Baidu (BAIDF) EBITDA Margin (2009 - 2026)
Baidu (BAIDF) posted EBITDA Margin of 19.62% for Q2 2026, up 4.05% on a QoQ basis from 18.86% in Q1 2026, and down 21.0% year-over-year from 24.84% in Q2 2025.
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Baidu (BAIDF) EBITDA Margin (2009 - 2026) Analysis & Trends
Baidu has reported EBITDA Margin for 18 years, with the latest figure at 19.62% in Q2 2026.
- On a quarterly basis, EBITDA Margin fell 21.0% year-over-year to 19.62% in Q2 2026; TTM through Jun 2026 was 16.76%, a 547.0% decrease from a year earlier, with the FY2025 full-year figure at 17.71%, down 714.0% from the prior year.
- EBITDA Margin was 19.62% for Q2 2026 at Baidu, up from 18.86% in the prior quarter.
- The five-year high for EBITDA Margin was 27.83% in Q3 2023, with the low at 13.89% in Q4 2022.
- Average EBITDA Margin over 5 years is 21.0%, with a median of 20.27% recorded in 2024.
- The sharpest annual moves came in 2023 and 2025: EBITDA Margin soared 1183 bps in 2023, then sank 1181 bps in 2025.
- Over 5 years, EBITDA Margin stood at 13.89% in 2022, then surged by 85 bps to 25.72% in 2023, then retreated by 19 bps to 20.71% in 2024, then sank by 31 bps to 14.23% in 2025, then jumped by 38 bps to 19.62% in 2026.
- The last three EBITDA Margin figures came in at 19.62% (Q2 2026), 18.86% (Q1 2026), and 14.23% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Baidu | 4.12 Bn | -18.28 Bn | 1.76 Mn | 19.62% |
| 2 | Life360 | 3.43 Bn | 3.16 Bn | 126.90 Mn | -0.04% |
| 3 | Soundhound Ai | 2.81 Bn | 2.61 Bn | 27.93 Mn | -69.95% |
| 4 | C3.ai | 1.46 Bn | 882.37 Mn | 11.32 Mn | -234.80% |
| 5 | Spectral Capital | 452.89 Mn | 447.58 Mn | 3.28 Mn | -0.58% |
| 6 | Spire Global | 446.14 Mn | 354.47 Mn | 6.16 Mn | -110.22% |
| 7 | Global AI | 147.15 Mn | 147.11 Mn | 82,446.00 | -699.05% |
| 8 | Agassi Sports Entertainment | 81.18 Mn | 81.11 Mn | - | - |
| 9 | Veritone | 80.13 Mn | 67.70 Mn | 15.46 Mn | -85.66% |
| 10 | mF International | 53.37 Mn | 24.64 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 19.62% |
| Mar 31, 2026 | 18.86% |
| Dec 31, 2025 | 14.23% |
| Sep 30, 2025 | 14.20% |
| Jun 30, 2025 | 19.84% |
| Mar 31, 2025 | 22.20% |
| Dec 31, 2024 | 20.71% |
| Sep 30, 2024 | 26.01% |
| Jun 30, 2024 | 27.06% |
| Mar 31, 2024 | 26.16% |
| Dec 31, 2023 | 25.72% |
| Sep 30, 2023 | 27.83% |
| Jun 30, 2023 | 15.29% |
| Mar 31, 2023 | 26.25% |
| Dec 31, 2022 | 13.89% |
| Sep 30, 2022 | 16.99% |
| Jun 30, 2022 | 23.79% |
| Mar 31, 2022 | 19.33% |
| Dec 31, 2021 | 5.91% |
| Sep 30, 2021 | 21.90% |