First Heartland Consultants, Inc. reported 146 positions worth $175.30M for the quarter ended Sep 30, 2026, up 5.3% on the prior quarter. It opened 14 new positions, added to 84, trimmed 44 and exited 10. Its largest holding is Nvidia Corp at 9.6% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| ZM Zoom Communications, Inc. | +20.6K | – | $1.87M | 1.07% |
| SPCX Space Exploration Technologies Corp | +6,564 | +251.3% | $990.29K | 0.79% |
| NVDA Nvidia Corp | +3,590 | +5.1% | $819.88K | 9.62% |
| LULU lululemon athletica inc. | +6,022 | +87.2% | $579.26K | 0.709% |
| BSX Boston Scientific Corp | +11.9K | – | $520.92K | 0.297% |
| WY Weyerhaeuser Co | +23.2K | +51.2% | $442.11K | 0.745% |
| XEL Xcel Energy Inc | +5,794 | – | $408.36K | 0.233% |
| LLY ELI LILLY & Co | +339 | +8.5% | $392.25K | 2.87% |
| MSFT Microsoft Corp | +745 | +4.8% | $382.12K | 4.76% |
| TXN Texas Instruments Inc | +1,316 | +126.9% | $368.56K | 0.376% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| BRK-B Berkshire Hathaway Inc | -9,102 | -53.9% | $4.53M | 2.21% |
| CARR CARRIER GLOBAL Corp | -21.9K | -100.0% | $1.61M | Exited |
| AAPL Apple Inc. | -1,378 | -2.7% | $458.91K | 9.28% |
| SBUX Starbucks Corp | -4,336 | -100.0% | $443.10K | Exited |
| TJX Tjx Companies Inc | -2,014 | -100.0% | $305.12K | Exited |
| AXP American Express Co | -832 | -100.0% | $281.42K | Exited |
| DECK Deckers Outdoor Corp | -2,558 | -100.0% | $253.98K | Exited |
| FBTC Fidelity Wise Origin Bitcoin Fund | -2,953 | -5.6% | $214.51K | 2.07% |
| WM Waste Management Inc | -936 | -100.0% | $208.69K | Exited |
| CMCSA Comcast Corp | -8,426 | -100.0% | $206.85K | Exited |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| ZM Zoom Communications, Inc. | +20.6K | $1.87M | 1.07% |
| BSX Boston Scientific Corp | +11.9K | $520.92K | 0.297% |
| XEL Xcel Energy Inc | +5,794 | $408.36K | 0.233% |
| TSN Tyson Foods, Inc. | +7,096 | $358.56K | 0.205% |
| CRWD CrowdStrike Holdings, Inc. | +1,211 | $320.61K | 0.183% |
| GILD Gilead Sciences, Inc. | +1,794 | $267.42K | 0.153% |
| ACN Accenture plc | +1,407 | $258.00K | 0.147% |
| CRM Salesforce, Inc. | +1,114 | $255.71K | 0.146% |
| MDT Medtronic plc | +2,619 | $226.03K | 0.129% |
| STE STERIS plc | +1,028 | $215.89K | 0.123% |
| Holding | Shares Sold | Trade Value | Prior Weight |
|---|---|---|---|
| CARR CARRIER GLOBAL Corp | -21.9K | $1.61M | 0.967% |
| SBUX Starbucks Corp | -4,336 | $443.10K | 0.266% |
| TJX Tjx Companies Inc | -2,014 | $305.12K | 0.183% |
| AXP American Express Co | -832 | $281.42K | 0.169% |
| DECK Deckers Outdoor Corp | -2,558 | $253.98K | 0.153% |
| WM Waste Management Inc | -936 | $208.69K | 0.125% |
| CMCSA Comcast Corp | -8,426 | $206.85K | 0.124% |
| D Dominion Energy, Inc | -3,016 | $205.98K | 0.124% |
| WST West Pharmaceutical Services Inc | -558 | $200.32K | 0.12% |
| NIO NIO Inc. | -14.1K | $77.39K | 0.046% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | NVDA Nvidia Corp | Technology | 73.8K | $16.86M | 9.62% | +3,590 | +5.1% | Added | 0% |
| 2 | AAPL Apple Inc. | Technology | 48.9K | $16.27M | 9.28% | -1,378 | -2.7% | Reduced | 0% |
| 3 | AMZN Amazon Com Inc | Consumer Discretionary | 47.2K | $11.77M | 6.71% | +565 | +1.2% | Added | 0% |
| 4 | MSFT Microsoft Corp | Technology | 16.3K | $8.35M | 4.76% | +745 | +4.8% | Added | 0% |
| 5 | LLY ELI LILLY & Co | Healthcare | 4,349 | $5.03M | 2.87% | +339 | +8.5% | Added | 0% |
| 6 | WMT Walmart Inc. | Consumer Staples | 45.7K | $4.75M | 2.71% | -1,106 | -2.4% | Reduced | 0% |
| 7 | BRK-B Berkshire Hathaway Inc | Financial Services | 7,786 | $3.88M | 2.21% | -9,102 | -53.9% | Reduced | 0% |
| 8 | GOOG Alphabet Inc. | Technology | 10.8K | $3.69M | 2.11% | +47 | +0.4% | Added | 0% |
| 9 | FBTC Fidelity Wise Origin Bitcoin Fund | Others | 50.0K | $3.63M | 2.07% | -2,953 | -5.6% | Reduced | 0.02% |
| 10 | CAT Caterpillar Inc | Industrials | 4,396 | $3.56M | 2.03% | +132 | +3.1% | Added | 0% |
| 11 | GOOGL Alphabet Inc. | Technology | 9,797 | $3.37M | 1.92% | +842 | +9.4% | Added | 0% |
| 12 | JPM Jpmorgan Chase & Co | Financial Services | 8,381 | $2.77M | 1.58% | +213 | +2.6% | Added | 0% |
| 13 | TSLA Tesla, Inc. | Consumer Discretionary | 7,414 | $2.63M | 1.5% | +975 | +15.1% | Added | 0% |
| 14 | META Meta Platforms, Inc. | Technology | 3,617 | $2.62M | 1.5% | -151 | -4.0% | Reduced | 0% |
| 15 | FETH Fidelity Ethereum Fund | Financial Services | 90.4K | $2.40M | 1.37% | -216 | -0.2% | Reduced | 0.19% |
Tip. Select a row to see that position’s full history at First Heartland Consultants.
As of its Q3 2026 13F filing, First Heartland Consultants, Inc.’s five largest positions were Nvidia Corp (NVDA) at 9.6%, Apple Inc. (AAPL) at 9.3%, Amazon Com Inc (AMZN) at 6.7%, Microsoft Corp (MSFT) at 4.8%, ELI LILLY & Co (LLY) at 2.9% of the reported portfolio.
First Heartland Consultants, Inc. reported a 13F portfolio worth $175.30M across 146 positions for Q3 2026. That is up 5.3% from the previous quarter.
Its largest purchases by value were Zoom Communications, Inc. ($1.87M), Space Exploration Technologies Corp ($990.29K), Nvidia Corp ($819.88K). It opened 14 new positions.
Its largest sales by value were Berkshire Hathaway Inc ($4.53M), CARRIER GLOBAL Corp ($1.61M), Apple Inc. ($458.91K). It exited 10 positions entirely.
From the Form 13F-HR reports First Heartland Consultants, Inc. files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.