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This statistic highlights Ford’s Automotive Revenue by Region starting from Q1 2016 to the latest.
Ford Motor Company more commonly known as Ford is a global automotive and mobility company based in America. They manufacture and sell cars under the brand name Ford. They also manufacture luxury cars under the brand Lincoln. The company has four distinct business segments- Automotive, Ford Smart Mobility LLC, Financial Services, and Central Treasury Operations.
The company’s automotive segment primarily deals in manufacturing, distribution, and selling of Ford and Lincoln cars along with their service parts and accessories. They provide their products for retail sale as well as fleet customers like commercial fleet customers, daily rental car companies, and governments. Ford manufactures cars like EcoSport, Fusion Energi, Explorer, Flex, Fiesta, Mustang, F-150, etc under the Ford brand name and Aviator, Continental, Corsair, Navigator, etc under the brand name Lincoln. It is the fifth-largest automaker in the world and the second-largest in America. Ford competes with Honda Motor Company, General Motors, Renault- Nissan, Hyundai- Kia Automotive Group, Toyota Motor Corporation, Suzuki Motor Corporation, and Volkswagen AG Group.
Ford Revenue decline from $160.3 billion in 2018 to $155.9 billion in 2019. The automotive sector makes up almost 92% of Ford’s total revenue. In the first quarter of 2019 automotive revenue from the Asia Pacific region was $2.70 billion as compared to $3,6 billion in the previous quarter, after which it declined to $1.80 billion in the second quarter and fell down to $1.70 billion by the end of the year. Ford started generating revenue from China in 2019 and maintained revenue of around $900 million each quarter. The revenue from its operations in the Middle East and Africa dropped to $600 million in the first quarter of 2019 from $700 million in the last quarter of 2018. The revenue then stabilized and remained unchanged at $600 million each quarter. and the revenue from South America was $1.2 billion in the fourth quarter of 2018 but dropped to $900 million in the first quarter of 2019.
The second quarter of 2019 saw the revenue increase to $1 billion and remained the same for the remaining two quarters. Revenue from Europe increased to $7.60 billion in the first quarter of 2019 from $7.40 billion in the previous quarter. There was no change in the second-quarter revenue but, the revenue dropped to $6.40 billion in the third quarter. Even after a one quarter downfall Ford ended the year with an increase in fourth-quarter revenue from Europe to $7.10 billion. The number is a little less than average, but shows signs of positive growth. The first quarter of 2019 saw revenue from North America drop marginally to $25.40 billion from $25.80 billion in the last quarter of 2018. After this the revenue dropped to $24.00 billion in the second quarter and $23.40 billion in the third quarter. Despite this downward trend the fourth quarter of 2019 indicated some positive results for Ford as revenue from North America made a turnaround and increased to $25.30 billion.
The revenue from North America potentially increasing after a good last quarter in 2019 could prove to be a possible indicator of possible growth for Ford, since the majority of its revenue comes from that region. Though the results look positive the recent outbreak of the coronavirus has drastically affected the automobile industry, leaving Ford with a major setback.
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* Billed annually, local taxes extra.
* Local taxes extra.