Sterling Financial Planning, Inc. reported 46 positions worth $52.78M for the quarter ended Sep 30, 2026, up 4.2% on the prior quarter. It opened 2 new positions, added to 9, trimmed 21 and exited 2. Its largest holding is Ishares Gold Trust at 35.4% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| AAPL Apple Inc. | +1,722 | +10.7% | $573.47K | 11.26% |
| IAU Ishares Gold Trust | +5,837 | +2.5% | $455.87K | 35.44% |
| PRU Prudential Financial Inc | +1,841 | – | $209.05K | 0.396% |
| AMD Advanced Micro Devices Inc | +338 | – | $206.77K | 0.392% |
| GLD Spdr Gold Trust | +87 | +0.8% | $33.13K | 7.49% |
| META Meta Platforms, Inc. | +45 | +4.4% | $32.63K | 1.48% |
| COST Costco Wholesale Corp | +16 | +2.6% | $14.58K | 1.1% |
| BRK-B Berkshire Hathaway Inc | +8 | +0.4% | $3.98K | 2.04% |
| O Realty Income Corp | +47 | +0.4% | $2.55K | 1.33% |
| AMZN Amazon Com Inc | +4 | +0.2% | $996.60 | 1.21% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| GLW Corning Inc | -833 | -100.0% | $212.77K | Exited |
| RCL Royal Caribbean Cruises Ltd | -668 | -100.0% | $212.11K | Exited |
| JNJ Johnson & Johnson | -479 | -5.0% | $126.81K | 4.6% |
| GE General Electric Co | -147 | -13.7% | $45.91K | 0.547% |
| MSFT Microsoft Corp | -81 | -2.5% | $41.54K | 3.1% |
| CAT Caterpillar Inc | -45 | -13.8% | $36.49K | 0.433% |
| GOOGL Alphabet Inc. | -85 | -3.3% | $29.25K | 1.63% |
| CVX Chevron Corp | -111 | -5.7% | $22.67K | 0.707% |
| HD Home Depot, Inc. | -76 | -8.8% | $21.62K | 0.424% |
| GOOG Alphabet Inc. | -50 | -3.0% | $17.04K | 1.05% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | IAU Ishares Gold Trust | Others | 239.5K | $18.71M | 35.44% | +5,837 | +2.5% | Added | 0.03% |
| 2 | AAPL Apple Inc. | Technology | 17.8K | $5.94M | 11.26% | +1,722 | +10.7% | Added | 0% |
| 3 | GLD Spdr Gold Trust | Financial Services | 10.4K | $3.95M | 7.49% | +87 | +0.8% | Added | 0% |
| 4 | JNJ Johnson & Johnson | Healthcare | 9,174 | $2.43M | 4.6% | -479 | -5.0% | Reduced | 0% |
| 5 | XOM ExxonMobil Holdings Corp | Energy | 11.4K | $1.85M | 3.51% | -61 | -0.5% | Reduced | 0% |
| 6 | MSFT Microsoft Corp | Technology | 3,195 | $1.64M | 3.1% | -81 | -2.5% | Reduced | 0% |
| 7 | BRK-B Berkshire Hathaway Inc | Financial Services | 2,159 | $1.08M | 2.04% | +8 | +0.4% | Added | 0% |
| 8 | RTX RTX Corp | Industrials | 5,242 | $973.18K | 1.84% | 0 | 0.0% | Unchanged | 0% |
| 9 | SIGI Selective Insurance Group Inc | Financial Services | 10.9K | $908.06K | 1.72% | 0 | 0.0% | Unchanged | 0.02% |
| 10 | LLY ELI LILLY & Co | Healthcare | 777 | $899.37K | 1.7% | 0 | 0.0% | Unchanged | 0% |
| 11 | GOOGL Alphabet Inc. | Technology | 2,503 | $861.23K | 1.63% | -85 | -3.3% | Reduced | 0% |
| 12 | META Meta Platforms, Inc. | Technology | 1,076 | $780.21K | 1.48% | +45 | +4.4% | Added | 0% |
| 13 | JPM Jpmorgan Chase & Co | Financial Services | 2,303 | $761.90K | 1.44% | -40 | -1.7% | Reduced | 0% |
| 14 | MMM 3M Co | Industrials | 4,312 | $707.87K | 1.34% | -56 | -1.3% | Reduced | 0% |
| 15 | O Realty Income Corp | Real Estate | 12.9K | $699.79K | 1.33% | +47 | +0.4% | Added | 0% |
Tip. Select a row to see that position’s full history at Sterling Financial Planning.
As of its Q3 2026 13F filing, Sterling Financial Planning, Inc.’s five largest positions were Ishares Gold Trust (IAU) at 35.4%, Apple Inc. (AAPL) at 11.3%, Spdr Gold Trust (GLD) at 7.5%, Johnson & Johnson (JNJ) at 4.6%, ExxonMobil Holdings Corp (XOM) at 3.5% of the reported portfolio.
Sterling Financial Planning, Inc. reported a 13F portfolio worth $52.78M across 46 positions for Q3 2026. That is up 4.2% from the previous quarter.
Its largest purchases by value were Apple Inc. ($573.47K), Ishares Gold Trust ($455.87K), Prudential Financial Inc ($209.05K). It opened 2 new positions.
Its largest sales by value were Corning Inc ($212.77K), Royal Caribbean Cruises Ltd ($212.11K), Johnson & Johnson ($126.81K). It exited 2 positions entirely.
From the Form 13F-HR reports Sterling Financial Planning, Inc. files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.