Diversified Portfolios, Inc. reported 56 positions worth $78.57M for the quarter ended Sep 30, 2026, up 68.1% on the prior quarter. It opened 6 new positions, added to 21, trimmed 16 and exited 2. Its largest holding is Rocket Companies, Inc. at 34.9% of the portfolio.
Reported 13F market value at each quarter end. A change mixes trading with price moves in the positions held.
Dollar value of shares bought and sold each quarter, at that quarter’s price. It counts trading only, not price changes.
How many positions were opened, added to, trimmed or closed each quarter.
Share of reported value in each sector at every quarter end.
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| RKT Rocket Companies, Inc. | +2.38M | – | $27.45M | 34.93% |
| COST Costco Wholesale Corp | +687 | +66.8% | $625.40K | 1.99% |
| GOOGL Alphabet Inc. | +1,399 | +42.5% | $481.41K | 2.05% |
| TMO Thermo Fisher Scientific Inc. | +536 | – | $361.83K | 0.46% |
| KMI Kinder Morgan, Inc. | +11.6K | – | $348.35K | 0.443% |
| VLO Valero Energy Corp | +619 | – | $239.93K | 0.305% |
| GS Goldman Sachs Group Inc | +250 | +40.1% | $225.09K | 1% |
| PG PROCTER & GAMBLE Co | +1,547 | – | $224.75K | 0.286% |
| KO Coca Cola Co | +2,533 | – | $218.04K | 0.277% |
| AAPL Apple Inc. | +587 | +1.8% | $195.48K | 14.33% |
| Holding | Change | Change % | Trade Value | Weight |
|---|---|---|---|---|
| IBM International Business Machines Corp | -722 | -100.0% | $203.03K | Exited |
| SYY Sysco Corp | -2,400 | -100.0% | $200.59K | Exited |
| HD Home Depot, Inc. | -500 | -20.7% | $142.26K | 0.696% |
| DIS Walt Disney Co | -1,050 | -32.4% | $110.15K | 0.293% |
| ABT Abbott Laboratories | -932 | -19.7% | $92.11K | 0.478% |
| XOM ExxonMobil Holdings Corp | -508 | -7.4% | $82.67K | 1.31% |
| ORCL Oracle Corp | -554 | -13.2% | $76.06K | 0.636% |
| LLY ELI LILLY & Co | -56 | -3.0% | $64.80K | 2.69% |
| MU Micron Technology Inc | -58 | -13.4% | $61.78K | 0.508% |
| AMD Advanced Micro Devices Inc | -67 | -11.2% | $40.99K | 0.414% |
| Holding | Shares | Trade Value | Weight |
|---|---|---|---|
| RKT Rocket Companies, Inc. | +2.38M | $27.45M | 34.93% |
| TMO Thermo Fisher Scientific Inc. | +536 | $361.83K | 0.46% |
| KMI Kinder Morgan, Inc. | +11.6K | $348.35K | 0.443% |
| VLO Valero Energy Corp | +619 | $239.93K | 0.305% |
| PG PROCTER & GAMBLE Co | +1,547 | $224.75K | 0.286% |
| KO Coca Cola Co | +2,533 | $218.04K | 0.277% |
| # | Activity | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| 1 | RKT Rocket Companies, Inc. | Financial Services | 2.38M | $27.45M | 34.93% | +2.38M | – | New | 0.12% |
| 2 | AAPL Apple Inc. | Technology | 33.8K | $11.26M | 14.33% | +587 | +1.8% | Added | 0% |
| 3 | AMZN Amazon Com Inc | Consumer Discretionary | 14.3K | $3.57M | 4.54% | +35 | +0.2% | Added | 0% |
| 4 | MSFT Microsoft Corp | Technology | 5,769 | $2.96M | 3.77% | +140 | +2.5% | Added | 0% |
| 5 | UMBF Umb Financial Corp | Financial Services | 17.8K | $2.31M | 2.94% | 0 | 0.0% | Unchanged | 0.02% |
| 6 | LLY ELI LILLY & Co | Healthcare | 1,828 | $2.12M | 2.69% | -56 | -3.0% | Reduced | 0% |
| 7 | JPM Jpmorgan Chase & Co | Financial Services | 5,326 | $1.76M | 2.24% | +189 | +3.7% | Added | 0% |
| 8 | ABBV AbbVie Inc. | Healthcare | 6,619 | $1.73M | 2.2% | +62 | +0.9% | Added | 0% |
| 9 | GOOGL Alphabet Inc. | Technology | 4,691 | $1.61M | 2.05% | +1,399 | +42.5% | Added | 0% |
| 10 | COST Costco Wholesale Corp | Consumer Staples | 1,715 | $1.56M | 1.99% | +687 | +66.8% | Added | 0% |
| 11 | NVDA Nvidia Corp | Technology | 6,574 | $1.50M | 1.91% | +248 | +3.9% | Added | 0% |
| 12 | JNJ Johnson & Johnson | Healthcare | 5,144 | $1.36M | 1.73% | +702 | +15.8% | Added | 0% |
| 13 | BRK-B Berkshire Hathaway Inc | Financial Services | 2,716 | $1.35M | 1.72% | +165 | +6.5% | Added | 0% |
| 14 | XOM ExxonMobil Holdings Corp | Energy | 6,311 | $1.03M | 1.31% | -508 | -7.4% | Reduced | 0% |
| 15 | CVNA Carvana Co. | Consumer Discretionary | 16.2K | $1.01M | 1.29% | +1,935 | +13.6% | Added | 0% |
Tip. Select a row to see that position’s full history at Diversified Portfolios.
As of its Q3 2026 13F filing, Diversified Portfolios, Inc.’s five largest positions were Rocket Companies, Inc. (RKT) at 34.9%, Apple Inc. (AAPL) at 14.3%, Amazon Com Inc (AMZN) at 4.5%, Microsoft Corp (MSFT) at 3.8%, Umb Financial Corp (UMBF) at 2.9% of the reported portfolio.
Diversified Portfolios, Inc. reported a 13F portfolio worth $78.57M across 56 positions for Q3 2026. That is up 68.1% from the previous quarter.
Its largest purchases by value were Rocket Companies, Inc. ($27.45M), Costco Wholesale Corp ($625.40K), Alphabet Inc. ($481.41K). It opened 6 new positions.
Its largest sales by value were International Business Machines Corp ($203.03K), Sysco Corp ($200.59K), Home Depot, Inc. ($142.26K). It exited 2 positions entirely.
From the Form 13F-HR reports Diversified Portfolios, Inc. files with the SEC each quarter, within 45 days of quarter end. A 13F lists long positions in US-listed equities and options; it excludes short positions, cash, bonds and most non-US holdings.
13F data reflects long positions in US-listed equities and options as reported to the SEC up to 45 days after quarter end. It excludes short positions, cash, bonds and most non-US securities, so it is not a complete picture of a manager’s assets.