Baidu, Inc. (BAIDF) EBITDA Margin (2009 - 2026)
Baidu (BAIDF) posted quarterly EBITDA Margin of 18.86% for Q1 2026, down 2278.0% year-over-year from 0.87% in Q1 2025, and up 32.49% on a QoQ basis from 14.23% in Q4 2025.
Baidu, Inc. (BAIDF) EBITDA Margin (2009 - 2026) Analysis & Trends
Baidu (BAIDF) has reported EBITDA Margin for 18 consecutive years, with 18.86% the latest figure, recorded in Q1 2026.
- In Q1 2026, EBITDA Margin fell 2278.0% year-over-year to 18.86%; the TTM figure through Mar 2026 stood at 21.78% (down 1983.0% YoY), while the FY2025 annual figure was 4.24%, down 1293.0% from the prior year.
- EBITDA Margin came in at 18.86% for Q1 2026 at Baidu, up from 14.23% in the prior quarter.
- The five-year high for EBITDA Margin was 45.49% in Q1 2023, with the low at 113.59% in Q2 2023.
- Average EBITDA Margin over 5 years is 21.64%, with a median of 36.53% recorded in 2024.
- Across the five-year window, EBITDA Margin plunged 15220 bps in 2023 and surged 15811 bps in 2024, its largest moves.
- Year by year, EBITDA Margin stood at 22.76% in 2022, then sank by 263 bps to 37.13% in 2023, then soared by 198 bps to 36.53% in 2024, then plunged by 61 bps to 14.23% in 2025, then soared by 32 bps to 18.86% in 2026.
- According to Business Quant data, EBITDA Margin over the past three periods registered 18.86%, 14.23%, and 26.73% for Q1 2026, Q4 2025, and Q3 2025 respectively.
Peer Comparison
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 18.86% |
| Dec 31, 2025 | 14.23% |
| Sep 30, 2025 | 14.20% |
| Jun 30, 2025 | 19.84% |
| Mar 31, 2025 | 22.20% |
| Dec 31, 2024 | 20.71% |
| Sep 30, 2024 | 26.01% |
| Jun 30, 2024 | 27.06% |
| Mar 31, 2024 | 26.16% |
| Dec 31, 2023 | -22.10% |
| Sep 30, 2023 | 27.83% |
| Jun 30, 2023 | -32.19% |
| Mar 31, 2023 | 26.25% |
| Dec 31, 2022 | 13.47% |
| Sep 30, 2022 | 16.33% |
| Jun 30, 2022 | 23.79% |
| Mar 31, 2022 | 19.33% |
| Dec 31, 2021 | 8.91% |
| Sep 30, 2021 | 21.90% |
| Jun 30, 2021 | 25.47% |