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This statistic highlights Hanesbrands’ Revenue Breakdown by Segment, split between Innerwear, International, Activewear and Others, reported on a quarterly basis from Q1 2016 onwards.
The following table highlights Hanesbrands’ Revenue by Segment, in some of the recent quarters.
|Segment||Q3 2020||Q2 2021||Q3 2021||Contribution in Q3 2021|
(All figures in millions, except percentages)
These segments are organized mainly by product category and geographic location. Every segment has its management team that is responsible for the operations of the segment’s businesses. However, the segments share a common supply chain and media and marketing platforms.
The Innerwear segment includes core apparel products, such as men’s underwear, women’s panties, children’s underwear, socks, and intimate apparel like bras and shapewear, sold in the United States. It also includes sales of personal protective equipment products such as cloth face coverings and gowns.
In the United States, Hanesbrands is the intimate apparel category leader. Some of their well-known brands are Hanes, Bali, Maidenform, Playtex, Champion, Just My Size (JMS), etc.
On a QoQ basis, there is a 10% decrease in the total revenue of this segment from $780.65 million in Q2 2021 to $702.62 million in Q3 2021, as compared to an 11.35% fall on a YoY basis. There is a clear seasonality effect in this segment, having a spike in Q2 each year, followed by a decrease in the subsequent quarters. Moreover, in Q2 2020, this segment’s revenue had a huge growth, which was due to the sales of PPE kits. The company exited the PPE business in 2021, resulting in falling revenue.
The International segment includes innerwear, activewear, hosiery, and home goods products, sold outside the United States. All of the Hanesbrands’ categories are sold outside the United States, primarily in Australasia, Europe, Asia, Canada, and Latin America. Some of their brands are also market leaders across various countries. In 2020, this segment also included the sales of PPE.
There was a growth of 12% in the revenue in this segment on a QoQ basis. There was a growth of 5.98% on a YoY basis attributable to strong consumer demand in the Americas, Europe, and some markets of Asia. The company had discontinued its operations of the European Innerwear business in Q1 2021 and plans to sell it to an affiliate of Regent L.P. by Q1 2022.
The Activewear segment consists of products such as T-shirts, fleece, performance apparel, sport shirts, and thermals, sold in the United States. The company makes these products available in department stores like Walmart (the company’s largest customer), its own e-commerce website, and through pure-play commerce websites like Amazon. This segment also includes the sale of licensed sports and logo apparel in collegiate bookstores, and through mass retailers.
On a QoQ basis, there was a 14.4% increase in the total revenue from this segment as compared to a 42.3% YoY increase. This increase was driven by lower sales in 2020 due to COVID-19 pandemic-related shutdowns and incremental sales partially as a result of higher U.S. government stimulus spending.
This segment consists of Hanesbrands’ U.S.-based outlet stores, U.S. hosiery business, and certain sales from the European Innerwear business. The net sales in this segment increased as a result of increased sales at their retail outlets during Q2 2021 since the stores reopened after temporary closures during the COVID-19 pandemic.
On a QoQ basis, there has been a growth of only $0.4 million, however, there was a 29% increase on a YoY basis. This segment has seen a huge downfall in revenue during FY 2020.
About the Company
Hanesbrands Inc. is a leading marketer of everyday basic innerwear and activewear apparel in the Americas, Australia, Europe, and Asia/Pacific. The company is headquartered in North Carolina and was founded in 1901. Their business strategy integrates brand superiority, industry-leading innovation, and a low-cost global supply chain to provide higher value products while lowering production costs. They sell their products under some of the world’s strongest apparel brands, including Hanes, Champion, Bonds, Bali, Maidenform, Playtex, Bras N Things, JMS/Just My Size, Wonderbra, Alternative, Berlei, L’eggs, and Gear for Sports.
These products are marketed to consumers shopping in mass merchants, mid-tier and department stores, specialty stores, and the consumer-directed channel, which includes the company’s owned retail locations, as well as e-commerce sites. The brands hold either the number one or number two market position by units sold in many of the product categories and geographies in which they compete.
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