Baidu (BAIDF) Goodwill & Intangibles (2009 - 2026)

Baidu's Goodwill & Intangibles history runs 18 years deep, the most recent figure standing at $5.9 billion for Q1 2026.

• In Q1 2026, Goodwill & Intangibles rose 7.16% year-over-year to $5.9 billion; the TTM figure through Mar 2026 stood at $5.9 billion (up 7.16% YoY), while the FY2025 annual figure was $5.8 billion, up 81.75% from the prior year.
• Goodwill & Intangibles was $5.9 billion for Q1 2026 at Baidu, up from $5.7 billion in the prior quarter.
• In the past five years, Goodwill & Intangibles ranged from a high of $5.9 billion in Q1 2026 to a low of $3.2 billion in Q2 2024.
• Historically, Goodwill & Intangibles has averaged $4.1 billion across 5 years, with a median of $3.5 billion in 2023.
• The sharpest annual moves came in 2022 and 2025: Goodwill & Intangibles slipped 12.19% in 2022, then jumped 76.36% in 2025.
• A 5-year view of Goodwill & Intangibles shows it stood at $3.3 billion in 2022, then dropped by 2.32% to $3.3 billion in 2023, then retreated by 0.23% to $3.3 billion in 2024, then surged by 76.36% to $5.7 billion in 2025, then advanced by 3.6% to $5.9 billion in 2026.
• The last three Goodwill & Intangibles figures came in at $5.9 billion (Q1 2026), $5.7 billion (Q4 2025), and $5.7 billion (Q3 2025), per Business Quant data.