5.9 billion the latest figure, recorded in Q1 2026.

• In Q1 2026, Goodwill & Intangibles rose 7.16% year-over-year to $5.9 billion; the TTM figure through Mar 2026 stood at $5.9 billion (up 7.16% YoY), while the FY2025 annual figure was $5.7 billion, up 76.87% from the prior year.
• Goodwill & Intangibles came in at $5.9 billion for Q1 2026 at Baidu, up from $5.7 billion in the prior quarter.
• The five-year high for Goodwill & Intangibles was $5.9 billion in Q1 2026, with the low at $3.2 billion in Q2 2024.
• Average Goodwill & Intangibles over 5 years is $4.1 billion, with a median of $3.4 billion recorded in 2022.
• Across the five-year window, Goodwill & Intangibles fell 12.19% in 2022 and jumped 76.36% in 2025, its largest moves.
• Year by year, Goodwill & Intangibles stood at $3.3 billion in 2022, then retreated by 2.32% to $3.3 billion in 2023, then dropped by 0.23% to $3.3 billion in 2024, then surged by 76.36% to $5.7 billion in 2025, then increased by 3.6% to $5.9 billion in 2026.
• According to Business Quant data, Goodwill & Intangibles over the past three periods registered $5.9 billion, $5.7 billion, and $5.7 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.