Wills Financial Group LLC reported 67 positions worth $246.94M for the quarter ended Jun 30, 2026, up 3.9% on the prior quarter. It opened 6 new positions, added to 21, trimmed 29 and exited 0. Its largest holding is Berkshire Hathaway Inc at 8.7% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| BMI Badger Meter Inc | +20.3K | – | $3.01M | 1.22% |
| XYL Xylem Inc. | +23.1K | – | $2.73M | 1.11% |
| DECK Deckers Outdoor Corp | +13.8K | – | $1.37M | 0.553% |
| HONA Honeywell Aerospace Inc. | +5,307 | – | $1.17M | 0.475% |
| PFE Pfizer Inc | +19.8K | +13.0% | $475.61K | 1.68% |
| TSCO Tractor Supply Co | +14.2K | +38.2% | $448.29K | 0.657% |
| LLY ELI LILLY & Co | +296 | +29.0% | $355.14K | 0.639% |
| ABT Abbott Laboratories | +3,531 | – | $320.40K | 0.13% |
| JPM Jpmorgan Chase & Co | +802 | +4.4% | $262.52K | 2.52% |
| TRV Travelers Companies, Inc. | +630 | – | $207.98K | 0.084% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| PANW Palo Alto Networks Inc | -4,325 | -8.7% | $1.47M | 6.24% |
| GOOGL Alphabet Inc. | -2,346 | -6.8% | $838.39K | 4.62% |
| BRK-B Berkshire Hathaway Inc | -1,269 | -2.9% | $634.99K | 8.67% |
| DHR Danaher Corp | -2,995 | -9.5% | $570.48K | 2.19% |
| IAU Ishares Gold Trust | -1,140 | -0.8% | $86.08K | 4.44% |
| GOOG Alphabet Inc. | -242 | -5.5% | $85.51K | 0.593% |
| XOM ExxonMobil Holdings Corp | -543 | -4.9% | $74.24K | 0.581% |
| MOG-A Moog Inc. | -168 | -1.0% | $71.21K | 2.76% |
| LMT Lockheed Martin Corp | -137 | -0.7% | $69.80K | 4.23% |
| SO Southern Co | -693 | -1.5% | $66.33K | 1.71% |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| BMI Badger Meter Inc | +20.3K | $3.01M | 1.22% |
| XYL Xylem Inc. | +23.1K | $2.73M | 1.11% |
| DECK Deckers Outdoor Corp | +13.8K | $1.37M | 0.553% |
| HONA Honeywell Aerospace Inc. | +5,307 | $1.17M | 0.475% |
| ABT Abbott Laboratories | +3,531 | $320.40K | 0.13% |
| TRV Travelers Companies, Inc. | +630 | $207.98K | 0.084% |
No positions were closed this quarter.
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | BRK-B Berkshire Hathaway Inc | Financial Services | 42.8K | $21.42M | 8.67% | -1,269 | -2.9% | Reduced | 0% |
| 2 | AAPL Apple Inc. | Technology | 56.2K | $16.26M | 6.58% | -8 | 0.0% | Reduced | 0% |
| 3 | PANW Palo Alto Networks Inc | Technology | 45.2K | $15.41M | 6.24% | -4,325 | -8.7% | Reduced | 0.01% |
| 4 | MSFT Microsoft Corp | Technology | 35.2K | $13.13M | 5.32% | -72 | -0.2% | Reduced | 0% |
| 5 | GOOGL Alphabet Inc. | Technology | 31.9K | $11.41M | 4.62% | -2,346 | -6.8% | Reduced | 0% |
| 6 | IAU Ishares Gold Trust | Others | 145.1K | $10.96M | 4.44% | -1,140 | -0.8% | Reduced | 0.02% |
| 7 | LMT Lockheed Martin Corp | Industrials | 20.5K | $10.44M | 4.23% | -137 | -0.7% | Reduced | 0.01% |
| 8 | AMZN Amazon Com Inc | Consumer Discretionary | 37.5K | $8.94M | 3.62% | -158 | -0.4% | Reduced | 0% |
| 9 | PG PROCTER & GAMBLE Co | Consumer Staples | 50.0K | $7.33M | 2.97% | +233 | +0.5% | Added | 0% |
| 10 | UNP Union Pacific Corp | Industrials | 26.0K | $7.06M | 2.86% | +530 | +2.1% | Added | 0% |
| 11 | CVX Chevron Corp | Energy | 41.5K | $6.88M | 2.79% | +247 | +0.6% | Added | 0% |
| 12 | MOG-A Moog Inc. | Industrials | 16.1K | $6.81M | 2.76% | -168 | -1.0% | Reduced | 0.06% |
| 13 | PEP Pepsico Inc | Consumer Staples | 49.9K | $6.76M | 2.74% | +46 | +0.1% | Added | 0% |
| 14 | JPM Jpmorgan Chase & Co | Financial Services | 19.0K | $6.23M | 2.52% | +802 | +4.4% | Added | 0% |
| 15 | AVGO Broadcom Inc. | Technology | 16.5K | $6.22M | 2.52% | -107 | -0.6% | Reduced | 0% |
Tip. Select a row to see that position’s full history at Wills Financial.
As of its Q2 2026 13F filing, Wills Financial Group LLC’s five largest positions were Berkshire Hathaway Inc (BRK-B) at 8.7%, Apple Inc. (AAPL) at 6.6%, Palo Alto Networks Inc (PANW) at 6.2%, Microsoft Corp (MSFT) at 5.3%, Alphabet Inc. (GOOGL) at 4.6% of the reported portfolio.
Wills Financial Group LLC reported a 13F portfolio worth $246.94M across 67 positions for Q2 2026. That is up 3.9% from the previous quarter.
Its largest purchases by value were Badger Meter Inc ($3.01M), Xylem Inc. ($2.73M), Deckers Outdoor Corp ($1.37M). It opened 6 new positions.
Its largest sales by value were Palo Alto Networks Inc ($1.47M), Alphabet Inc. ($838.39K), Berkshire Hathaway Inc ($634.99K). It exited 0 positions entirely.
From the Form 13F-HR reports Wills Financial Group LLC files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.