Morris Financial Concepts, Inc. reported 54 positions worth $34.87M for the quarter ended Jun 30, 2026, up 14.9% on the prior quarter. It opened 2 new positions, added to 22, trimmed 14 and exited 2. Its largest holding is Jpmorgan Chase & Co at 9.5% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| LLY ELI LILLY & Co | +541 | +33.1% | $648.90K | 7.48% |
| AMD Advanced Micro Devices Inc | +864 | – | $501.91K | 1.44% |
| CAT Caterpillar Inc | +235 | – | $250.25K | 0.718% |
| MO Altria Group, Inc. | +931 | +24.6% | $66.99K | 0.974% |
| BRK-B Berkshire Hathaway Inc | +120 | +10.6% | $60.05K | 1.8% |
| AAPL Apple Inc. | +186 | +2.2% | $53.82K | 7.32% |
| JNJ Johnson & Johnson | +199 | +8.5% | $50.54K | 1.85% |
| BJ BJ's Wholesale Club Holdings, Inc. | +287 | +12.0% | $25.03K | 0.668% |
| MDLZ Mondelez International, Inc. | +412 | +8.3% | $23.83K | 0.889% |
| PG PROCTER & GAMBLE Co | +131 | +4.9% | $19.21K | 1.18% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| VZ Verizon Communications Inc | -4,541 | -100.0% | $227.96K | Exited |
| MCD Mcdonalds Corp | -690 | -100.0% | $214.45K | Exited |
| JPM Jpmorgan Chase & Co | -104 | -1.0% | $34.04K | 9.47% |
| TFC Truist Financial Corp | -505 | -7.8% | $25.16K | 0.854% |
| AMZN Amazon Com Inc | -100 | -6.2% | $23.83K | 1.04% |
| D Dominion Energy, Inc | -264 | -7.7% | $18.03K | 0.619% |
| RTX RTX Corp | -57 | -2.8% | $10.81K | 1.06% |
| PEP Pepsico Inc | -68 | -2.2% | $9.21K | 1.19% |
| DIS Walt Disney Co | -85 | -3.7% | $8.18K | 0.613% |
| DE Deere & Co | -12 | -1.8% | $7.61K | 1.22% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | JPM Jpmorgan Chase & Co | Financial Services | 10.1K | $3.30M | 9.47% | -104 | -1.0% | Reduced | 0% |
| 2 | TSLA Tesla, Inc. | Consumer Discretionary | 7,588 | $3.19M | 9.15% | 0 | 0.0% | Unchanged | 0% |
| 3 | LLY ELI LILLY & Co | Healthcare | 2,176 | $2.61M | 7.48% | +541 | +33.1% | Added | 0% |
| 4 | AAPL Apple Inc. | Technology | 8,827 | $2.55M | 7.32% | +186 | +2.2% | Added | 0% |
| 5 | MSFT Microsoft Corp | Technology | 3,190 | $1.19M | 3.41% | +51 | +1.6% | Added | 0% |
| 6 | GOOGL Alphabet Inc. | Technology | 2,869 | $1.03M | 2.94% | +5 | +0.2% | Added | 0% |
| 7 | XOM ExxonMobil Holdings Corp | Energy | 7,023 | $960.18K | 2.75% | 0 | 0.0% | Unchanged | 0% |
| 8 | IBM International Business Machines Corp | Technology | 2,886 | $811.47K | 2.33% | 0 | 0.0% | Unchanged | 0% |
| 9 | MA Mastercard Inc | Financial Services | 1,336 | $686.26K | 1.97% | 0 | 0.0% | Unchanged | 0% |
| 10 | NVDA Nvidia Corp | Technology | 3,383 | $676.93K | 1.94% | +20 | +0.6% | Added | 0% |
| 11 | WMT Walmart Inc. | Consumer Staples | 5,874 | $665.29K | 1.91% | 0 | 0.0% | Unchanged | 0% |
| 12 | ABBV AbbVie Inc. | Healthcare | 2,620 | $659.33K | 1.89% | -3 | -0.1% | Reduced | 0% |
| 13 | CMI Cummins Inc | Industrials | 912 | $650.45K | 1.87% | +13 | +1.4% | Added | 0% |
| 14 | GE General Electric Co | Industrials | 1,734 | $648.05K | 1.86% | 0 | 0.0% | Unchanged | 0% |
| 15 | JNJ Johnson & Johnson | Healthcare | 2,537 | $644.35K | 1.85% | +199 | +8.5% | Added | 0% |
Tip. Select a row to see that position’s full history at Morris Financial Concepts.
As of its Q2 2026 13F filing, Morris Financial Concepts, Inc.’s five largest positions were Jpmorgan Chase & Co (JPM) at 9.5%, Tesla, Inc. (TSLA) at 9.2%, ELI LILLY & Co (LLY) at 7.5%, Apple Inc. (AAPL) at 7.3%, Microsoft Corp (MSFT) at 3.4% of the reported portfolio.
Morris Financial Concepts, Inc. reported a 13F portfolio worth $34.87M across 54 positions for Q2 2026. That is up 14.9% from the previous quarter.
Its largest purchases by value were ELI LILLY & Co ($648.90K), Advanced Micro Devices Inc ($501.91K), Caterpillar Inc ($250.25K). It opened 2 new positions.
Its largest sales by value were Verizon Communications Inc ($227.96K), Mcdonalds Corp ($214.45K), Jpmorgan Chase & Co ($34.04K). It exited 2 positions entirely.
From the Form 13F-HR reports Morris Financial Concepts, Inc. files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.