Baidu (BAIDF) Goodwill (2009 - 2026)

Baidu has reported Goodwill for 18 years, with the latest figure at $5.4 billion in Q2 2026.

• On a quarterly basis, Goodwill rose 3.18% year-over-year to $5.4 billion in Q2 2026; TTM through Jun 2026 was $5.4 billion, a 3.18% increase from a year earlier, with the FY2025 full-year figure at $5.3 billion, up 70.01% from the prior year.
• Goodwill was $5.4 billion for Q2 2026 at Baidu, up from $5.3 billion in the prior quarter.
• The five-year high for Goodwill was $5.4 billion in Q2 2026, with the low at $3.1 billion in Q3 2023.
• Average Goodwill over 5 years is $3.9 billion, with a median of $3.3 billion recorded in 2023.
• The sharpest annual moves came in 2022 and 2025: Goodwill fell 10.61% in 2022, then soared 69.05% in 2025.
• Over 5 years, Goodwill stood at $3.2 billion in 2022, then slipped by 0.74% to $3.1 billion in 2023, then advanced by 0.24% to $3.1 billion in 2024, then surged by 64.94% to $5.2 billion in 2025, then rose by 4.53% to $5.4 billion in 2026.
• The last three Goodwill figures came in at $5.4 billion (Q2 2026), $5.3 billion (Q1 2026), and $5.2 billion (Q4 2025), per Business Quant data.