Baidu (BAIDF) EBT Margin (2009 - 2026)
Baidu (BAIDF) posted EBT Margin of 10.24% for Q2 2026, down 14.01% on a QoQ basis from 11.91% in Q1 2026, and down 1461.0% year-over-year from 0.75% in Q2 2025.
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Baidu (BAIDF) EBT Margin (2009 - 2026) Analysis & Trends
Baidu has reported EBT Margin for 18 years, with the latest figure at 10.24% in Q2 2026.
- On a quarterly basis, EBT Margin fell 1461.0% year-over-year to 10.24% in Q2 2026; TTM through Jun 2026 was 2.35%, a 2668.0% decrease from a year earlier, with the FY2025 full-year figure at 5.2%, down 1630.0% from the prior year.
- EBT Margin was 10.24% for Q2 2026 at Baidu, down from 11.91% in the prior quarter.
- The five-year high for EBT Margin was 27.71% in Q1 2025, with the low at 42.18% in Q3 2025.
- Average EBT Margin over 5 years is 13.01%, with a median of 19.27% recorded in 2022.
- The largest YoY upside for EBT Margin was 6180 bps in 2022 against a maximum downside of 9566 bps in 2022.
- Over 5 years, EBT Margin stood at 19.27% in 2022, then sank by 58 bps to 8.19% in 2023, then jumped by 135 bps to 19.27% in 2024, then plunged by 57 bps to 8.33% in 2025, then increased by 23 bps to 10.24% in 2026.
- The last three EBT Margin figures came in at 10.24% (Q2 2026), 11.91% (Q1 2026), and 8.33% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Baidu | 4.12 Bn | -18.28 Bn | 1.76 Mn | 10.24% |
| 2 | Life360 | 3.43 Bn | 3.16 Bn | 126.90 Mn | 0.68% |
| 3 | Soundhound Ai | 2.82 Bn | 2.62 Bn | 27.93 Mn | -65.65% |
| 4 | C3.ai | 1.46 Bn | 879.56 Mn | 11.32 Mn | -223.76% |
| 5 | Spectral Capital | 452.89 Mn | 447.58 Mn | 3.28 Mn | 2.38% |
| 6 | Spire Global | 449.78 Mn | 358.10 Mn | 6.16 Mn | -109.19% |
| 7 | Global AI | 147.15 Mn | 147.11 Mn | 82,446.00 | -706.30% |
| 8 | Veritone | 81.44 Mn | 69.02 Mn | 15.46 Mn | -92.62% |
| 9 | Agassi Sports Entertainment | 81.18 Mn | 81.11 Mn | - | - |
| 10 | mF International | 53.37 Mn | 24.64 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.24% |
| Mar 31, 2026 | 11.91% |
| Dec 31, 2025 | 8.33% |
| Sep 30, 2025 | -42.18% |
| Jun 30, 2025 | 24.85% |
| Mar 31, 2025 | 27.71% |
| Dec 31, 2024 | 19.27% |
| Sep 30, 2024 | 25.62% |
| Jun 30, 2024 | 19.79% |
| Mar 31, 2024 | 21.37% |
| Dec 31, 2023 | 8.19% |
| Sep 30, 2023 | 23.74% |
| Jun 30, 2023 | 19.31% |
| Mar 31, 2023 | 24.32% |
| Dec 31, 2022 | 19.27% |
| Sep 30, 2022 | 1.68% |
| Jun 30, 2022 | 12.00% |
| Mar 31, 2022 | -1.25% |
| Dec 31, 2021 | 7.15% |
| Sep 30, 2021 | -60.11% |