Baidu (BAIDF) Goodwill (2009 - 2026)

Baidu's Goodwill history runs 18 years deep, the most recent figure standing at $5.3 billion for Q1 2026.

• In Q1 2026, Goodwill rose 2.8% year-over-year to $5.3 billion; the TTM figure through Mar 2026 stood at $5.3 billion (up 2.8% YoY), while the FY2025 annual figure was $5.3 billion, up 70.01% from the prior year.
• Goodwill was $5.3 billion for Q1 2026 at Baidu, up from $5.2 billion in the prior quarter.
• In the past five years, Goodwill ranged from a high of $5.3 billion in Q1 2026 to a low of $3.1 billion in Q3 2023.
• Historically, Goodwill has averaged $3.8 billion across 5 years, with a median of $3.2 billion in 2024.
• The sharpest annual moves came in 2022 and 2025: Goodwill declined 10.61% in 2022, then surged 69.05% in 2025.
• A 5-year view of Goodwill shows it stood at $3.2 billion in 2022, then decreased by 0.74% to $3.1 billion in 2023, then gained by 0.24% to $3.1 billion in 2024, then jumped by 64.94% to $5.2 billion in 2025, then gained by 2.81% to $5.3 billion in 2026.
• The last three Goodwill figures came in at $5.3 billion (Q1 2026), $5.2 billion (Q4 2025), and $5.3 billion (Q3 2025), per Business Quant data.