Sterling Investment Counsel, LLC reported 111 positions worth $173.44M for the quarter ended Sep 30, 2026, up 5.0% on the prior quarter. It opened 6 new positions, added to 51, trimmed 35 and exited 8. Its largest holding is Apple Inc. at 11.2% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| GWRE Guidewire Software, Inc. | +6,444 | – | $918.79K | 0.53% |
| AVGO Broadcom Inc. | +1,977 | +29.0% | $694.32K | 1.78% |
| MU Micron Technology Inc | +539 | +48.7% | $574.18K | 1.01% |
| NVDA Nvidia Corp | +2,287 | +4.7% | $522.30K | 6.65% |
| SPCX Space Exploration Technologies Corp | +3,403 | – | $513.38K | 0.296% |
| MSFT Microsoft Corp | +935 | +5.2% | $479.56K | 5.58% |
| MRVL Marvell Technology, Inc. | +1,228 | – | $324.53K | 0.187% |
| HD Home Depot, Inc. | +915 | +18.7% | $260.33K | 0.953% |
| DELL Dell Technologies Inc. | +428 | – | $230.43K | 0.133% |
| GOOGL Alphabet Inc. | +629 | +2.0% | $216.42K | 6.5% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| PANW Palo Alto Networks Inc | -3,169 | -24.2% | $1.26M | 2.27% |
| CRM Salesforce, Inc. | -6,675 | -100.0% | $1.05M | Exited |
| DUK Duke Energy CORP | -2,376 | -100.0% | $300.75K | Exited |
| MO Altria Group, Inc. | -3,973 | -100.0% | $285.86K | Exited |
| TJX Tjx Companies Inc | -1,731 | -100.0% | $262.25K | Exited |
| EXC Exelon Corp | -4,580 | -100.0% | $213.52K | Exited |
| VZ Verizon Communications Inc | -4,941 | -100.0% | $209.20K | Exited |
| TMUS T-Mobile US, Inc. | -1,226 | -100.0% | $205.64K | Exited |
| AAPL Apple Inc. | -595 | -1.0% | $198.15K | 11.25% |
| STX Seagate Technology Holdings plc | -167 | -9.5% | $154.03K | 0.841% |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| GWRE Guidewire Software, Inc. | +6,444 | $918.79K | 0.53% |
| SPCX Space Exploration Technologies Corp | +3,403 | $513.38K | 0.296% |
| MRVL Marvell Technology, Inc. | +1,228 | $324.53K | 0.187% |
| DELL Dell Technologies Inc. | +428 | $230.43K | 0.133% |
| TGT Target Corp | +1,336 | $209.34K | 0.121% |
| TRIN Trinity Capital Inc. | +11.7K | $205.57K | 0.119% |
| Holding | Shares Sold | Trade Value | Prior Weight |
|---|---|---|---|
| CRM Salesforce, Inc. | -6,675 | $1.05M | 0.633% |
| DUK Duke Energy CORP | -2,376 | $300.75K | 0.182% |
| MO Altria Group, Inc. | -3,973 | $285.86K | 0.173% |
| TJX Tjx Companies Inc | -1,731 | $262.25K | 0.159% |
| EXC Exelon Corp | -4,580 | $213.52K | 0.129% |
| VZ Verizon Communications Inc | -4,941 | $209.20K | 0.127% |
| TMUS T-Mobile US, Inc. | -1,226 | $205.64K | 0.124% |
| PRPL Purple Innovation, Inc. | -400 | $3.57K | <0.01% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | AAPL Apple Inc. | Technology | 58.6K | $19.50M | 11.25% | -595 | -1.0% | Reduced | 0% |
| 2 | NVDA Nvidia Corp | Technology | 50.5K | $11.54M | 6.65% | +2,287 | +4.7% | Added | 0% |
| 3 | GOOGL Alphabet Inc. | Technology | 32.8K | $11.27M | 6.5% | +629 | +2.0% | Added | 0% |
| 4 | MSFT Microsoft Corp | Technology | 18.9K | $9.68M | 5.58% | +935 | +5.2% | Added | 0% |
| 5 | AMZN Amazon Com Inc | Consumer Discretionary | 31.4K | $7.83M | 4.51% | +653 | +2.1% | Added | 0% |
| 6 | META Meta Platforms, Inc. | Technology | 7,643 | $5.54M | 3.2% | -184 | -2.4% | Reduced | 0% |
| 7 | BRK-B Berkshire Hathaway Inc | Financial Services | 11.0K | $5.49M | 3.16% | +48 | +0.4% | Added | 0% |
| 8 | JPM Jpmorgan Chase & Co | Financial Services | 14.5K | $4.79M | 2.76% | -27 | -0.2% | Reduced | 0% |
| 9 | V Visa Inc. | Financial Services | 11.1K | $3.98M | 2.29% | -287 | -2.5% | Reduced | 0% |
| 10 | PANW Palo Alto Networks Inc | Technology | 9,914 | $3.94M | 2.27% | -3,169 | -24.2% | Reduced | 0% |
| 11 | WMT Walmart Inc. | Consumer Staples | 36.0K | $3.74M | 2.16% | +505 | +1.4% | Added | 0% |
| 12 | KO Coca Cola Co | Consumer Staples | 40.6K | $3.49M | 2.01% | +607 | +1.5% | Added | 0% |
| 13 | AVGO Broadcom Inc. | Technology | 8,792 | $3.09M | 1.78% | +1,977 | +29.0% | Added | 0% |
| 14 | GEV GE Vernova Inc. | Industrials | 3,055 | $2.90M | 1.67% | +19 | +0.6% | Added | 0% |
| 15 | NOW ServiceNow, Inc. | Technology | 21.4K | $2.86M | 1.65% | +1,214 | +6.0% | Added | 0% |
Tip. Select a row to see that position’s full history at Sterling Investment Counsel.
As of its Q3 2026 13F filing, Sterling Investment Counsel, LLC’s five largest positions were Apple Inc. (AAPL) at 11.2%, Nvidia Corp (NVDA) at 6.7%, Alphabet Inc. (GOOGL) at 6.5%, Microsoft Corp (MSFT) at 5.6%, Amazon Com Inc (AMZN) at 4.5% of the reported portfolio.
Sterling Investment Counsel, LLC reported a 13F portfolio worth $173.44M across 111 positions for Q3 2026. That is up 5.0% from the previous quarter.
Its largest purchases by value were Guidewire Software, Inc. ($918.79K), Broadcom Inc. ($694.32K), Micron Technology Inc ($574.18K). It opened 6 new positions.
Its largest sales by value were Palo Alto Networks Inc ($1.26M), Salesforce, Inc. ($1.05M), Duke Energy CORP ($300.75K). It exited 8 positions entirely.
From the Form 13F-HR reports Sterling Investment Counsel, LLC files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.