Baidu (BAIDF) Goodwill & Intangibles (2009 - 2026)

Baidu has reported Goodwill & Intangibles for 18 years, with the latest figure at $6.1 billion in Q2 2026.

• On a quarterly basis, Goodwill & Intangibles rose 7.46% year-over-year to $6.1 billion in Q2 2026; TTM through Jun 2026 was $6.1 billion, a 7.46% increase from a year earlier, with the FY2025 full-year figure at $5.7 billion, up 76.87% from the prior year.
• Goodwill & Intangibles was $6.1 billion for Q2 2026 at Baidu, up from $6.0 billion in the prior quarter.
• The five-year high for Goodwill & Intangibles was $6.1 billion in Q2 2026, with the low at $3.2 billion in Q2 2024.
• Average Goodwill & Intangibles over 5 years is $4.2 billion, with a median of $3.5 billion recorded in 2022.
• The sharpest annual moves came in 2022 and 2025: Goodwill & Intangibles dropped 12.19% in 2022, then soared 77.33% in 2025.
• Over 5 years, Goodwill & Intangibles stood at $3.3 billion in 2022, then declined by 2.32% to $3.3 billion in 2023, then decreased by 0.23% to $3.3 billion in 2024, then soared by 76.36% to $5.7 billion in 2025, then grew by 6.99% to $6.1 billion in 2026.
• The last three Goodwill & Intangibles figures came in at $6.1 billion (Q2 2026), $6.0 billion (Q1 2026), and $5.7 billion (Q4 2025), per Business Quant data.