Baidu (BAIDF) EBIT Margin (2009 - 2026)
Baidu (BAIDF) posted EBIT Margin of 9.62% for Q2 2026, down 3.4% on a QoQ basis from 9.96% in Q1 2026, and down 39.0% year-over-year from 15.77% in Q2 2025.
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Baidu (BAIDF) EBIT Margin (2009 - 2026) Analysis & Trends
Baidu has reported EBIT Margin for 18 years, with the latest figure at 9.62% in Q2 2026.
- On a quarterly basis, EBIT Margin fell 39.0% year-over-year to 9.62% in Q2 2026; TTM through Jun 2026 was 5.4%, a 1860.0% decrease from a year earlier, with the FY2025 full-year figure at 4.39%, down 2037.0% from the prior year.
- EBIT Margin was 9.62% for Q2 2026 at Baidu, down from 9.96% in the prior quarter.
- The five-year high for EBIT Margin was 18.22% in Q3 2023, with the low at 48.15% in Q3 2025.
- Average EBIT Margin over 5 years is 10.01%, with a median of 13.89% recorded in 2022.
- The sharpest annual moves came in 2022 and 2025: EBIT Margin jumped 977 bps in 2022, then tumbled 6544 bps in 2025.
- Over 5 years, EBIT Margin stood at 13.89% in 2022, then advanced by 11 bps to 15.42% in 2023, then slipped by 25 bps to 11.49% in 2024, then slumped by 61 bps to 4.53% in 2025, then jumped by 112 bps to 9.62% in 2026.
- The last three EBIT Margin figures came in at 9.62% (Q2 2026), 9.96% (Q1 2026), and 4.53% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Baidu | 4.12 Bn | -18.28 Bn | 1.76 Mn | 9.62% |
| 2 | Life360 | 3.43 Bn | 3.16 Bn | 126.90 Mn | -0.04% |
| 3 | Soundhound Ai | 2.82 Bn | 2.62 Bn | 27.93 Mn | -69.95% |
| 4 | C3.ai | 1.45 Bn | 869.73 Mn | 11.32 Mn | -234.80% |
| 5 | Spectral Capital | 452.89 Mn | 447.58 Mn | 3.28 Mn | -0.58% |
| 6 | Spire Global | 447.29 Mn | 355.61 Mn | 6.16 Mn | -110.22% |
| 7 | Global AI | 147.15 Mn | 147.11 Mn | 82,446.00 | -699.05% |
| 8 | Veritone | 81.30 Mn | 68.88 Mn | 15.46 Mn | -91.23% |
| 9 | Agassi Sports Entertainment | 81.18 Mn | 81.11 Mn | - | - |
| 10 | mF International | 53.37 Mn | 24.64 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.62% |
| Mar 31, 2026 | 9.96% |
| Dec 31, 2025 | 4.53% |
| Sep 30, 2025 | -48.15% |
| Jun 30, 2025 | 10.01% |
| Mar 31, 2025 | 13.89% |
| Dec 31, 2024 | 11.49% |
| Sep 30, 2024 | 17.29% |
| Jun 30, 2024 | 17.52% |
| Mar 31, 2024 | 17.41% |
| Dec 31, 2023 | 15.42% |
| Sep 30, 2023 | 18.22% |
| Jun 30, 2023 | 15.29% |
| Mar 31, 2023 | 15.99% |
| Dec 31, 2022 | 13.89% |
| Sep 30, 2022 | 16.99% |
| Jun 30, 2022 | 11.65% |
| Mar 31, 2022 | 9.15% |
| Dec 31, 2021 | 5.91% |
| Sep 30, 2021 | 7.23% |