Baidu (BAIDF) Goodwill (2009 - 2026)

Baidu has reported Goodwill for 18 years, with the latest figure at $5.3 billion in Q1 2026.

• For the quarter ending Q1 2026, Goodwill changed N/A year-over-year to $5.3 billion; the trailing twelve-month figure through Mar 2026 stood at $5.3 billion (changed N/A YoY), and the FY2025 full-year result was $5.3 billion, up 70.01% from the prior year.
• Goodwill for Q1 2026 stood at $5.3 billion, up from $5.2 billion in the prior quarter.
• The five-year high for Goodwill was $5.3 billion in Q1 2026, with the low at $3.1 billion in Q4 2023.
• Average Goodwill over 5 years is $4.0 billion, with a median of $3.2 billion recorded in 2022.
• Year-over-year, Goodwill retreated 10.61% in 2022 and surged 64.94% in 2025.
• Tracing BAIDF's Goodwill over 5 years: stood at $3.2 billion in 2022, then slipped by 0.74% to $3.1 billion in 2023, then advanced by 0.24% to $3.1 billion in 2024, then surged by 64.94% to $5.2 billion in 2025, then advanced by 2.81% to $5.3 billion in 2026.
• The last three Goodwill figures came in at $5.3 billion (Q1 2026), $5.2 billion (Q4 2025), and $3.1 billion (Q4 2024), per Business Quant data.

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